Dodge Knocks $15,000 Off 2015 SRT Viper

Here’s some math we can get behind. Want to get your hands on Dodge’s V-10 stick-shift SRT Viper? The price of entry just fell by a cool 15 large. Dodge slashed its SRT Viper by $15,000 for 2015, dropping the starting price to $86,990, including destination. Any existing 2014 Vipers in inventory will be discounted $15,000, too. Get shopping; there are 501 examples currently in Cars.com’s new car inventory.

Related: Stryker Green 2014 SRT Viper Is the Least Stealth Car Ever

Dodge points out that the Viper’s new starting price reflects pricing of the original 1992 Viper, which had a starting MSRP of $50,700 back then. That’s about $86,100 in 2014 dollars. Recall, too, that the ’92 Viper was Spartan even for its day. It lacked air conditioning, antilock brakes and glass windows.

The 2015 Viper has all of those features and comes in four trims: the SRT ($87,990, all prices include destination), a new GT ($96,990), the TA ($102,990) and GTS ($109,990). Sales begin in early 2015. SRT models get new accent stitching and Alcantara accents on the doors and instrument panel; the GT adds Nappa leather seats, a two-mode suspension, five stability-control modes and upgraded brakes. Dodge will also offer special editions of the TA and GTS.

Three of the four variants — the SRT, TA and GTS — existed last year, and starting prices ranged from $101,880 to $124,380. If you bought one of them, Dodge says it will give you a certificate for $15,000 off your next Viper.

Why the price reduction? Blame (or thank) sales. The Viper may have been a hare on the road, but it was a tortoise in the showroom. Sales amounted to just 591 cars in 2013, the current generation’s first full calendar year on the market. By mid-2014, the pace hadn’t picked up: The average 2014 Viper sat at dealers for 145 days in June 2014, way past the industry’s 64-day new-car average.

The price reduction could renew interest in the car. It accompanies a 5-horsepower increase from the Viper’s monster 8.4-liter V-10, which means the SRT Viper now makes 645 hp. If that seems a little less exciting now that Dodge’s Challenger Hellcat makes a ludicrous 707 hp, remember that the Viper is more than 1,000 pounds lighter.

Standard features will remain the same for the 2015 Viper.

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