Save your search and get notified when new inventory arrives.
Contact seller
Customize your budget
Est. max vehicle price based on your desired monthly budget (...% APR*. and ...% sales tax)
$...*
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
About your privacy: Cars.com is asking for your ZIP and credit rating because it helps us to make an educated guess at your sales tax and loan interest. These two factors can greatly change your monthly payment.
Used
2018 Ford Escape SUVs
for sale
near
Windermere, FL
15 matches
30 miles from 34786
Be the first to know!
Est.
$400
/mo*
- Down Payment
- $0
- Net trade-in value
- $0
- Months
- 72
- APR
- 7.0%
- Sales tax
- 0.0%
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
Used
2018 Ford Escape S
49,816 mi.
$10,998
AutoNation Acura North Orlando
Vehicle information
Ext. color: Shadow Black
Int. color: Charcoal Black
Drivetrain: Front-wheel Drive
MPG:
21-29
Fuel type: Gasoline
Transmission: Automatic
Engine: Duratec 2.5L I-4 DOHC, iVCT variable valve control, regular unle
Stock #: JUA48882
VIN: 1FMCU0F77JUA48882
Features
Convenience:
Keyless Entry
Entertainment:
Bluetooth®, CD Player, USB Port, WiFi Hotspot
Safety:
Automatic Emergency Braking, Backup Camera, Brake Assist, Stability Control
Reviews
AutoNation Acura North Orlando review
I'm still on cloud nine after my experience at Acura
I'm still on cloud nine after my experience at Acura North Orlando! The team, especially the sales manager, Kelly, went above and beyond. Their expertise, patience, and kindness made buying a car stress-free. Super grateful for their help! If you're looking for a hassle-free experience, look no further!
2018 Ford Escape S review
This is my 2nd Escape in 12 years.
This is my 2nd Escape in 12 years. I drive for a living and I love feeling safe on the road. I've had no problems with this car. I personally have put over 400,000 miles on it in just 4 years. Take care of your car, and your car will take care of you.
Used
2018 Ford Escape SE
83,885 mi.
$10,498
Sutherlin Nissan of Orlando
Vehicle information
Ext. color: Ingot Silver
Int. color: Black
Drivetrain: Front-wheel Drive
MPG:
23-30
Fuel type: Gasoline
Transmission: 6-Speed Automatic
Engine: 1.5L I4 16V GDI DOHC Turbo
Stock #: P13582
VIN: 1FMCU0GD4JUA65577
Features
Convenience:
Heated Seats, Keyless Entry
Entertainment:
Bluetooth®, CD Player, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Roof Rack, Sunroof/Moonroof
Safety:
Backup Camera, Brake Assist, Stability Control
Reviews
Sutherlin Nissan of Orlando review
Gratitude
Very satisfied with the attention received by the seller Pedro B. Rodríguez, who sold me a Rogue 2020 and I am very happy with my car.
2018 Ford Escape SE review
Overall ratings are awesome.
Overall ratings are awesome. Very good vehicle's!! Styling exterior design, turbo engine good gas mileage. Comfortable seats heated. Good size cargo area. Reliability, good value reputation.
Used
2018 Ford Escape S
41,212 mi.
$12,993
Starling Chevrolet Orlando
Vehicle information
Ext. color: Magnetic
Int. color: Charcoal Black
Drivetrain: Front-wheel Drive
MPG:
21-29
Fuel type: Gasoline
Transmission: 6-Speed Automatic
Engine: Duratec 2.5L I-4 DOHC, iVCT variable valve control, regular unle
Stock #: C73562T
VIN: 1FMCU0F77JUC73562
Features
Convenience:
Keyless Entry
Entertainment:
Bluetooth®, CD Player, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels
Safety:
Automatic Emergency Braking, Backup Camera, Brake Assist, Stability Control
Reviews
Starling Chevrolet Orlando review
Wished they could update the inventory to reflect more
Wished they could update the inventory to reflect more accurately. The car was not available.
2018 Ford Escape S review
Bought a new 2018 escape with a 2.
