In the torrent of details on the redesigned 2020 Ford Explorer, Ford tipped its hand on pricing: The redesigned SUV will start at $400 more than the outgoing model, the automaker said ahead of the 2019 North American International Auto Show in Detroit. That means the 2020 Explorer will start at $32,765, likely a tad north of its competitive class.
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The difference relates to MSRP only, Ford confirmed to Cars.com. Presuming the destination fee stays in the neighborhood of the current Explorer ($1,095), the redesign should start around $34,000 once it hits dealers in the summer, including what Ford calls “a dozen new standard features.”
How does that compare? For the 2019 model year, rivals like the Honda Pilot, Toyota Highlander and Nissan Pathfinder all start in the low $32,000 range; the Chevrolet Traverse starts around $31,000. Barring significant price increases for such rivals come the 2020 model year, it’s likely the Explorer will start just above many key competitors.
Ford didn’t reveal any other pricing details, so it’s unclear where the Explorer tops out, especially with new Hybrid and performance-oriented ST variants. The 2020 Explorer’s trim levels are the standard, XLT, Limited, Hybrid, Limited Hybrid, ST and Platinum. Beyond the starting figure, full pricing is still to be determined because Ford hasn’t finalized it yet, spokesman Jiyan Cadiz told Cars.com.
Go to town on factory options, and you could approach $60,000 for the outgoing Explorer’s top Platinum trim. How will its 2020 successor stack up? Stay tuned: Ford will reveal pricing sometime before the Explorer’s summer on-sale date.
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