Automakers Battle for Website Satisfaction

In an increasingly internet-dominated world, automakers must master the world wide web if they want to succeed. And what better gauge of success is there than customer satisfaction?

The company ForSee Results has created the first automotive Website Satisfaction Index to gauge how customers feel about their online car-shopping experience. They found the industry average to be 78 out of 100, with Honda nabbing the top spot with a score of 80. To give you some idea of the work automakers need to do on their websites, Amazon.com scores a consumer satisfaction rating of 88.

Following Honda, Chrysler and Ford tied with a rating of 79, Chevy and Toyota scored 77, and Nissan finished in last place among top-selling automakers with a score of 76.

A few common reasons for website dissatisfaction as cited by customer surveys included the following: Too many clicks to get to desired information, no individual pages for each car model, and not explaining why this automaker’s brand is superior to others.

Sure, all these reasons might hold some water, but we’re pretty sure the real reason for customer dissatisfaction with these sites is their glaring lack of an informative car blog.

Honda Rated Best on Web (Detroit Free Press)