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Wilde Subaru

(1,355 reviews)
Visit Wilde Subaru
Sales hours: 9:00am to 8:00pm
Service hours: 7:00am to 7:00pm
View all hours
Sales Service
Monday 9:00am–8:00pm 7:00am–7:00pm
Tuesday 9:00am–8:00pm 7:00am–7:00pm
Wednesday 9:00am–8:00pm 7:00am–7:00pm
Thursday 9:00am–8:00pm 7:00am–7:00pm
Friday 9:00am–8:00pm 7:00am–5:00pm
Saturday 9:00am–5:00pm 7:00am–3:00pm
Sunday Closed Closed
2013 state dealer award
View 4 awards
2013 state dealer award
2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award

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New (262) 888-7450 (262) 888-7450
Used (262) 888-7452 (262) 888-7452
Service (262) 888-7431 (262) 888-7431

Inventory

See all 354 vehicles from this dealership.

About our dealership

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world. We believe in being a positive force in the communities in which we live and work, not just with donations, but with actions that set an example for others to follow.

Service center

Phone number (262) 888-7431

Service hours

Monday
7:00am–7:00pm
Tuesday
7:00am–7:00pm
Wednesday
7:00am–7:00pm
Thursday
7:00am–7:00pm
Friday
7:00am–5:00pm
Saturday
7:00am–3:00pm
Sunday
Closed

Meet our employees

Reviews

(1,355 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Wilde Subaru from DealerRater.

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Everyone I talked to that they seem very nice. Everyone had a really good attitude. I knew what they were talking about.

Everyone I talked to that they seem very nice. Everyone had a really good attitude. I knew what they were talking about.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for taking the time to share your experience! It's great to know our team made such a positive impression with their friendly attitudes and expertise. Everyone at Wilde Subaru truly appreciates your kind words, and we look forward to welcoming you back.

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Wow is all I can say. From 1st class service, to the beautiful new facility, there is no where else I am taking my Subaru!

Wow is all I can say. From 1st class service, to the beautiful new facility, there is no where else I am taking my Subaru!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi Nicole, hearing that "wow" factor from you is music to our ears! We are so grateful for your business and we look forward to seeing you again at Wilde Subaru!

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Great service and clean rest rooms and waiting area. Waiting area for service is very comfortable.

Great service and clean rest rooms and waiting area. Waiting area for service is very comfortable.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience! We're thrilled to hear you enjoyed our comfortable waiting area and clean facilities, along with the great service from our team. Your feedback means a lot to us, and we're grateful for the opportunity to earn your business. We look forward to your next visit!

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I don't normally write reviews this long, but the service department at Subaru deserves every word. I brought my Outback in for a routine oil change before a family road trip. During the inspection, the technicians found a major oil leak that turned out to be a cam carrier. Thankfully, it was covered under my warranty, saving me from what could have been a very expensive repair. What really stood out, though, was the customer service. Eric kept me informed every step of the way. Since my daughter uses a wheelchair, space in our vehicle is incredibly important. I was originally given a Forester as a loaner, but it just wasn't going to work for our needs. I reached out to Eric, and he did everything he could to find something bigger. Before long, he had me in an Ascent, which made our lives so much easier while my Outback was being repaired. Throughout the entire process, Eric checked in with me regularly, answered every question, and made me feel like I wasn't just another customer. Before I picked up my Outback, I even asked him to personally test drive it, without hesitation, he did. The technicians did an outstanding job, my Outback is running beautifully, and I left with complete confidence in the repair. If I were asked to rate the service department from 1 to 10, I honestly couldn't give them just a 10. They earned higher than that. Their professionalism, communication, kindness, and genuine care are exactly why I'll continue bringing my Subaru here. Thank you to Eric and the entire service team for making what could have been a stressful situation such a positive experience.

I don't normally write reviews this long, but the service department at Subaru deserves every word. I brought my Outback in for a routine oil change before a family road trip. During the inspection, the technicians found a major oil leak that turned out to be a cam carrier. Thankfully, it was covered under my warranty, saving me from what could have been a very expensive repair. What really stood out, though, was the customer service. Eric kept me informed every step of the way. Since my daughter uses a wheelchair, space in our vehicle is incredibly important. I was originally given a Forester as a loaner, but it just wasn't going to work for our needs. I reached out to Eric, and he did everything he could to find something bigger. Before long, he had me in an Ascent, which made our lives so much easier while my Outback was being repaired. Throughout the entire process, Eric checked in with me regularly, answered every question, and made me feel like I wasn't just another customer. Before I picked up my Outback, I even asked him to personally test drive it, without hesitation, he did. The technicians did an outstanding job, my Outback is running beautifully, and I left with complete confidence in the repair. If I were asked to rate the service department from 1 to 10, I honestly couldn't give them just a 10. They earned higher than that. Their professionalism, communication, kindness, and genuine care are exactly why I'll continue bringing my Subaru here. Thank you to Eric and the entire service team for making what could have been a stressful situation such a positive experience.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Annie, this feedback means everything to us. We're grateful you chose Wilde Subaru and we wish you safe travels ahead!

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Very customer service oriented. Pleasant and personable staff. Want to make sure you are satisfied.

