Lisa serves as the Chief Commercial Officer of Cars.com Inc. (d/b/a Cars Commerce). She is responsible for the company’s go-to-market strategy, accelerating revenue growth, deepening strategic partnerships, and delivering long-term value for both dealers and OEM clients.
She is a highly accomplished executive with 25-plus years of commercial leadership in ad tech and data-driven consumer insights, spanning retail, automotive and brand marketing. Prior to Cars Commerce, Lisa served as CRO at Numerator, a Bain Capital-backed data and technology firm revolutionizing first party, consumer-sourced data. She transformed Numerator’s commercial organization and led the team to four consecutive years of double-digit growth. Additionally, Lisa played a pivotal role in Bain Capital’s acquisition of Numerator from Vista Equity Partners in 2021.
Before Numerator, Lisa was a senior leader at Conversant Media/Epsilon Digital Media Group, leading U.S. Business Development and CRM solutions. She spearheaded growth initiatives and led the team in driving business expansion and strategic development across key verticals including retail, automotive, financial services, restaurants and travel.
Lisa also spent 14-plus years at Catalina Marketing, a leader in data-driven marketing solutions, holding multiple senior leadership roles across various sectors. She was instrumental in two major transactions — the 2007 acquisition by Hellman & Friedman and the 2014 acquisition by Berkshire Partners.
Her career also includes sales, brand marketing and leadership roles at Anheuser-Busch, PepsiCo and Suntory, Inc. Over the years, she has collaborated with Fortune 100 brands, OEMs and retailers such as Toyota, Amazon, Honda, William-Sonoma, Coca-Cola, American Express, Bank of America, Google, Procter & Gamble, GM, Kraft, Lowe’s and Walmart.
Recognized for her contributions to the ad tech industry in 2023, Lisa was honored as one of Clari’s top CROs in the U.S. and previously as one of the “Top Executive Women in Grocery.” She also co-founded and served as a Board Director for the Network of Executive Women (NextUp) in Southern California.
Lisa holds a bachelor’s degree from the University of South Carolina where she was a full scholarship athlete and Metro Conference Academic All-American. After graduating, she pursued her dream of playing professional tennis before transitioning into her corporate career. She resides in Franklin, Tenn., with her husband Mike. Their daughter, Taylor, played soccer at Auburn University, now works in marketing for The Park Hyatt in Beaver Creek, Colo., while their son, Jacob, is a corporal in the Marine Corps Reserves and is completing his finance degree at California State University San Marcos.