Frontier Ford

My experience with Frontier Ford has gone far beyond simple frustration. At this point, the issues I’ve dealt with raise serious concerns about the dealership’s communication, ethics, and overall accountability. I purchased a Camaro from them and ended up going almost a full month without the vehicle due to ongoing problems. During that time, I was placed in multiple loaner vehicles that were not legally eligible to be loaned out, something I’m sure the DMV would take seriously. Despite all the promises made, the detail they guaranteed was never completed, and every attempt to get answers turned into a cycle of excuses and finger pointing. When I finally moved into a Ford Edge, I expected some effort to make things right after everything I had already gone through. Instead, I was given a $250 discount off their price even though the Edge has noticeable cosmetic damage. The car drives better, but that doesn’t excuse the lack of transparency or the fact that none of the previous commitments were honored. They didn’t offer tint, didn’t acknowledge the unresolved issues, and didn’t follow through on anything they originally promised. What makes this even more concerning is what I discovered when reviewing my paperwork: the dealership falsified information on my credit application. Combined with the illegal loaners, this is the kind of behavior that can put a dealership in extremely serious trouble. Communication from management has been just as disappointing. I repeatedly asked staff to have the covering manager, Matt Shone, contact me. I emailed him directly as well. He never responded. I later learned from the now terminated General Manager, Ebrahim, that Matt had actually seen my email and still chose not to reach out, passing it down to Ebrahim. That level of disregard from someone in a leadership position is unacceptable. Sales Manager Eric was also generally unpleasant to deal with. He repeatedly claimed to be “a man of his word,” yet every promise of improved communication or follow through turned into another excuse. Accountability was always missing. To make matters worse, the Camaro I returned is still being sold, and when I was in the dealership today, it appeared someone had just purchased it, likely without any knowledge of the issues I experienced. With all that said, I do want to acknowledge the few people who treated me with respect throughout this ordeal. Raymond in service, along with Carlos and Abdallah, were consistently friendly, professional, and helpful despite the situation. They were the only bright spots in an otherwise extremely disappointing experience. At this point, it’s clear that communication is lacking, accountability is nonexistent, and leadership seems more focused on blaming each other than fixing anything. Based on everything I’ve experienced, including issues that could have serious regulatory consequences, I cannot recommend Frontier Ford, and I fully intend to continue escalating this situation. Wish I never purchased anything here to begin with.

Brought my explorer in for a couple recall repairs and the process was smooth. The team was very friendly and helpful. They provided a ride back to my office and kept me in the know for the repairs and completion times

Mike helped me with the needed service for my Maverick. He was friendly and professional.

Michael Marshall was able to fit me into the schedule and I was in and out in promised timeline.

People in dealer were very helpful to get my dream car. Also helped me a lot get familiar with all the features of Mach-e. Thanks for taking the extra mile Ryan

I brought my car in after the wrench service icon appeared on the dashboard. Michael was extremely helpful throughout the process. Although it took some time to identify the issue, the team performed a thorough inspection of the entire vehicle and ensured there were no other concerns. Since the inspection was expected to take a while, Michael arranged a Lyft ride to take me home, which was greatly appreciated. The issue turned out to be a low-voltage battery, and it was replaced quickly. I was able to pick up my car the very same day. Overall, the service experience was excellent, and I appreciate Michael’s communication, and customer care. Highly recommended.

Valet service is a great way to save time by not having to fight early morning traffic, Thank you for informing me about the service. I got my vehicle serviced without any problems.

Lao Caudillo is always wonderful! He is the reason I take my car to Ford to have my vehicle serviced. He is always friendly and personable.

The service was due to a defect, already acknowledged by Ford itself, representative denied such defect, never communicated, fail to deliver next day (I call front desk to ask because he never did) and ended up holding my car for three whole days, thanks to which I had to rent a car a d spent 400 dollars I should never have to.

Ryan Victor was super awesome to work with. I bought my car from Montana before moving to Santa Cruz. When the car had a minor issue, Ryan took it back immediately, found me a loaner, and got the problem fixed as soon as possible. The car has been running awesome since then and was a great deal!