2013 Cadillac ATS Challenges Status Quo in Super Bowl Spot

Cadillac decided to advertise its new challenger to the BMW 3 Series at the Super Bowl this year, even though the ATS won’t go on sale until this summer.

The 30-second spot touts the compact luxury sedan’s track performance and how it was tuned to master the most challenging of racetracks, the Nürburgring test ring in Germany. Unlike most of the other ads we’ve seen so far, there’s no humor in the ATS ad; it’s just a straightforward pitch on the sport machine’s track credentials. Yawn.