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Subaru has decided that it’s the end of the line for its unpopular midsize SUV. The automaker’s Product Communications Manager Jessica Tullman confirmed to Cars.com that model-year 2014 will be the Tribeca’s last.
Production will end in January 2014, and deliveries to retailers will end in February. The move is not surprising. The Tribeca historically has been a weak spot in Subaru’s lineup; Tullman told us that the automaker has only sold 78,000 of them since it debuted in 2005. In comparison, Subaru sold 90,073 units of its Outback compact crossover during the first nine months of 2013; only 1,247 Tribecas were sold in that same timeframe.
The automaker isn’t exiting the midsize SUV segment completely, however. “The company has announced that it plans to return to the midsize SUV segment with a three-row vehicle in the future,” Tullman said.
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Hellbent on finding a journalism job after earning an English degree from DePaul University, I stumbled into the automotive industry in 2003 — much to the delight of my Corvette-obsessed dad. After working as an editor at Consumer Guide Automotive for several years, I joined Cars.com in 2011 and am currently an expert reviewer, certified car-seat technician and mom of three. I wear a lot of hats — many of them while driving a minivan. My first car was a 1994 Mercury Tracer, and I currently drive a 2012 Mazda5.