New and used 2026 Subaru Ascent SUVs for sale near Fort Atkinson, WI

I recently purchased my second Subaru Forester from Don Miller East (Madison). I found the vehicle on-line and my questions were quickly answered by the Internet Sales Manager. The Sales Representative and Finance Manager treated me with respect and assisted in completing the deal with humor and in a hassle-free manner. The ending price was exactly as that quoted by the Internet Sales Manager - there were no hidden costs. I drove off the lot with a smile on my face and a low-cost monthly payment. The qualities of the vehicle and of the staff have made me a life-long customer.

Great service again. I have always had great service at Janesville Subaru. A little heavy handed on trying to get me into a new car.

We were looking for a Toyota Highlander for many months and when we found one at Janesville Subaru, we were very excited. However, after reading some of the reviews we were hesitant. Happily, all of our reservations disappeared after speaking with Jeff, the GM and working with Michael the sales person. They alleviated all of our fears and were wonderful to work with. Excitedly, we drove home with a beautiful 2019 Toyota Highlander.

Since 2014 I have purchased three new cars at Janesville Subaru (a Legacy, Forester Premium and recently a Forester Limited). Allow me to share my experiences. The salesperson I deal with is Deana Watry. Deana sold me my first car from this dealership – but it was not my first Subaru which was purchased back in the 1980’s! I was impressed with Deana from the start. She was able to answer questions and get me into a vehicle my wife and I were seeking. If Deana did not know an answer she would find it. Over the years of brining cars in for servicing Deana maintained contact and ensured things were continuing to go well. As a buyer in his late 60’s I have dealt with a variety of salespeople in other dealerships selling other makes and models. Most in sales are simply out for themselves and will tell you whatever they like to get a sale – buyer regret usually followed. Deana is personally interested in helping us get what we wanted within our budget. She understands that customer satisfaction is about integrity, being honest, follow-up and continuing to build trust. Yes, I will continue to buy from Deana – I hope you do as well. Now for the dealership. After purchasing a 2015 Legacy the driver’s seat could not be moved forward or back. A Rockford Subaru dealership wanted $2,000.00 to replace the seat. Subaru of America had me reach out to Janesville Subaru to have them evaluate the seat. Within 10 minutes the problem had been fixed. A quarter had fallen into the seat track and stopped the seat from moving. There was no charge. I gave the bent quarter to the service manager with my thanks! I’ve only had service done there since. Buying tires - they are competitive with the large retailers. This means free rotation with oil change and free car wash. Travel is part of my job. Having a dependable car is essential. The dealership is good at keeping me updated about regular maintenance. In the service department, Jonathan and others work to schedule according to your time frame. It has been common for me to get in on short notice. I like the dealership and believe you will as well. Be sure to ask for Deana if you want to buy.