Ram Trucks is celebrating the 10th anniversary of its Lone Star special-edition package by offering a unique version of the Texas-only look.
"The Ram 1500 Lone Star was the first pickup truck designed by Texans and built specifically for Texans," said Fred Diaz, Ram's president and CEO and a San Antonio native. "Native Texans are very proud to be from the Lone Star State. For the last 10 years, this truck has given us the authentic opportunity to proudly connect Ram with Texas' very proud state motto. It's by far our best-selling Ram truck in Texas."
The Ram 1500 Lone Star makes up between 30 and 40 percent of all half-ton Rams sold in Texas, or about 8,000 of these specific trucks per year, according to Chrysler. The model comes as a four-door crew cab with the 5.7-liter Hemi and with a host of other top-line convenience features. The package can be ordered in four- and two-wheel-drive configurations.
The 2012 Ram 1500 Lone Star will get bigger and unique badging both inside and out, with embroidered floormats with logos as well. Pricing for the 10th anniversary package will start at $36,440 (excluding destination), and the truck goes on sale early this summer.