I purchased my new 2012 Audi A6 in July of 2012. I ending up purchasing the 2.0 Premium Plus with the 19" Sport Package and black interior, matte finish walnut trim and a black headliner. In the begin...
I purchased my new 2012 Audi A6 in July of 2012. I ending up purchasing the 2.0 Premium Plus with the 19" Sport Package and black interior, matte finish walnut trim and a black headliner. In the beginning I had been contemplating between the 3.0 and 2.0, I was concerned that the 2.0 would feel underpowered. However, after purchasing the 2.0 and driving it for 6 months now it is definitely not an issue (especially when you drive in "sport" mode.) I have had others drive my car and comment on the power and responsiveness of the car. I do love the black headliner as it is a subtle addition that makes the interior feel more luxurious without really being noticed unless you point it out to others. Prior to purchasing the Audi A6, I had driven the 2012 Mercedes-Benz E-Class, BMW 5 Series, Infiniti M, Cadillac CTS and Chrysler 300S.
Driving the Mercedes, you immediately feel the solid build construction and its stately stance, it just didn't have the "tech" I was looking for and both it's exterior/interior design felt more suitable for a more mature crowd (I'm 29, however, it does look like the new 2014 generation might eliminate both of these issues.) It also had a much less rear sear room compared to the Audi.
Test driving the BMW, again the interior felt well built, BMW certainly has more integrated technology than the Mercedes, it wasn't quite up to the level Audi has nor was as easy to use. While the interior is well designed, I feel the exterior has more of "it will grow on you" type design than the instant lust the Audi exudes.
While there is no denying the Infiniti is a nice car, I found it odd that its MSRP is more than some of the Audi's. Driving felt very much like the Nissan Maxima with nicer accouterments and just didn't feel "special". It's design is sleek and voluptuous but does not stand out in the crowd in my opinion.
When I was looking to purchase the Cadillac CTS was the only car I would consider in their lineup as the ATS and XTS were not on the market yet. The CTS is a great value for the money with a well designed interior; however the exterior just didn't appeal to me as I feel it is starting too feel dated. On a side note, I did recently test drive both the ATS and XTS on a track and found the ATS to have a great exterior/interior design with a very sporty performance just a bit smaller than I was wanting. The XTS on the other side was felt much larger than I thought it would, the exterior certainly modernized but the rear of the car kills it for me as it reminds me of the Cadillac land yacht of yester-year. The CUE system is certainly interesting but I experienced some glitches during my drive.
The Chrysler 300S certainly had a "mob" appeal and presence with an interior dramatically improved from the previous generation. Again, on a practical side definitely has a great value appeal but after I equipped it with what I was wanting it was approaching the Audi price range.
In the end, I am very pleased with my decision on purchasing the Audi A6. It has great exterior design combined with great interior design and fit/finish. I love the many subtle design cues that I didn't notice when shopping around. I have enjoyed the Audi MMI and find it very easy to operate and get familiarized with; while it also appears to seamlessly pair and operate with my iPhone for telephony and audio uses. At night, the cabin is nicely lighted with the "cockpit" lights and nice (adjustable) ambient lighting which I didn't even know it had prior to purchasing.
In closing, I feel Audi has a strong product portfolio that has exceptional design, technology and value among its luxury rivals.