Hallmark Subaru

Kenya, Derrick, Cherita and the Hallmark family exemplified excellence in customer service. I loathe the typical sales process applied at most dealerships. It’s patronizing and demeaning. I experienced kindness and excellent customer service at Hallmark. I love my Subaru! Thank you!

Overall, my experience was great and the sales transaction was smooth. The sales team hooked me up with a great deal in an Outback. The things that happened via phone and email before I went to the dealership were not optimal. The initial contact from the dealership was an email from what I later found out was a virtual assistant. That should be disclosed in those emails. Then I was contacted by phone by someone I later found out was working in a phone center and not the dealership. She set me up with a test drive for a car with a particular package in a specific color. When I arrived they didn’t have that car. Since she was in a call center she had no idea what was on the lot. After that the Chandler the salesperson was great. He did upsell me, but it was for slightly more than I was expecting for a car that had many more features. Skip the Internet and go directly to the dealership and work with him. Derrick is the sales manager and he was fair on my trade and was very helpful in getting me in and out the door quickly. I definitely would shop with them again.

Excellent customer service, lets you know what is going on with your vehicle through process

Since purchasing from Jim Burke, I have had my car serviced three times by Hallmark. Each time the service has been courteous and efficient. The last time they repaired a previously unsolved issue with no charge without being challenged.

From the first follow-up call after my online inquiry, the Hallmark Subaru staff members were welcoming, straightforward, and helpful. The salesperson Chandler Busby spent hours with me to narrow down my choice and to see me through all the necessary complexities of buying and trading cars. I found exactly what I wanted, with Norris Underwood helping me through the paperwork. I even received a tutorial on all the bells and whistles of my new car from Chandler before I left for home.

Hallmark Subaru has always provided excellent service. They make owning a Subaru a pleasure. We had a problem that was difficult to find where the source of the of difficulties were. Once we were able to get our 2018 Subaru Outback towed to Hallmark Subaru, they quickly determined what was causing it to have difficulty starting consistently. The service team corrected the problem, and we were back on the road promptly! We are very happy to be customers of Hallmark Subaru!!!

They did an excellent job in diagnosing my Subaru and fixing a minor issue. Very professional and helpful.

When I was first on my search for a Subaru, I went to Hendricks. could not seem to make a deal there. I inquired at Hallmark and Angel and LaNorris made a deal! It was the quickest and smoothest I’ve ever dealt with. I will be back and I will refer this dealer to anyone!

My experience here at Hallmark Subaru was simply exceptional! Norris, Derrick, and Chandler carefully handle my deal while exhibiting superb professionalism and promptness. I am still overjoyed and so thankful to them. They are most definitely the reason I am now a forever Subaru customer.

Angel and Martin were great! Angel told me all the details about the Crosstrek and the dealership on the phone, including the estimated tax, dealer documentation fee, and reason why the car had been discounted. She also sent me pictures of the car. Since we drove to Birmingham from Mobile, I appreciated her openness: she told me every cost I’d have to factor into the final price of the car, so that I’d be able to calculate the price myself and avoid nasty surprises. When we arrived, Martin and I went on a test drive, where he explained some features of the Crosstrek. Afterwards, he had the paperwork ready to go, and the only additional cost he tried to add was an extended warranty. When we declined the extended warranty, he didn’t argue too hard, and we agreed on the price that I had calculated. The finance manager was professional and efficient, as was the delivery specialist. All of the other salespeople at the dealership were friendly and kind, and the buying process took about 2.5 hours total. My experience here was very good, especially after experiencing Tameron Subaru in Mobile. If you’ve done your research and know how much your car should cost, Hallmark Subaru of Birmingham will honor that price. Honest, friendly, and straightforward salespeople. I recommend them!