Chrysler May Ditch Dodge Viper

Chrysler’s recent struggles are no secret. The company is looking for ways to stop the bleeding and start moving upward during a particularly difficult time for carmakers. Hence, the automaker’s latest move: an attempt to sell its iconic Dodge Viper brand, according to the Detroit News.

The Viper has always been an exotic luxury sports car, but it’s never done big business for Chrysler. According to the Detroit News, the company is looking to “refocus” on its “core business.”

The story speculates that the Viper could fetch up to $50 million as a hobby brand for a foreign automaker. That might not affect the larger car-buying population, but for dedicated Viper enthusiasts, it’s a grim portrait of the future.

Chrysler Looks to Sell Viper (Detroit News)