Secor Subaru

(2,015 reviews)
501 Broad St, New London, CT 06320
Visit Secor Subaru
Sales hours: 9:00am to 6:30pm
Service hours: 8:00am to 5:30pm
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Sales Service
Monday 9:00am–6:30pm 8:00am–5:30pm
Tuesday 9:00am–6:30pm 8:00am–5:30pm
Wednesday 9:00am–6:30pm 8:00am–5:30pm
Thursday 9:00am–6:30pm 8:00am–5:30pm
Friday 9:00am–5:00pm 8:00am–5:30pm
Saturday 9:00am–5:00pm 8:00am–1:00pm
Sunday Closed Closed
2025 consumer dealer award
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2025 consumer dealer award

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New (860) 264-4038 (860) 264-4038
Used (860) 264-1835 (860) 264-1835
Service (860) 264-4335 (860) 264-4335

Inventory

See all 75 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since September 2016.
Welcome to our New London Subaru Dealership We're Happy You're Here! We're proud to serve the drivers of New London and across New England with the high-quality Subaru vehicles they deserve. We have a full lineup of new and used models like the new Subaru Outback, Forester, Legacy, and WRX that you want and need for your life in the East Lyme area. We love being involved with our community, from volunteering, giving back, and helping our friends and neighbors get the vehicle they want, we are proud to be here! Close to Home in New London CT For all of your new and used car, truck, or SUV needs in the Groton area, we can help.
Secor Subaru now offers the convenience of a completely digital purchasing solution.

Photos & Videos

Service center

Phone number (860) 264-4335

Service hours

Monday
8:00am–5:30pm
Tuesday
8:00am–5:30pm
Wednesday
8:00am–5:30pm
Thursday
8:00am–5:30pm
Friday
8:00am–5:30pm
Saturday
8:00am–1:00pm
Sunday
Closed
See all service & repair info

Meet our employees

Larry Becker headshot
Larry Becker
Sales & Leasing Consultant
(91 reviews)
Chocolat Secor headshot
Chocolat Secor
Honorary Sales Consultant
(16 reviews)
Kyle Pullen headshot
Kyle Pullen
Service Advisor
(181 reviews)
Kaitlyn Gray headshot
Kaitlyn Gray
Service Advisor
(134 reviews)
David Pricone headshot
David Pricone
Sales Consultant
(39 reviews)
Anastacia Rebell headshot
Anastacia Rebell
Service Advisor
(152 reviews)
Shawn Murray headshot
Shawn Murray
Service Director
(97 reviews)
Wayne Carpenter headshot
Wayne Carpenter
Sales & Leasing Consultant
(82 reviews)
Shane Wildes headshot
Shane Wildes
Sales Manager
(44 reviews)
Mike Eggert headshot
Mike Eggert
Parts Manager
(18 reviews)
Don Culley headshot
Don Culley
Parts Counter
(9 reviews)
Joycelyn Mata headshot
Joycelyn Mata
Appraiser
(77 reviews)
Charles Hanley headshot
Charles Hanley
Sales Consultant
(3 reviews)
Tayler Mortimer headshot
Tayler Mortimer
BDC and Customer Satisfaction Agent
(3 reviews)
Kayleigh Sweet-Trew headshot
Kayleigh Sweet-Trew
BDC and Customer Satisfaction Agent
(3 reviews)
Mike Cholewa headshot
Mike Cholewa
Manager
(1 review)
Evan Craig headshot
Evan Craig
Parts Counter Advisor
Bear Dalton headshot
Bear Dalton
BDC and Marketing Director

Reviews

(2,015 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Secor Subaru from DealerRater.

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This is the fourth car we’ve bought from Secor Subaru.

March 9, 2026
By Redy72 on DealerRater

This is the fourth car we’ve bought from Secor Subaru. We are happy with the sales team and the service department.

This is the fourth car we’ve bought from Secor Subaru.

March 9, 2026
By Redy72 on DealerRater

This is the fourth car we’ve bought from Secor Subaru. We are happy with the sales team and the service department.

Rating breakdown (out of 5):
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  • Buying process —
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
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Easy to deal with no issues with price and what was being

March 7, 2026
By s on DealerRater

Easy to deal with no issues with price and what was being described. No haggling required Everything was laid out and easy to follow

Easy to deal with no issues with price and what was being

March 7, 2026
By s on DealerRater

Easy to deal with no issues with price and what was being described. No haggling required Everything was laid out and easy to follow

Rating breakdown (out of 5):
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
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Sales staff was pleasant,knowable, all aspects of the

February 22, 2026
By jrdiorio on DealerRater

Sales staff was pleasant,knowable, all aspects of the sale and auto were exceptional. And we would recommend this dealership.

