Chrysler is betting on style to help win over customers. Today, the automaker announced its plans for the future at a presentation in Michigan. Evoking images of the 1950s — yes, even Don Draper from “Mad Men” was shown as an example — executives hope future designs will resonate with consumers as something different in the marketplace. The company’s new logo (above) was used throughout the presentation, as well.
We’re not sure if there will be a true “upscale” move or if the company will stick to style alone — as with the 300C — to sway buyers. The company’s product timeline is below.
At the end of the product roundup, there was absolutely no mention of Alfa Romeo being sold again in the U.S. That was just one of the many points the Wall Street Journal’s sources got wrong in a report last week.
Chrysler 300 Sport edition, Town & Country Fashion edition, PT Cruiser Final edition, Sebring Ocean edition
Chrysler Town & Country
Chrysler PT Cruiser
All-new Chrysler 300
New Fiat-based subcompact, compact, midsize sedan and midsize crossover
All-new Chrysler Town & Country