Volvo Offers Stimulating Incentive

Through March 2, Volvo will offer a stimulating $1,553 cash back on any 2009 Volvo. This will come on top of the Loyalty incentive, in which you can trade in an old Volvo in exchange for guaranteed cash back on certain models, no matter how ancient your trade-in.

In other words, what we have here is a nice discount offer couched in the terminology of the moment, but you have to give Volvo credit for recognizing the marketing possibilities before any other automaker.