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Ira Ford Auburn

(1,238 reviews)
Sales hours: 9:00am to 8:00pm
Service hours: 7:30am to 6:00pm
View all hours
Sales Service
Monday 9:00am–8:00pm 7:30am–6:00pm
Tuesday 9:00am–8:00pm 7:30am–6:00pm
Wednesday 9:00am–8:00pm 7:30am–6:00pm
Thursday 9:00am–8:00pm 7:30am–6:00pm
Friday 9:00am–6:00pm 7:30am–6:00pm
Saturday 9:00am–6:00pm 7:30am–4:00pm
Sunday Closed Closed
New (508) 917-5194 (508) 917-5194
Used (508) 917-6194 (508) 917-6194
Service (508) 581-3348 (508) 581-3348

Reviews

(1,238 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Ira Ford Auburn from DealerRater.

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IRA Service Dept

Good service, friendly staff. One suggestion for improvement is to review the results of the service, particularly any areas for future repairs.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you for sharing your feedback! We're glad to hear that you had a positive experience with our service and staff. We appreciate your suggestion for improvement regarding reviewing the results of the service, including any areas for future repairs. Your input helps us enhance our services to better meet your needs. Thank you for your business!

The location was very convenient.

The location was very convenient. Good job performance. Nice and clean atmosphere. Thanks again all

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 3.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for your feedback, please know that we are looking into your concerns and will reply back to you soon.

Dealer response

Thank you for your visit and kind words. I see you are not happy with us, but cannot tell me why in your review. I would like an opportunity to address your concerns and to earn your business, please contact me. I look forward to speaking with you. Michael Nicoletti General Manager mnicoletti@irafordauburn.com

Repair of Major Coolant Leak

I had a major Leak in the coolant line of the vehicle. Car was dumping a bottle of Antifreeze every 10 miles. Ryan took the vehicle in and the rest of the team patched it up quite well. The engine now runs clean and cool! Thank you all!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

We're glad to hear that Ryan and our team were able to patch up the coolant line issue effectively and that your engine is now running clean and cool! Thank you for trusting us with your vehicle, and we appreciate your feedback.

Services

The customer service was very good and fast, the services they performed on the vehicle were very good and very fast as well, and the most I liked was that they took the vehicle to my house when they finished it.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

It's great to hear about your positive experience with our customer service and the services performed on your vehicle! We're glad that everything was done efficiently and that you appreciated the convenience of having your vehicle delivered to your house. Thank you for choosing us, and we look forward to serving you again in the future!

Rayen is the best sales person he took good care of my

Rayen is the best sales person he took good care of my baby at ford

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

We're thrilled to hear that Rayen took good care of your baby at Ira Ford Auburn. Thank you for your kind words!

Penelope

Excellent customer services!! The process is fast, precise and reliable! The staff is very professional and capable of explaining details to the client.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

We are thrilled to hear that you had an excellent experience! Our ultimate goal is your satisfaction! We appreciate your business. We look forward to assisting you in the future.

Car returned scratched

My car was sent in for a recall and was at Ira ford auburn for one week. I had the car returned today and immediately noticed deep scratches all over the top of my car. I will be following up with ford tomorrow.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you for bringing this to my attention. I apologize for this negative experience you had with our service department. I would like an opportunity to fix this and earn your business, please contact me at mnicoletti@irafordauburn.com. I look forward to speaking with you. Michael Nicoletti, General Manager

Friendly, very good at explaining things needing to be

Friendly, very good at explaining things needing to be done. My only big miss is way too long to change oil and rotate the tires. They did do a recall on the rear axle wire harness as well but I was there from 12:40-4:00! The tech suggested also replacing the engine and cabin filters but I declined and will do it myself as I did not want to see how long that would take!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
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Dealer response

We appreciate your feedback and apologize for the longer-than-expected wait time during your recent visit. We'll work on improving our efficiency for oil changes and tire rotations. Thank you for choosing us for your service needs!

Great service and a comfortable waiting area.

Great service and a comfortable waiting area. Will be back for service in the future.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

We are thrilled to hear that you had a great experience! Our ultimate goal is your satisfaction! We appreciate your business. We look forward to assisting you in the future.

My first experience with this dealership was excellent.

My first experience with this dealership was excellent. I was taken promptly, checked in and it was simple.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for the kind words! We are very happy to hear that we were able to provide you with an enjoyable experience!