Bought a new 2018 escape with a 2.5L,it now has 151,000 miles,other than 3 batteries that Ford replaced for free and $2,028.00 on brakes,4 plugs,2 coil packs and some front end work it has performed outstanding,kept the oil changed with Mobil 1 full synthetic oil and have had literally NO problems,I see it easily making over 200,000 miles.
Used
2018 Ford Escape SEL
64,012 mi.
$11,359
$351 price drop
AutoNation Chevrolet West Colonial
Vehicle information
Ext. color: White Platinum Metallic Tri-Coat
Int. color: Charcoal Black
Drivetrain: Front-wheel Drive
MPG:
23-30
Fuel type: Gasoline
Transmission: Automatic
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: JUA03307
VIN: 1FMCU0HD8JUA03307
Features
Convenience:
Adaptive Cruise Control, Heated Seats, Keyless Entry, Navigation System, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, CD Player, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, Lane Departure Warning, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats
Reviews
AutoNation Chevrolet West Colonial review
They served me super well with all kindness and
They served me super well with all kindness and professionalism and they got me the offer I wanted I recommend them 100 the big boss a professional and very humble
2018 Ford Escape SEL review
Reliability, Performance turbo is awesome
Very reasonable price tag. Good vehicle's, and the fuel mileage is efficient. Ride has a nice quality to it. Comfortable seats, heated. Cargo area is spacious, including the top luggage rack. Towing capacity is pretty good. These vehicles are absolutely popular, hold up on there value reputation.
Used
2018 Ford Escape SE
70,350 mi.
$12,971
AutoNation Chevrolet Airport
Vehicle information
Ext. color: Oxford White
Int. color: Medium Light Stone
Drivetrain: Four-wheel Drive
MPG:
22-28
Fuel type: Gasoline
Transmission: Automatic
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: JUA05271
VIN: 1FMCU9GD4JUA05271
Features
Convenience:
Heated Seats, Keyless Entry
Entertainment:
Bluetooth®, CD Player, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels
Safety:
Automatic Emergency Braking, Backup Camera, Brake Assist, Stability Control
Seating:
Leather Seats
Reviews
AutoNation Chevrolet Airport review
Always enjoy the customer service at Auto Nation
Always enjoy the customer service at Auto Nation Chevrolet. Their service is done in a timely manner. All employees are respectful and courteous. I have bought several cars there, and I always receive good service.
2018 Ford Escape SE review
Reliable, Holds it's value reputation well
Lot's of these nice escape suvs cruising around. Good on it's reliability, and it's value. Gas mileage is efficient and so is the low cost maintenance up keep. Comfortable seats, heated. Rear space is spacious. Towing capacity is good. Luggage rack carrier for extra space.
Used
2018 Ford Escape SE
80,661 mi.
$16,095
DriveTime of Kissimmee
Vehicle information
Ext. color: White
Int. color: Black
Drivetrain: Four-wheel Drive
MPG:
22-28
Fuel type: Gasoline
Transmission: Automatic
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: JUB33174STK
VIN: 1FMCU9GDXJUB33174
Features
Convenience:
Heated Seats, Keyless Entry
Entertainment:
Bluetooth®, CD Player, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels
Safety:
Automatic Emergency Braking, Backup Camera, Brake Assist, LED Headlights, Stability Control
Vehicle information
Ext. color: White Platinum Metallic Tri-Coat
Int. color: Charcoal Black
Drivetrain: Four-wheel Drive
MPG:
22-28
Fuel type: Gasoline
Transmission: 6-Speed Shiftable Automatic
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: JUB36958
VIN: 1FMCU9GD4JUB36958
Features
Convenience:
Heated Seats, Keyless Entry
Entertainment:
Bluetooth®, CD Player, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels
Safety:
Automatic Emergency Braking, Backup Camera, Brake Assist, Stability Control
Reviews
Drivers Mart review
I was greeted with a warm welcome from a gentleman named
I was greeted with a warm welcome from a gentleman named John. He knows his stuff and took the time to work with me. I knew what I was looking and he looked up the car and brought it out. We test drove and I like the car. He worked up the numbers and I am happy with the car and the deal we made. Great place to get a car. Thanks guys.
