Ram has announced a top-of-the-line model for 2012 called the Laramie Limited. The new trim package is in direct response to the popularity of the Laramie Longhorn, which accounts for 20 percent of all current Ram Heavy Duty orders.
"The push came from both our customers and dealers who seem to keep wanting more," said Bob Hegbloom, director of the Ram brand. "The Longhorn was a kind of test bed, and it's been so popular, we had to do something more."
The Laramie Limited offers many of the same material and accent upgrades from the Longhorn, but it doesn't have as many of the western-themed visuals. It will feature premium materials such as full leather seating, piano-black interior components and understated exterior badging.
The new package will not offer any mechanical changes; however, it will include unique interior and exterior design cues. In addition to the full leather seating, the Laramie Limited gets a leather-wrapped steering wheel and shifter (console-mounted on 1500, column-mounted on 2500 and 3500) with medium graystone cross-stitch detailing to set off the steering wheel and shifter.
On the exterior, the Laramie Limited gets a body-colored front fascia with fog lamps and a matching painted rear bumper. (Ram Laramie Limited 2500 and 3500 models in white and silver exterior colors get chrome front and rear bumpers.) The bodyside moldings have a clean “street truck” look, and the traditional Hemi, Cummins and Ram badges are eliminated. Tailgate badging shows the chrome Ram logo and a small, italicized, block-lettered “Limited” for identification.
Ram 1500s with the Laramie Limited package will share the Laramie Longhorn's 20-inch forged aluminum wheels, but polished surfaces will be accented with painted silver pockets. Ram HD models feature the same 17-inch fully polished aluminum wheels; however, wheel centers will be embossed with the Ram brand name.
The Ram 1500 Laramie Limited is available in six exterior colors: black, bright silver metallic, bright white, Deep Cherry Red Pearl, mineral gray metallic and True Blue. Ram HD models are available in black, bright silver metallic, bright white and mineral gray metallic.
The Ram Laramie Limited is equipped with a navigation radio, remote start, backup camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats and rear heated seats, and it will be available in the following models: 1500, 2500 HD and 3500 HD single- and dual-rear-wheel; crew cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase.
The Laramie Limited will be available this spring, and it will be on display at the Chicago Auto Show next month. No announcement has been made about pricing.