CARS.COM — The parts of the country that aren’t shivering in winter’s icy grip are drowning in El Nino’s deluge of rain, but that isn’t stopping Buick from introducing a new model destined to appear in markets where sun worshipping is the norm. Meet the new 2016 Buick Cascada, the brand’s first convertible in 25 years, arriving just as the traditional players in the segment all have decided to bow out.
Related: 2016 Buick Cascada Starts at $33,990
Buick sees this as an excellent time to bring over a soft-top convertible from its European Opel division to fill a gap in the market, with the hopes of also drawing in new, younger customers to the Buick brand. The brand has already come a long way in redefining Buick’s image among shoppers — but can a new convertible help push the brand further along in its quest for regaining relevance?