2020 Kia Soul

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$17,490

starting MSRP

2020 Kia Soul
2020 Kia Soul

Key specs

Base trim shown

Overview

The good:

  • Competent handling
  • Roomy cabin for its size
  • High value on lower trim levels
  • 2020 model is quieter inside
  • High driving position
  • Turbo engine’s power

The bad:

  • New CVT for base engine
  • Turbo model is expensive
  • Ride can be choppy on rough streets
  • HUD option uses supplemental reflector, not windshield
  • Safety feature limitations on some trim levels
  • Slight touchscreen delay

9 trims

Starting msrp listed lowest to highest price

Wondering which trim is right for you?

Our 2020 Kia Soul trim comparison will help you decide.

Notable features

  • Redesigned for 2020
  • Boxy five-seat hatchback
  • New, sportier X-Line trim level
  • Front-wheel drive only
  • 147-hp 2.0-liter or 201-hp, turbo 1.6-liter four-cylinder
  • Continuously variable or seven-speed automatic

2020 Kia Soul review: Our expert's take

By Fred Meier

The verdict: The 2020 Soul stylishly updates the hatchback’s boxy look and is more fun to drive, but keeps its practicality, value and quirky personality.

Versus the competition: The urban-friendly hatchback’s lower trim levels offer a ton of value without feeling like econoboxes. The pricey top-trim turbo model, however, climbs up to a zone of stiffer competition.

The Kia Soul rolls into its second decade and third generation with its soul intact. The city-size hatchback is all-new, with more modern tech and better driving manners, but it retains its core practicality and value. It’s all wrapped in a new version of its boxy styling that still reminds me of a 1990s flying-toaster screensaver.

Competition has come and gone and come again. Boxy rivals of the past — the Nissan Cube and Scion xB — didn’t last, but new competitors include subcompact hatchbacks such as the Nissan Kicks and Toyota CH-R. The new Venue from sibling brand Hyundai will join the fray soon, too. All are chasing urban buyers and first-time buyers wanting to move away from used vehicles. Unlike similar-size small SUVs, these competitors avoid the complexity and weight of all-wheel drive, making them cheaper to buy and drive. In this group, the Soul continues to lead with a well-done redesign on a new platform.

One thing is less quirky, however, for 2020: The cutesy trim level names (formerly + and !) switch to the more Kia-like LX, S, X-Line, EX, GT-Line and GT-Line Turbo. We drove both a mid-level X-Line, which has added features and an appearance package, and a top-of-the-line Turbo.

Stylish Change of Mood

The 2020 sports a new face, replacing the old version’s big-eyed smile with a crankier expression. Squinting daytime running lights connected by “unibrow” trim sit over a trapezoidal grille with a perpetual frown. The headlights are tucked into lower bumper openings, where you’d expect to find foglights. It’s a more butch look, as is the more rugged X-Line’s extra body cladding, which breaks up the familiar slab side a little. In the rear, the still-flat roof runs to a liftgate that’s wider and lower for better access. The vertical taillights now connect across the top and turn in at the bottom to nearly surround the rear window. The roof has a “floating” look thanks to a Soul logo dividing the back pillar, and you can get it in contrasting colors on some trim levels.

Riding High

The tall interior feels open and roomy for the Soul’s size, with lots of headroom and high, chairlike seating. The front seats are still smallish and firm, but they’re slightly bigger and better bolstered than the previous generation’s; I found them comfortable. The rear seat is a standout for a subcompact, with plenty of headroom and legroom, a high (still firm) cushion and a comfortable seatback angle for adult riders, though the rising beltline makes it a little dark. Visibility to the front and sides is very good, though the rear window remains Soulfully small.

The cabin’s quietness is improved almost to the level of some more expensive rides, and materials have been spruced up, too. There’s still generous use of cheaper plastics, but there’s also softer surfaces on the places you touch most. The Soul rises above feeling cheap with creative design elements, such as a 3-D trim pattern on the upper doors, interesting triangular air vents and color accents. X-Line and higher trim levels get a chunky, leather-wrapped steering wheel. The X-Line has interesting cloth and vinyl upholstery, while the GT-Line Turbo has imitation leather.

Better packaging adds useful space. Door panel cutouts increase the bin size, center console storage is roomier, and under the center dash is a useful phone space (which can have a wireless charging pad in the top three trim levels). It sits above 12-volt and USB ports. Cargo space behind the backseat is still modest, but it’s up 5 cubic feet — to 23.8 — with the dual-level rear cargo floor in its lower position, 18.7 with it higher (making a flatter load floor). It’s a little less space than the Kicks but more than the C-HR. Folding the rear seats opens up 62.1 cubic feet.