Used
2018 Ford Escape SE
65,585 mi.
$16,395
DriveTime of Kissimmee
Vehicle information
Ext. color: White
Int. color: Black
Drivetrain: Four-wheel Drive
MPG:
22-28
Fuel type: Gasoline
Transmission: Automatic
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: JUC11213STK
VIN: 1FMCU9GD1JUC11213
Features
Convenience:
Heated Seats, Keyless Entry
Entertainment:
Bluetooth®, CD Player, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Automatic Emergency Braking, Backup Camera, Brake Assist, LED Headlights, Stability Control
Vehicle information
Ext. color: Cinnamon Glaze Metallic
Int. color: Medium Light Stone
Drivetrain: Front-wheel Drive
MPG:
23-30
Fuel type: Gasoline
Transmission: 6-Speed Automatic
Engine: 1.5L I4 16V GDI DOHC Turbo
Stock #: UC10723
VIN: 1FMCU0GD3JUC10723
Features
Convenience:
Heated Seats, Keyless Entry
Entertainment:
Bluetooth®, CD Player, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Roof Rack
Safety:
Backup Camera, Brake Assist, Stability Control
Reviews
HGreg.com Orlando review
Came in as a first time buyer with 1K down hoping for a
Came in as a first time buyer with 1K down hoping for a miracle. Ralphy was able to help me put me into a nice new Corolla.
Used
2018 Ford Escape SE
104,089 mi.
$8,253
$446 price drop
Universal Hyundai
Vehicle information
Ext. color: INGOT SILVER METALLIC
Int. color: MED LT STONE CLOTH SEATS
Drivetrain: Front-wheel Drive
MPG:
23-30
Fuel type: Gasoline
Transmission: 6-Speed Automatic
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: JUA94648
VIN: 1FMCU0GD3JUA94648
Features
Convenience:
Heated Seats, Keyless Entry
Entertainment:
Bluetooth®, CD Player, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Roof Rack
Safety:
Automatic Emergency Braking, Backup Camera, Brake Assist, Stability Control
Reviews
Universal Hyundai review
Just a really great group of folks
Their internet sales rep Luis replied to our inquiries quickly. Working with Jennifer C. was like chatting with an old friend while buying a car. John in finance made it easy to drive home an amazing vehicle at an amazing price. And ringing the gong was SO fun! Thanks Universal team!
Used
2018 Ford Escape SE
55,511 mi.
$11,298
$200 price drop
HGreg.com Orlando
Vehicle information
Ext. color: Magnetic Metallic
Int. color: Charcoal Black
Drivetrain: Front-wheel Drive
MPG:
23-30
Fuel type: Gasoline
Transmission: 6-Speed Automatic
Engine: 1.5L I4 16V GDI DOHC Turbo
Stock #: UA12349
VIN: 1FMCU0GD1JUA12349
Features
Convenience:
Heated Seats, Keyless Entry
Entertainment:
Bluetooth®, CD Player, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Roof Rack
Safety:
Backup Camera, Brake Assist, Stability Control
Reviews
HGreg.com Orlando review
Ali Ates was great he helped me to get car with low miles
Ali Ates was great he helped me to get car with low miles and excellent condition ask him
Vehicle information
Ext. color: Oxford White
Int. color: Charcoal Black
Drivetrain: Four-wheel Drive
MPG:
22-28
Fuel type: Gasoline
Transmission: Automatic 6-Speed
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: 72
VIN: 1FMCU9HD6JUA41008
Features
Convenience:
Heated Seats, Keyless Entry, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, CD Player, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, Lane Departure Warning, Stability Control
Seating:
Leather Seats, Memory Seat
Reviews
Lions Pre-Owned Cars review
I was at that store yesterday, and I was able to buy my
I was at that store yesterday, and I was able to buy my car quickly and without bureaucracy. Thank you very much.
