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Bentley Names Its First SUV Bentayga

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Further proving that all the good geographical names have been taken for automotive nomenclature, luxury automaker Bentley has formally announced the name of its upcoming first-ever SUV at the 2015 North American International Auto Show in Detroit. It will be known as the Bentley Bentayga (pronounced “ben-TAY-gah”), named after a rugged peak in the subtropical Canary Islands. No specific details are yet known about the Bentayga, except that Bentley is confident it will be not only a highly luxurious vehicle, but also a highly capable one.

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“Bentayga is a name that reflects what we know our SUV will do better than any other car in the world — combine the best automotive luxury with outstanding performance to take the Bentley experience to new environments,” said Bentley chairman and CEO Wolfgang Durheimer in a statement. The announcement follows what has been an ongoing development of the Bentley EXP 9 F concept SUV that the brand unveiled at the 2012 Geneva International Motor Show, which reportedly did not test well with prospective buyers. The company also announced that the production Bentayga will be unveiled sometime later this year.

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Detroit Bureau Chief

<p><span style="font-weight: 400;">I handle new car reviews, news, events, auto shows, and contribute to special projects and multicar comparisons while representing our team in the heart of the U.S. auto industry. I’ve been a part of the industry my whole life, growing up in an automotive family, spending the past 30 years working for Bosch and Nissan, and serving as an industry analyst for years before coming to Cars.com in 2012. I’m a graduate of the University of Michigan (Go Blue!), have an MBA from Wayne State University in Detroit with a focus on international business strategy, and I’m a member of both the <a href="https://www.automotivepressassociation.net/">Automotive Press</a> and the <a href="https://mamaonline.org/Home">Midwest Automotive Media</a> associations. My personal fun car is a pristine 2002 Ford Thunderbird, which I love because it is </span><i><span style="font-weight: 400;">not </span></i><span style="font-weight: 400;">an SUV, has zero touchscreens, and nothing dings at you all the time. My pronouns are he/him, but my adjectives are fat/sassy.</span></p>

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