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Hallmark Subaru

(64 reviews)
Sales hours: 9:00am to 7:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 9:00am–7:00pm 7:00am–6:00pm
Tuesday 9:00am–7:00pm 7:00am–6:00pm
Wednesday 9:00am–7:00pm 7:00am–6:00pm
Thursday 9:00am–7:00pm 7:00am–6:00pm
Friday 9:00am–7:00pm 7:00am–6:00pm
Saturday 9:00am–6:00pm Closed
Sunday Closed Closed

Inventory

About our dealership

Hallmark Subaru in Birmingham, AL, is proud to be an automotive leader in our area. Since opening our doors, Hallmark Subaru has kept a firm commitment to our customers.
Just Announced! Get 90 Days of NO PAYMENTS With Your Next Subaru Purchase!

Service center

Phone number (205) 508-0091

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
Closed
Sunday
Closed

Reviews

(64 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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Very responsive to our needs. Having valet service so we don’t have to drive downtown and wait for service is awesome

Very responsive to our needs. Having valet service so we don’t have to drive downtown and wait for service is awesome

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Hallmark Subaru really goes out of their way to give you a great buying experience. The sales team are very knowledgeable and really give you the white glove treatment.

Hallmark Subaru really goes out of their way to give you a great buying experience. The sales team are very knowledgeable and really give you the white glove treatment.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
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Had my wife’s 2025 Subaru Outback serviced today at Hallmark in Birmingham and had an awesome experience. The service advisor was Jace Evans and he was one of the nicest young men you could ever meet. He handled everything and made sure we were treated with respect and kindness. I strongly recommend Hallmark Subaru to anyone either buying or having service work done. ✅

Had my wife’s 2025 Subaru Outback serviced today at Hallmark in Birmingham and had an awesome experience. The service advisor was Jace Evans and he was one of the nicest young men you could ever meet. He handled everything and made sure we were treated with respect and kindness. I strongly recommend Hallmark Subaru to anyone either buying or having service work done. ✅

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Service department was very courteous and efficient. I did not have to wait to drop off the car and the service appt did not take long.

Service department was very courteous and efficient. I did not have to wait to drop off the car and the service appt did not take long.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Emmanuel and Dawn are Awesome! They are so pleasant and knowledgeable. I know when I drop my car off, they will make sure I have temporary transportation with a rental and my car is in good hands

Emmanuel and Dawn are Awesome! They are so pleasant and knowledgeable. I know when I drop my car off, they will make sure I have temporary transportation with a rental and my car is in good hands

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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From start to finish the assigned service rep took great care of me - especially in giving me more understanding of my extended warranty - appreciated him coming to me in the lounge with info and when the car was ready

From start to finish the assigned service rep took great care of me - especially in giving me more understanding of my extended warranty - appreciated him coming to me in the lounge with info and when the car was ready

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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I arrived on time and Jace met me and went over my service, he told me where the waiting room was.

I arrived on time and Jace met me and went over my service, he told me where the waiting room was.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Jace Evans was a tremendous help to our Granddaughter and to us! We really appreciate him! Thanks Jace!

Jace Evans was a tremendous help to our Granddaughter and to us! We really appreciate him! Thanks Jace!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Very professional and very little wait time. Hallmark provides your 1st four service visits for free parts and labor. They are courteous and you can setup Your appointment online. This is our 2nd Outback. Been driving them for 10 years. Highly recommended.

Very professional and very little wait time. Hallmark provides your 1st four service visits for free parts and labor. They are courteous and you can setup Your appointment online. This is our 2nd Outback. Been driving them for 10 years. Highly recommended.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Service was excellent, waited a little bit that was not a problem. The air and cabin filters were a little pricey overall the service was great

Service was excellent, waited a little bit that was not a problem. The air and cabin filters were a little pricey overall the service was great

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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See all 64 reviews

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