2023 Subaru Ascent Elevates Standard Tech and Price; Starts at $35,120
The 2023 Subaru Ascent will arrive in the winter wearing a new grille, redesigned head- and taillights, and a more aerodynamic front bumper, plus a larger touchscreen, improved safety tech and wireless Apple CarPlay and Android Auto connectivity inside. Now we know it will also arrive wearing a new price, up some $1,150-$2,850, depending on the model.
Related: Freshened 2023 Subaru Ascent Packs Smarter Tech, Bigger Screen
Trims and Price
Pricing for each trim is listed below along with its year-over-year increase (all prices include destination).
- Base: $35,120 ($1,150 increase)
- Premium: $37,720 ($1,250 increase)
- Onyx Edition: $42,520 ($2,850 increase)
- Limited: $42,820 ($1,550 increase)
- Onyx Edition Limited: $47,520
- Touring: $49,420 ($2,300 increase)
The base Ascent is available exclusively with an eight-occupant configuration, standard second-row bench seats and cloth upholstery. Other standard features include LED headlights with high-beam assist, 18-inch wheels and raised roof rails.
The Premium adds a blind spot monitor, power driver’s seat, and leather-wrapped steering wheel and shift lever. It comes with standard bench seats or available second-row captain’s chairs. An optional convenience package adds a power liftgate, keyless access with push-button start and reverse automatic braking. Both upgrades add $1,460 to the Premium’s starting price.
The Onyx Edition is only available with second-row captain’s chairs for up to seven occupants. It brings blackened exterior accents, 20-inch wheels and water-repellant upholstery that replaces the standard cloth seats in lower trims. It also adds a heated steering wheel, panoramic moonroof and cargo cover. New for 2023 is the Onyx Edition Limited, meanwhile, which adds a standard 360-degree camera system, built-in navigation system and heated second-row seats. The Onyx Edition Limited carries a $5,000 premium over the standard Onyx Edition.
The Limited adds a reverse emergency braking system, dual-function X-Mode, power liftgate and second-row heated seats. Exterior distinctions include chrome accents on the lower door cladding, body-color side mirrors and 20-inch dark-gray aluminum-alloy wheels. The Limited carries the same price for both seven- and eight-occupant seating configurations. An available Technology Package adds built-in navigation, a premium Harman Kardon audio system and panoramic moonroof for $3,550.
The range-topping Touring sports a unique gloss-black grille, chrome exterior accents and a panoramic moonroof. Premium materials like leather upholstery and woodgrain accents are found inside along with standard tech including a 360-degree camera system, built-in navigation, premium audio system and Cabin Connect speaker system.
Versus the Competition
The 2023 Ascent has a host of three-row SUV rivals to go up against, including the Honda Pilot, Kia Telluride, Toyota Highlander and Volkswagen Atlas. Although the SUV came up short in our last comparison test of three-row SUVs, the newly added tech and safety features along with its competitive price should add to its value proposition.
The Ascent’s starting price is comparable to the 2022 Telluride’s ($34,725) and the 2022 Atlas’ ($35,630). Meanwhile, the 2022 Highlander ($37,190) and 2022 Pilot ($39,375) carry notably higher starting price tags and a premium for all-wheel drive.
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