Vehicle information
Ext. color: Blue
Int. color: Charcoal Black
Drivetrain: Four-wheel Drive
MPG:
22-27
Fuel type: Gasoline
Transmission: Automatic 6-Speed
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: 52
VIN: 1FMCU9HD8JUC84030
Features
Convenience:
Heated Seats, Keyless Entry, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, CD Player, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, Stability Control
Seating:
Leather Seats, Memory Seat
Used
2018 Ford Escape SE
96,766 mi.
$12,795
$100 price drop
DriveTime of Kissimmee
Vehicle information
Ext. color: Blue
Int. color: Medium Light Stone
Drivetrain: Front-wheel Drive
MPG:
23-30
Fuel type: Gasoline
Transmission: Automatic
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: JUC94307STK
VIN: 1FMCU0GD2JUC94307
Features
Convenience:
Heated Seats, Keyless Entry
Entertainment:
Bluetooth®, CD Player, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels
Safety:
Automatic Emergency Braking, Backup Camera, Brake Assist, Stability Control
No photo available
Vehicle information
Ext. color: Gray
Int. color: Charcoal Black
Drivetrain: Front-wheel Drive
MPG:
21-29
Fuel type: Gasoline
Transmission: Automatic 6-Speed
Engine: Duratec 2.5L I-4 DOHC, iVCT variable valve control, regular unle
Stock #: 28
VIN: 1FMCU0F79JUA61035
Features
Convenience:
Keyless Entry
Entertainment:
Bluetooth®, CD Player, USB Port, WiFi Hotspot
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, Lane Departure Warning, Stability Control
There are additional matching cars outside your search area.
Partial matches are generated by applying your search criteria to a larger search area. Our goal is to help you discover additional cars that match your search preferences.
As a benefit to some of our dealer customers, we display their listings first.
Used
2018 Ford Escape SEL
89,420 mi.
$13,895
$100 price drop
DriveTime of Lakeland
Vehicle information
Ext. color: Red
Int. color: Charcoal Black
Drivetrain: Four-wheel Drive
MPG:
22-28
Fuel type: Gasoline
Transmission: Automatic
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: JUA87928STK
VIN: 1FMCU9HD3JUA87928
Features
Convenience:
Heated Seats, Keyless Entry, Navigation System, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, CD Player, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels
Safety:
Automatic Emergency Braking, Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Seating:
Leather Seats
Used
2018 Ford Escape SE
91,251 mi.
$12,995
$100 price drop
DriveTime of Lakeland
Vehicle information
Ext. color: Ingot Silver Metallic
Int. color: Other
Drivetrain: Front-wheel Drive
MPG:
23-30
Fuel type: Gasoline
Transmission: Automatic
Engine: EcoBoost 1.5L I-4 gasoline direct injection, DOHC, variable valv
Stock #: JUC11282STK
VIN: 1FMCU0GD4JUC11282
Features
Convenience:
Heated Seats, Keyless Entry
Entertainment:
Bluetooth®, CD Player, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels
Safety:
Automatic Emergency Braking, Backup Camera, Brake Assist, Stability Control
Ford Certified
2018 Ford Escape Titanium
36,674 mi.
$16,889
$799 price drop
Jarrett Scott Ford
Vehicle information
Ext. color: Cinnamon Glaze
Int. color: Medium Light Stone
Drivetrain: Front-wheel Drive
MPG:
21-28
Fuel type: Gasoline
Transmission: Automatic
Engine: EcoBoost 2L I-4 gasoline direct injection, DOHC, variable valve
Stock #: 38377A
VIN: 1FMCU0J97JUC44989
Features
Convenience:
Adaptive Cruise Control, Heated Seats, Heated Steering Wheel, Keyless Entry, Keyless Start, Navigation System, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, CD Player, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Roof Rack
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, Lane Departure Warning, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats, Memory Seat
Used
2018 Ford Escape Titanium
56,935 mi.