Sales staff was pleasant,knowable, all aspects of the

February 22, 2026
By jrdiorio on DealerRater

Sales staff was pleasant,knowable, all aspects of the sale and auto were exceptional. And we would recommend this dealership.

Rating breakdown (out of 5):
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

Hi Diorio! Thank you for your kind words! We look forward to serving you again in the future at Secor Subaru.

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Outstanding service!

February 18, 2026
By enyaj on DealerRater

Outstanding service!! Explained everything and was extremely friendly and knowledgeable and kept me informed. Service was prompt and efficient and explained clearly. A very exceptional experience. Thank you Kyle !!

Outstanding service!

February 18, 2026
By enyaj on DealerRater

Outstanding service!! Explained everything and was extremely friendly and knowledgeable and kept me informed. Service was prompt and efficient and explained clearly. A very exceptional experience. Thank you Kyle !!

Rating breakdown (out of 5):
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your positive feedback about Kyle and the team! We look forward to serving you again here at Secor Subaru!

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Kaitlyn is always very friendly and kind every time I

February 12, 2026
By Riley.lindsey.31 on DealerRater

Kaitlyn is always very friendly and kind every time I bring my car in for service!

Kaitlyn is always very friendly and kind every time I

February 12, 2026
By Riley.lindsey.31 on DealerRater

Kaitlyn is always very friendly and kind every time I bring my car in for service!

Rating breakdown (out of 5):
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  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
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0 people out of 0 found this review helpful.
Dealer response

Thank you for the five-star rating! The team looks forward to working with you again! – Secor Subaru

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I highly recommend Secor Subaru to anyone looking for a

February 5, 2026
By Manuebiz on DealerRater

I highly recommend Secor Subaru to anyone looking for a reliable, customer-focused car buying experience. I’m extremely happy with my purchase and grateful for the excellent service!

I highly recommend Secor Subaru to anyone looking for a

February 5, 2026
By Manuebiz on DealerRater

I highly recommend Secor Subaru to anyone looking for a reliable, customer-focused car buying experience. I’m extremely happy with my purchase and grateful for the excellent service!

Rating breakdown (out of 5):
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

We’re so glad to hear you had a positive experience with our team at Secor Subaru! We hope you’re loving your car. Safe travels!

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Excellent dealership.

January 30, 2026
By Barbara.t.brooks on DealerRater

Excellent dealership. Just bought my 3rd subaru from them. Treated excellent from salesman to service

Excellent dealership.

January 30, 2026
By Barbara.t.brooks on DealerRater

Excellent dealership. Just bought my 3rd subaru from them. Treated excellent from salesman to service

Rating breakdown (out of 5):
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

Hi Barbara, thank you for your loyalty and kind words! We're grateful for your continued support. Enjoy your Subaru! -The Secor Subaru Team

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Secor knows how to treat customers and follow through .

January 30, 2026
By Chas Hanley on DealerRater

Secor knows how to treat customers and follow through . Great staff and a fantastic experience

Secor knows how to treat customers and follow through .

January 30, 2026
By Chas Hanley on DealerRater

Secor knows how to treat customers and follow through . Great staff and a fantastic experience

Rating breakdown (out of 5):
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

Hi Chas! Thank you for leaving us this five-star review and for your kind words about our service team at Secor Subaru! We'll see you next time!

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Salesperson Chap was excellent.

January 23, 2026
By dewberry357 on DealerRater

Salesperson Chap was excellent. 2013 Outback transmission failed 146,000. Disappointed with trade In $1000

Salesperson Chap was excellent.

January 23, 2026
By dewberry357 on DealerRater

Salesperson Chap was excellent. 2013 Outback transmission failed 146,000. Disappointed with trade In $1000

Rating breakdown (out of 5):
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  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience with Chap. We hope to welcome you back for an even better overall experience in the future. Congratulations on your new car, and safe travels! - The Secor Subaru Team

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Shane made the car buying experience the way it should

January 23, 2026
By Bob B on DealerRater

Shane made the car buying experience the way it should be: pleasant, efficient, and honest. Highly recommend.

Shane made the car buying experience the way it should

January 23, 2026
By Bob B on DealerRater

Shane made the car buying experience the way it should be: pleasant, efficient, and honest. Highly recommend.

Rating breakdown (out of 5):
  • Customer service —
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hi Bob! We love hearing that Shane made your car-buying experience so seamless! Thank you for choosing Secor Subaru and for sharing your support here. Safe travels ahead!

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