No Model Is Tech-Deprived

A 7-inch touchscreen is standard on most trim levels, but the more expensive EX and GT-Line Turbo get a 10.25-inch widescreen system with newer software and navigation. The main advantage of the bigger screen is a useful split-screen function, but the base screen and system are fine. Both of Kia’s multimedia systems remain among the easiest to use, though both were a little slow to react to my touch. All trim levels include Apple CarPlay and Android Auto integration.

The GT-Line Turbo keeps the Soul’s signature music-lighting gimmick, with selectable color lighting in the 3-D door trim that can synchronize to a beat. An acceptable six-speaker audio system is standard, while the GT-Line Turbo gets 10-speaker Harman Kardon premium audio. That one is good, if a little too boomy for some ears.

A new feature on the GT-Line Turbo is an 8-inch head-up display, but it got the thumbs-down from multiple drivers. It uses an old-school plastic reflector atop the dashboard, not an image on the windshield, and we all found it hard to see and set too low for taller drivers. That’s in contrast to the Soul’s new heated steering wheel, which got a (warm) thumbs-up.

Peppy or Turbocharged

A revised and less buzzy 147-horsepower, 2.0-liter four-cylinder is under the hood of all Souls except the GT-Line Turbo, replacing the former base 1.6-liter and midrange 161-hp 2.0-liter. Despite fewer horses, it feels peppier around town than the old 2.0-liter thanks to quick throttle response, and it’s adequate on the freeway. (Don’t ask about the old base engine.) A new electric version of the Soul is also coming.

The new engine is mated to a standard six-speed manual on the base model, while others get a new-design continuously variable automatic transmission that first appeared in the redone 2019 Kia Forte compact sedan. It’s mostly unobtrusive and reasonably quiet. Artificial shift points limit the inherent CVT tendency to let the engine rev high while the car catches up; unless you mash the gas pedal, it can almost seem like a conventional automatic.

The more-grins option is the GT-Line’s 201-hp, turbocharged 1.6-liter four-cylinder with a seven-speed dual-clutch automatic that carries over from the 2019 Exclaim trim level. There is some brief lag off the line, but low-end torque is strong and the dual-clutch automatic is well-behaved, with none of the jerkiness some of its breed can have. Paddle shifters let you control shifts.

Both test cars had automatic engine stop-start systems to improve mileage, and both seemed overly eager to shut down and a hair slow to restart. We learned the system will restart without rolling if you slightly let up on the brake pedal, which made it more manageable. Gas mileage is improved, with the base engine EPA-rated 27/33/30 mpg city/highway/combined. The turbo checks in at 27/32/29 mpg.

Playful Nimbleness

Despite its height, the Soul stands out among rivals such as the Kicks for a chassis that feels planted and has good body control. Steering is direct and precise, though light. Cars.com reviewer Mike Hanley aptly described the Soul’s handling dynamics as “playful nimbleness.” That was true of both the X-Line, with the base suspension, and the GT-Line Turbo, with a sportier tune. Coupled with its tidy footprint, that agility makes the Soul an excellent companion for city traffic.

A downside of that firm suspension, however, is a sometimes busy and choppy ride on rough city streets. The ride is much improved for 2020, and it’s not harsh, but despite a wheelbase that’s an inch longer, the 2020 Soul remains short between the axles. That’s great for parking and squirting through traffic, but it’s hard on ride composure over dips and broken pavement. Both our test cars had 18-inch wheels — the biggest offered. The 16s or 17s on other trim levels might ride a little better.

Safety: It’s Complicated

The 2020 Soul expands the availability of advanced safety and driver assistance tech, but you’ll need a scorecard to track it by trim level — except for the base LX, which offers none.

S and EX trim levels come with a standard safety bundle that includes forward automatic braking, blind spot warning with rear cross-traffic alert, lane keep assist, lane change assist and a driver attention warning. The X-Line, meanwhile, which slots above the S in starting price, has lane keep assist and blind spot warning with rear cross-traffic alert, but offers no other features. The GT-Line with the 2.0-liter engine has much of the safety bundle standard, except lane change assist and blind spot warning with rear cross-traffic alert, which are available only in a $1,900 package that includes a moonroof.

The top-level GT-Line Turbo has all of those safety features, plus it adds adaptive cruise control and a more robust front collision system with pedestrian detection. The adaptive cruise control was a disappointment, however, because it doesn’t work to a stop. It comes irritatingly close (working to about 5 mph), then deactivates, alerting you in the instrument cluster that you’re on your own. Blame the manual parking brake.