$17,395
$400 price drop
DriveTime of Lakeland
Vehicle information
Ext. color: Blue
Int. color: Medium Light Stone
Drivetrain: Front-wheel Drive
MPG:
21-28
Fuel type: Gasoline
Transmission: Automatic
Engine: EcoBoost 2L I-4 gasoline direct injection, DOHC, variable valve
Stock #: JUA82307STK
VIN: 1FMCU0J9XJUA82307
Features
Convenience:
Adaptive Cruise Control, Heated Seats, Heated Steering Wheel, Keyless Entry, Keyless Start, Navigation System, Power Liftgate, Remote Start
Entertainment:
Android Auto®, Apple CarPlay®, Bluetooth®, CD Player, Premium Sound System, Satellite Radio, USB Port, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Automatic Emergency Braking, Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats, Memory Seat
-
Prev - 1
-
Next
Ford Escape prices by year
| Model year | Average price | Deals |
|---|---|---|
| 2026 Ford Escape | $29,464 | 1 Good deal |
| 2025 Ford Escape | $25,405 | 14 Great deals |
| 2024 Ford Escape | $22,731 | 5 Great deals |
| 2022 Ford Escape | $16,935 | 10 Good deals |
About the 2018 Ford Escape
S shown (base trim).
- Seating
- 5
- Door count
- 4
- Drivetrain
- Front-wheel drive
- Combined MPG
- 24
- Transmission
- 6-Speed A/T
- Engine
- 168.0-hp, 2.5-liter, 4 Cylinder Engine (Gasoline Fuel)
How much does the 2018 Ford Escape cost?
The 2018 Ford Escape price depends on several factors, including the trim level, optional features, mileage, vehicle history and location. The nationwide average price for a 2018 Escape is $11,861, with pricing starting at $3,200.
What is the MPG of the 2018 Ford Escape?
The 2018 Ford Escape offers up to 21 MPG in city driving and 29 MPG on the highway for a combined rating of 24 MPG.
These figures are based on EPA mileage ratings and are for comparison purposes only. The actual mileage will vary depending on the selected vehicle trim, driving conditions, driving habits, vehicle maintenance, and other factors.
Is the 2018 Ford Escape reliable?
The 2018 Ford Escape has an average reliability rating of 4.7 out of 5 according to Cars.com consumers. Find real-world reliability insights within consumer reviews from 2018 Escape owners.
Is the 2018 Ford Escape a good SUV?
Below are the Cars.com consumer ratings for the 2018 Ford Escape.
Rating breakdown (out of 5):
- Comfort 4.8
- Interior 4.7
- Performance 4.7
- Value 4.6
- Exterior 4.8
- Reliability 4.7
93% of drivers recommend this car
Rating breakdown (out of 5):
- Comfort 4.8
- Interior 4.7
- Performance 4.7
- Value 4.6
- Exterior 4.8
- Reliability 4.7
S (1 style)
| Style |
|---|
| S FWD |
| Inventory price |
| Starting at $23,940 |
| Combined MPG |
| 24 |
| Engine |
| 168.0-hp, 2.5-liter, 4 Cylinder Engine (Gasoline Fuel) |
SE (2 styles)
SEL (2 styles)
Titanium (2 styles)
| Style | |
|---|---|
| Titanium 4WD | Titanium FWD |
| Inventory price | |
| Starting at $33,490 | Starting at $32,140 |
| Combined MPG | |
| 23 | 24 |
| Engine | |
| 245.0-hp, 2.0-liter, 4 Cylinder Engine (Gasoline Fuel) | 245.0-hp, 2.0-liter, 4 Cylinder Engine (Gasoline Fuel) |
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
Research the 2018 Ford Escape
Compare the 2018 Ford Escape
- ${price_badge()}
- ${ami_badge()}
- ${battery_badge()}${ev_report_link()}
- ${hot_car_badge()}
- ${award_badge()}
- ${cpo_badge()}
${price_badge_description}
${ami_badge_description}
The EV Battery Rating is based on this vehicle's current expected range relative to the vehicles expected range when new. ${battery_badge_text}
This vehicle is certified pre-owned, backed by a manufacturer warranty, and typically undergoes a rigorous multi-point inspection to ensure quality and reliability.
This vehicle is currently in high demand given its competitive price, desirable features, and overall condition, and may have a higher chance of selling quickly.