Toyota Discounting 2007 Prius
The automakers must really want to keep us on our toes, on the morning of the 2007 New York auto Show, Toyota announced it will be offering up to $2,000 discounts on 2007 Toyota Prius option packages. Instead of lowering or discounting the car’s base price, Toyota went this route, we assume to retain resale value and to upsell more loaded models.
The discounts range from $600 to $2,000 and the packages include options like stability control, backup cameras, upgraded audio systems and the Prius Touring Edition trim level. The program started yesterday,but Toyota didn’t mention how long they would stay in effect; we’d guess these discounts might be permanent through the 2007 model’s remaining lifecycle.
