Ed Morse Sawgrass Auto Mall

My Service Advisor Jose Gonzalez is a Rock Star! He is the reason that I continue to lease at Ed Morse Sawgrass. He is always there to answer any of my questions and address my needs. He is the absolute best!

Overview of Dealership Experience My experience with this dealership and its service department has been disappointing due to their lack of interest in resolving issues. Whenever a problem arises, no one seems capable of making decisions directly; instead, everyone needs to consult someone else before taking action. When I purchased my car, I interacted with some of the most disengaged individuals I have ever met, giving the impression that selling cars was not a priority for them. If I had not been pressed for time to purchase a birthday gift, I would have chosen another dealership. Recently, I brought the car in for service. During this visit, the service technician, Joshua V, charged me for a wheel alignment that I neither requested nor authorized. Typically, wheel alignments are recommended when new tires are installed or if there is an alignment issue, neither of which applied in my case. As an owner of multiple cars, I have never received an alignment outside of tire replacement. I scheduled the service using the GM app, specifically selecting only the services I wanted: an oil and filter change, tire rotation, cabin air filter change, and a multi-point inspection. GM rewards points can be used to pay for service, and I opted to use my available points for this visit, as I had done previously. As my daughter was dropping the car off, she called me so I could provide my member number to the rep to cover the service. We reviewed the scheduled services together, and at no point did the representative mention or suggest any additional service. About ninety minutes later, I received another call from the service technician requesting my member number again. When I asked why it was needed a second time, he could not provide an explanation. As I was accessing my account for the member number, I asked why hadn’t it been written down on the docs but again, he did not provide an explanation. Although this was unusual, I provided the number since I was traveling. Again, there was no mention of a $300 wheel alignment on the service ticket; had I been made aware, I would have declined the service regardless of any recommendation. Upon returning home, I checked my GM rewards account and noticed my points balance had been reduced to zero from over 56,000 points, which was unexpected since previous services only deducted 10,000 points. I anticipated a deduction of 10,000 to 20,000 points, not the entire amount. Reviewing the invoice revealed a wheel alignment had been added at the end. I tried to reach Joshua, the service technician, but did not get a response. I also contacted the dealership multiple times, leaving messages for Jose Gonzalez, the lane manager, and Bob, the service manager, but received no return calls. Eventually, Joshua returned my call, but his attitude was defensive, likely informed by the messages I had left. Unauthorized Service and Lack of Accountability Joshua accessed my GM rewards account and applied the points toward a service I did not request nor authorize, depleting my entire balance. He insisted that I wanted to use my points to pay for service, which is true for authorized services only—not for unauthorized or unnecessary ones. He expressed concern about the cost coming out of his paycheck yet seemed unconcerned about charging me for unrequested services. Joshua should be responsible for the cost of this service, which I am not even sure was performed, especially since there was no alignment issue nor a report justifying the service. I am willing to pay for any services I request and authorize. I would prefer not to spend my time writing unfavorable reviews and / or chasing disengaged individuals, but the lack of accountability from management, particularly Jose Gonzalez, has left me no choice. No one from management has contacted me, indicating a reluctance to address and take responsibility for the unacceptable conduct of their staff.

Our experience at the dealer was good. The vehicle we were interested in originally was sold by the time we got to the dealer, but our salesman convince us to take a look at another similar vehicle which we liked and eventually purchased.

I recently purchased a GMC Canyon from Ed Morse GMC and had the absolute pleasure of working with Juan Tabares. From the very first moment, Juan stood out for being friendly, straightforward, and transparent. He truly listened to what I was looking for, explained everything clearly, and made sure I felt comfortable and confident throughout the entire process. Like every dealership, the team is eager to sell, but this experience was different. There was none of that “cringe used-car salesman” vibe — no pressure, no fast talking, and no confusion. Instead, Juan and the rest of the staff were knowledgeable, welcoming, and focused on clarity. They made sure I understood exactly what I was getting, and that they understood exactly what I wanted. It’s easy to see why Juan is recognized as one of Ed Morse GMC’s top sales consultants. He’s professional, efficient, and genuinely cares about his customers. The entire dealership staff was equally friendly and helpful, making this one of the smoothest vehicle purchases I’ve ever experienced. If you are considering a new vehicle, I strongly recommend asking for Juan Tabares by name. He’ll make sure you leave confident, clear, and happy with your purchase.

I just bought my GMC Canyon from Ed Morse GMC, and working with Juan Tabares was the best car-buying experience I’ve had. Juan was friendly, honest, and completely transparent — no pressure, no games, just straightforward answers and a smooth process. The whole team was welcoming and knowledgeable, and unlike many dealerships, there was none of that “pushy salesman” vibe. They focused on clarity, making sure I understood exactly what I was getting and that they understood what I wanted. If you’re shopping here, do yourself a favor and ask for Juan by name. He’s professional, efficient, and will make sure you leave happy.

Horrible! I had a great sales person Mr. Kazi at Ed Morse Cadillac. Unfortunately, his manager Paul has a complete disregard for female customers, Paul failed to close the deal in mid August on a 2025 Lyriq, which now he gets to keep collecting bird poop in the lot, as 2026 models arrive. He spoke over the female client, addressed her husband, failed to acknowledge that the future owner and client was an executive female with excellent credit. As he kept addressing my spouse, I reminded Paul that the vehicle was going to be for his female client, she was the sole guarantor, yet he continued to be disrespectful and was told 6 times "that's not his (husband's) car". I walked away extremely upset. If this is the manager, a pompous arrogant who fails to close a perfect deal, then I see Ed Morse heavily stocked on 2025 models while 2026 makes a debut in September. I recommend training for Paul, the manager that failed to close the deal. Perhaps the numbers for the Sawgrass location should be evaluated and now losses should make sense.

Nitai was so awesome, friendly, provided lightning fast service, unbeatable quality and professionalism for my car buying experience

The people were friendly . They had what I wanted and worked with me on my payment and used incentives to help me get into the car I wanted.

From the sales team, finance, all the way to management everyone was amazing! I would highly recommend Ed Morse to anyone wanting to purchase a vehicle.

The worst car buying experience I ever had. Started off rough and several things seemed shady and unfortunately I decided to still buy the car and the finance person Noah added on a warranty I never asked for or was even told about. I did not consent for this to be added and only noticed when I saw my loan online and the numbers were significantly higher than what I agreed to. They also need to do a better job checking the cars before offering them for sale. I drove nearly 4 hours each way to get the car and had to come back because 2 of the tires had nails in them and had a leak. Super unprofessional and extremely shady dealership that deserves an audit in finance to hopefully save future or existing customers that have been scammed like me.