The 2020 Soul has not been crash-tested by the Insurance Institute for Highway Safety. Once it is, results will replace the 2019 rating.

Excellent Value

The Soul starts at $18,485 for a base LX, which undercuts the base Kicks ($19,685) and C-HR ($22,240) — not to mention most subcompact SUVs, even with front-wheel drive (all prices include destination charges). And all Souls come with Kia’s five-year/60,000-mile warranty, plus 10 years/100,000 miles on the powertrain. Compare the Soul, Kicks and C-HR here. The X-Line trim level we tested was an excellent value at $22,615, including some extra features and appearance upgrades — though oddly without most of the safety tech that’s on the S model, which is $1,200 cheaper to start. You can compare the features of all 2020 Soul trim levels here.

The GT-Line Turbo piles on features and is more fun to drive, but the test car’s $28,485 sticker puts it in a tougher realm, near (depending on your taste) a sportier 2019 Volkswagen Golf GTI hatchback or a well-equipped subcompact SUV with all-wheel drive, such as a 2019 Honda HR-V EX-L. I’m all for more power, but most Soul shoppers would likely be happy (and up to $4,000 wealthier) in a fully optioned EX or GT-Line Soul with the peppy base engine.

Cars.com’s Editorial department is your source for automotive news and reviews. In line with Cars.com’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of Cars.com’s advertising, sales and sponsored content departments.

Photo of Fred Meier
Former D.C. Bureau Chief Fred Meier, who lives every day with Washington gridlock, has an un-American love of small wagons and hatchbacks. Email Fred Meier

Consumer reviews

Rating breakdown (out of 5):
  • Comfort 4.7
  • Interior design 4.7
  • Performance 4.6
  • Value for the money 4.7
  • Exterior styling 4.8
  • Reliability 4.8

Most recent consumer reviews

2.3

Do Not Buy Kia

Do not buy a Kia Soul. The motors are junk and Kia knows this but will not replace the motor when it blows up. They have a recall on the piston seals, it burns oil, and you'll have a hefty bill to replace the motor with less than 100,000 miles on it. No warranty if second owner. Automatic start should be optional because it's not purposeful when not driving in the city with stop and go traffic.

5.0

2020 Kia Soul EV

On the 2020 recall, dealer fixed it with no problem, offered a loaner car for the duration. Very good gas mileage. Also, dealer will now install anti-theft system, all with NO CHARGE.

4.9

Nice little car

I've now had my 2020 Soul for almost 3 years. Keep in mind I have the manual 6 speed not an automatic and was the base model. First gear is VERY low compared to any other 4 cylinder engine manual I've had so it can be a little jerky until you figure it out. I've gotten as much as 45mpg on the highway by not driving 70 mph. It can hold its own on the highway amd not burn gas like other models. Although not listed in the US it does have the capability to pull small trailers if you purchase an aftermarket hitch and wiring kit. The trunk space although appears small from the outside is actually quite deep. I do craft shows and people can't believe how much I am able to keep on there when I fold the seats down especially. At 6'4" with the seat lift as high as it will go I still have about 5 inches above my head. That was one of the key benefits that sold me. Even with my seat back people behind me still have room vs the compact cars in the same price point. I'm concerned with the recall notices I have received however, knock on wood they have not included my car yet or unaware if my Vin is included so to keep an eye out for issues. I live Android Auto however, you can not use a cheap USB cable from 5 below. I had to purchase one from best buy. It didn't need to be top of the line, the generic brand worked but they're just built better apparently. The tires that come with the vehicle are cheap. They will get you to 30k miles however, mine were cracked between each tread after maybe a year. It looked like a dryrot crack yet my vehicle doesn't sit around. This model can take traditional oil, blend or full synthetic which is nice. Overall I do love my little car especially as gas prices have increased. It allows me to do everything I want without the extra expense of purchasing a small SUV nor the gas of a small SUV and I'd consider purchasing another one down the line.

See all 212 consumer reviews

Warranty

New car and Certified Pre-Owned programs by Kia
Certified Pre-Owned program benefits
Maximum age/mileage
6 years or newer/less than 80,000 miles
Basic warranty terms
12 months/12,000 miles
Powertrain
10 years/100,000 miles
Dealer certification required
165-point inspection
Roadside assistance
Yes
View all cpo program details

Have questions about warranties or CPO programs?

Compare the competitors

See all 2020 Kia Soul articles