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Long Subaru

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (56 reviews)
2026 consumer dealer award
View 5 awards
2026 consumer dealer award 2025 consumer dealer award 2024 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award

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Reviews

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (56 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Long Subaru from DealerRater.

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Over the course of 22 years we purchased 7 Subaru's from

Over the course of 22 years we purchased 7 Subaru's from Long not counting friends and family I sent there. Long's service department was always great and not much more expensive that an independent shop until about a few years ago when something at this place changed in both sales and service. Service became overpriced and the sales department became very greedy. When recently shopping for a Crosstrek, I asked them to match a competing dealer's price and they would not budge. It wasn't like it was some mega savings. You would think that over 22 years and $200K worth of Subarus purchased at this dealer they would give me a break. But no, no no. I took my business to Mazda for a spectacular CX30. Good bye Long!

Over the course of 22 years we purchased 7 Subaru's from

Over the course of 22 years we purchased 7 Subaru's from Long not counting friends and family I sent there. Long's service department was always great and not much more expensive that an independent shop until about a few years ago when something at this place changed in both sales and service. Service became overpriced and the sales department became very greedy. When recently shopping for a Crosstrek, I asked them to match a competing dealer's price and they would not budge. It wasn't like it was some mega savings. You would think that over 22 years and $200K worth of Subarus purchased at this dealer they would give me a break. But no, no no. I took my business to Mazda for a spectacular CX30. Good bye Long!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
2.0
  • Does not recommend this dealer
  • Shopped for a new car
  • Did not make a purchase
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Dealer response

While we can understand that when a customer does not get exactly what they want it can lead to disappointment, we do not agree that a dealership is obligated to undercut our already competitive pricing. Since this review is using a screen name, we can’t be sure that we are addressing the exact situation, but the only recent similarity would be on the sale of a pre-owned vehicle. As such, ‘matching a competing dealer’s price’ is almost never an apples-to-apples comparison due to condition, miles, certification etc. However, according to this review, the buyer did not opt to purchase the other Crosstrek either, so we doubt our decision would have had any influence. Our pre-owned inventory is under our True Price Guarantee and is therefore priced fairly for everyone the first time, no haggling needed. All our long-time customers are aware of and approve of this policy that has been in place for 18 of the 20 years we have been here. We have on occasion reviewed our pricing on the spot for a vehicle and determined to lower the price. But this is a rare occurrence as we work in a very competitive market. The sale price is then lowered for everyone not just the buyer asking, and is usually by a few hundred dollars at most not the thousands requested by this reviewer.

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2023 Outback

Long made buying my 1st Subaru easy. I really thought they were very honest on my extended warranty! It’s the 1st time that I received a thank you card and a follow up call by sales! Thanks Carillie, it meant a lot!

2023 Outback

Long made buying my 1st Subaru easy. I really thought they were very honest on my extended warranty! It’s the 1st time that I received a thank you card and a follow up call by sales! Thanks Carillie, it meant a lot!

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
5.0
Overall facilities
5.0
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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Dealer response

Kevin, we really appreciate your great feedback. Carrille will be very happy to hear about your kind words and high star rating! Thank you for taking the time to let the world know about your positive experience at Long Subaru.

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[email protected]

Long Subaru people are professional and helpful in every way. They are prompt with my scheduled appointments and flexible with car related issues when needed, resolving the problem with their Subaru expertise. The dealership is clean and organized making each visit pleasant for their customers. I own two Subarus and my teenage granddaughter just purchased a new Subaru with an emphasis on its safety features.

[email protected]

Long Subaru people are professional and helpful in every way. They are prompt with my scheduled appointments and flexible with car related issues when needed, resolving the problem with their Subaru expertise. The dealership is clean and organized making each visit pleasant for their customers. I own two Subarus and my teenage granddaughter just purchased a new Subaru with an emphasis on its safety features.

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi Lydia, we really appreciate your great feedback! Please let us know if you have any additional questions about services you received and thank you again for choosing Long Subaru!

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Best Subaru Dealership

Always excellent, treated with respect every time, kept informed while our vehicle is being serviced, etc.

Best Subaru Dealership

Always excellent, treated with respect every time, kept informed while our vehicle is being serviced, etc.

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
5.0
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi, thank you for your kind words! We're happy we could help. If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

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Great Experience at Long Subaru

Great experience at Long Subaru! Sales people make the process easy and will put you at ease. The service Dept is amazing, friendly, professional, and they get you in and out!

Great Experience at Long Subaru

Great experience at Long Subaru! Sales people make the process easy and will put you at ease. The service Dept is amazing, friendly, professional, and they get you in and out!

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
5.0
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi Jeff, we really appreciate your great feedback! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

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[email protected]

Excellent visit as usual, work done correctly . Car taken in very quickly.

[email protected]

Excellent visit as usual, work done correctly . Car taken in very quickly.

Rating breakdown (out of 5):
Customer service
5.0
Buying process
Quality of repair
5.0
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Dino, we strive for a high level of customer satisfaction in all aspects of our dealership. We hope you continue to choose us for all your automotive needs! Take care!

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A Very Good Experience

There was no pressure. Dan was a great salesperson to deal with.

A Very Good Experience

There was no pressure. Dan was a great salesperson to deal with.

Rating breakdown (out of 5):
Customer service
Buying process
5.0
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hello, we understand it's a big decision where you purchase your car from, and we are grateful to have been chosen, Alice. Thank you and we hope to see you again!

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Great Experience

Friendly, honest, knowledgeable staff. I love my new Subaru!

Great Experience

Friendly, honest, knowledgeable staff. I love my new Subaru!

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi, thank you so much for your positive comments about Long Subaru! We hope you continue to choose us for all your automotive needs! Take care!

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Outstanding service

Excellent customer service. Work was honestly describesd and accurate estimate was provided.

Outstanding service

Excellent customer service. Work was honestly describesd and accurate estimate was provided.

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
5.0
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Thank you for sharing your response to our staff?s outstanding customer service! If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

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Great people at Long Subaru, Webster, MA

My 2015 Subaru Forester was purchased at Long Subaru and has been maintained by them. I have been completely satisfied with both purchase and maintenance. Customer service is outstanding. Their facility is modern and comfortable when one chooses to wait for maintenance.

Great people at Long Subaru, Webster, MA

My 2015 Subaru Forester was purchased at Long Subaru and has been maintained by them. I have been completely satisfied with both purchase and maintenance. Customer service is outstanding. Their facility is modern and comfortable when one chooses to wait for maintenance.

Rating breakdown (out of 5):
Customer service
5.0
Buying process
5.0
Quality of repair
4.0
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Richard, we strive for 100% satisfaction, and it is great to see you had such a positive experience at Long Subaru. Please don't hesitate to reach out to us if there's anything more we can do!

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