As SUVs go, Isuzu's Ascender doesn't
Muscular, roomy - but noisy, pricey
So this is what a life raft looks like.
It's a little boxy. A little sporty. And remarkably similar in appearance to a GMC Envoy.
The only thing the 2004
Isuzu Ascender is missing is a giant SOS emblazoned on the hood, as in "Save Our Sales."
In essence, that's what Isuzu is asking for as it places the newest version of its five-passenger, four-wheel-drive sport utility vehicle into rotation.
It's not breaking news, but as automakers go, Isuzu is in a rather deep rut. Americans are buying SUVs faster than you can say "$3 a gallon." Isuzu's minor dilemma: No one seems very interested in Isuzu SUVs.
And that's... Read More