Very customer service oriented. Pleasant and personable staff. Want to make sure you are satisfied.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience. We're pleased to know our team's dedication to customer care stood out during your visit. Building lasting relationships through exceptional service is important to us, and we appreciate your support.

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The check in was quick and easy. They were helpful and very knowledgeable. I was very pleased with his assistance.

The check in was quick and easy. They were helpful and very knowledgeable. I was very pleased with his assistance.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for the feedback! We're pleased to hear our team made check-in easy and provided helpful assistance. We look forward to serving you again at Wilde Subaru!

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The sales person, Grace, was excellent. First time we have bought a car and the”sales manager” never came over to say hello or introduce himself. Don’t even know who it was. Apparently, we were not important enough to interrupt his day? The business finance guy was high pressure selling his warranty products. Wouldn’t take no as an answer. That was a bad experience. I asked for a FULL tank of gas and was just blown off. The tank was just over half. Next time I’ll make sure that is part of the deal.

The sales person, Grace, was excellent. First time we have bought a car and the”sales manager” never came over to say hello or introduce himself. Don’t even know who it was. Apparently, we were not important enough to interrupt his day? The business finance guy was high pressure selling his warranty products. Wouldn’t take no as an answer. That was a bad experience. I asked for a FULL tank of gas and was just blown off. The tank was just over half. Next time I’ll make sure that is part of the deal.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
3.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Hello, Thank you for your feedback. We're pleased to hear that Grace provided you with an excellent car-buying experience and appreciate you recognizing her efforts. At the same time, we're disappointed that other aspects of your visit did not meet your expectations. Every guest should feel valued throughout the entire process, and we regret that you left feeling otherwise. We also apologize for any frustration regarding your finance experience and the fuel level of your vehicle at delivery. Your comments are important to us, and we'd appreciate the opportunity to discuss your experience further. At your convenience, please reach out to me using the contact information below. Joseph Hofstetter - General Sales Manager - [email protected]

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Fast and friendly service. They have are clean and comfortable waiting area. I Ike the service video that is offered on the work done.✅

Fast and friendly service. They have are clean and comfortable waiting area. I Ike the service video that is offered on the work done.✅

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your feedback about our team! We appreciate your business and hope to see you again at Wilde Subaru!

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I just moved to Wisconsin and needed to have a license plate frame installed on the front of my car. Wilde Subaru installed new dealership frames on both the front and the back AND installed my new Wisconsin plates. All while getting routine oil change/tire rotation. No charge for the plate installation and a big warm welcome to my new neighborhood.

I just moved to Wisconsin and needed to have a license plate frame installed on the front of my car. Wilde Subaru installed new dealership frames on both the front and the back AND installed my new Wisconsin plates. All while getting routine oil change/tire rotation. No charge for the plate installation and a big warm welcome to my new neighborhood.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Welcome to Wisconsin! Thank you for choosing Wilde Subaru for your service needs and sharing your experience with us. We are happy to hear our team went the extra mile to welcome you to the area and get your vehicle set up. We are here to help with any future needs. Take care!

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I spent over a week working with a sales rep named Kevin on a 2023 Subaru Ascent Onyx Edition. He repeatedly insisted he could get me a $30,000 out‑the‑door price and pushed me to come to the dealership based on that number. His communication was unprofessional throughout — including eye emojis and personal comments that had nothing to do with buying a car. When I called to finalize the numbers, he sent me straight to voicemail. I then spoke with a manager, who told me he had no record whatsoever of the pricing Kevin promised and that the real number was $4,000 higher. In other words, the deal Kevin claimed he could “make happen” never existed. When I spoke to the manager, Chris, he did not seem concerned at all about how Kevin has been conducting business, which only added to the seriousness of the situation. This wasn’t a simple misunderstanding — it was misleading, unprofessional, and a complete waste of my time. No customer should have to deal with false pricing, inappropriate communication, or a salesperson making promises the dealership can’t back up.

I spent over a week working with a sales rep named Kevin on a 2023 Subaru Ascent Onyx Edition. He repeatedly insisted he could get me a $30,000 out‑the‑door price and pushed me to come to the dealership based on that number. His communication was unprofessional throughout — including eye emojis and personal comments that had nothing to do with buying a car. When I called to finalize the numbers, he sent me straight to voicemail. I then spoke with a manager, who told me he had no record whatsoever of the pricing Kevin promised and that the real number was $4,000 higher. In other words, the deal Kevin claimed he could “make happen” never existed. When I spoke to the manager, Chris, he did not seem concerned at all about how Kevin has been conducting business, which only added to the seriousness of the situation. This wasn’t a simple misunderstanding — it was misleading, unprofessional, and a complete waste of my time. No customer should have to deal with false pricing, inappropriate communication, or a salesperson making promises the dealership can’t back up.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Roxanne, thank you for sharing your feedback. We appreciate you taking the time to outline your experience and understand your concerns regarding communication and expectations throughout the process. Providing professional and transparent interactions is important, and we'd welcome the opportunity to learn more about your experience. Please reach out to our management team directly at your convenience. Best, Joseph Hofstetter - General Sales Manager - [email protected]

Consumer response

I reached out to both Joseph and Pete the GM, I have heard nothing back.

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