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Fairway Ford, Inc.

(275 reviews)
Visit Fairway Ford, Inc.
Sales hours: 9:00am to 7:00pm
Service hours: 7:30am to 6:00pm
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Sales Service
Monday 9:00am–7:00pm 7:30am–6:00pm
Tuesday 9:00am–7:00pm 7:30am–6:00pm
Wednesday 9:00am–7:00pm 7:30am–6:00pm
Thursday 9:00am–7:00pm 7:30am–6:00pm
Friday 9:00am–7:00pm 7:30am–6:00pm
Saturday 9:00am–6:00pm 8:00am–2:00pm
Sunday Closed Closed
New (864) 990-1533 (864) 990-1533
Used (864) 999-3249 (864) 999-3249
Service (864) 214-3510 (864) 214-3510

Inventory

See all 1047 vehicles from this dealership.

Incentives

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About our dealership

This seller has been on Cars.com since April 2023.
Fairway Ford Lincoln Subaru is proud to be the #1 automotive group in Upstate South Carolina. Family-owned and locally operated since 1967, our goal is to earn your business and keep it for years to come. We offer a full range of services including new and pre-owned sales, leasing, financing, service, parts, and auto body collision repair. As a third-generation business, we’re committed to treating every customer with honesty, respect, and care. At Fairway, it’s not just our name, it’s how we do business. We live by the Golden Rule and strive to create lasting relationships with our customers and their families. Come see for yourself!
Third-generation family business on the Motor Mile in Greenville "Where Customers Send Their Friends"

Service center

Phone number (864) 214-3510

Service hours

Monday
7:30am–6:00pm
Tuesday
7:30am–6:00pm
Wednesday
7:30am–6:00pm
Thursday
7:30am–6:00pm
Friday
7:30am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Reviews

(275 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Fairway Ford, Inc. from DealerRater.

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We had a fantastic experience with Fairway Ford. My wife found a listing for a full size Bronco in the exact color and performance package she was looking for in their inventory. We reached out through their website and we were promptly contacted by their sales staff, specifically Christine. They were perfectly accommodating considering both my wife and I were busy throughout the day and not in the same location to be able to discuss options together easily. Somehow Christine and Fairway Ford still made the process seamless and effortless. Christine took a video tour of the vehicle for us and checked for obvious issues, smells, etc. since we were not on site to view the vehicle personally. All in all we spent about 15 minutes of communication and filling out paperwork on our own off-site that Christine provided for us. She scheduled a time after our working hours to come to Greenville and finalize the purchase of the vehicle. We came the same day immediately after leaving our workplaces, arrived to our tentative waiting for us along with Christine. Took a test drive, returned to Fairway, signed the final paperwork, went over additional coverage options, and left with our new vehicle in time to drive back before rush hour traffic shutdown 85. As things sometimes slip through the cracks or were unavoidable coincidences, we noticed an issue with the spare key and rear defrost window the next morning. We reached out to Christine and she immediately tackled the issue, showed care for our concern, and we were scheduled within the week for it to be taken care of. Because I strongly believe in credit being deserved where it is due, this review covers every aspect of our experience with Fairway Ford through this process and its individual department’s contributions. Upon arrival at the service center on a busy Friday morning I was immediately welcomed, Sales and Service were in obvious communication to ensure a smooth visit yet again, which was a breath of fresh air since often times separate departments within the same company have no communication and can feels like a completely different organization. Service Advisor Gordon quickly checked our vehicle in and satisfied any other questions I had. I did not know how long it might take for their technicians to diagnose the rear defroster issue and I am familiar with the key fob diagnostics and programming taking a while (of no fault of theirs) due to mandatory lockouts by the antitheft system to aid in preventing someone from stealing your vehicle, so I took an Uber to Woodruff Road (we don’t live in Greenville) to look around and do some shopping. Again to my surprise, Service Advisor Gordon called me about an hour or two later to inform me our vehicle was ready. Fairway Ford actually provided a shuttle back to the dealership from my location which just kept adding cherries on top. All of our issues were addressed and back home I went. This experience spoiled us to now expect every purchase to be this pleasurable, efficient, and easy. Fairway Ford is the true full service experience done right. Thank you Christine, thank you Gordon, and thank you Fairway Ford for my wife’s new vehicle and the pleasurable experience! We will be coming back for more.

We had a fantastic experience with Fairway Ford. My wife found a listing for a full size Bronco in the exact color and performance package she was looking for in their inventory. We reached out through their website and we were promptly contacted by their sales staff, specifically Christine. They were perfectly accommodating considering both my wife and I were busy throughout the day and not in the same location to be able to discuss options together easily. Somehow Christine and Fairway Ford still made the process seamless and effortless. Christine took a video tour of the vehicle for us and checked for obvious issues, smells, etc. since we were not on site to view the vehicle personally. All in all we spent about 15 minutes of communication and filling out paperwork on our own off-site that Christine provided for us. She scheduled a time after our working hours to come to Greenville and finalize the purchase of the vehicle. We came the same day immediately after leaving our workplaces, arrived to our tentative waiting for us along with Christine. Took a test drive, returned to Fairway, signed the final paperwork, went over additional coverage options, and left with our new vehicle in time to drive back before rush hour traffic shutdown 85. As things sometimes slip through the cracks or were unavoidable coincidences, we noticed an issue with the spare key and rear defrost window the next morning. We reached out to Christine and she immediately tackled the issue, showed care for our concern, and we were scheduled within the week for it to be taken care of. Because I strongly believe in credit being deserved where it is due, this review covers every aspect of our experience with Fairway Ford through this process and its individual department’s contributions. Upon arrival at the service center on a busy Friday morning I was immediately welcomed, Sales and Service were in obvious communication to ensure a smooth visit yet again, which was a breath of fresh air since often times separate departments within the same company have no communication and can feels like a completely different organization. Service Advisor Gordon quickly checked our vehicle in and satisfied any other questions I had. I did not know how long it might take for their technicians to diagnose the rear defroster issue and I am familiar with the key fob diagnostics and programming taking a while (of no fault of theirs) due to mandatory lockouts by the antitheft system to aid in preventing someone from stealing your vehicle, so I took an Uber to Woodruff Road (we don’t live in Greenville) to look around and do some shopping. Again to my surprise, Service Advisor Gordon called me about an hour or two later to inform me our vehicle was ready. Fairway Ford actually provided a shuttle back to the dealership from my location which just kept adding cherries on top. All of our issues were addressed and back home I went. This experience spoiled us to now expect every purchase to be this pleasurable, efficient, and easy. Fairway Ford is the true full service experience done right. Thank you Christine, thank you Gordon, and thank you Fairway Ford for my wife’s new vehicle and the pleasurable experience! We will be coming back for more.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

It’s wonderful the full-size Bronco met your expectations and that the video tour and flexible scheduling made the purchase effortless. We’re pleased to have resolved the key and rear defrost concerns quickly and provide convenient service pickup and drop-off. Thank you for sharing your experience, and we look forward to serving you again.

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We had a fantastic experience with Fairway Ford. My wife found a listing for a full size Bronco in the exact color and performance package she was looking for in their inventory. We reached out through their website and we were promptly contacted by their sales staff, specifically Christine. They were perfectly accommodating considering both my wife and I were busy throughout the day and not in the same location to be able to discuss options together easily. Somehow Christine and Fairway Ford still made the process seamless and effortless. Christine took a video tour of the vehicle for us and checked for obvious issues, smells, etc. since we were not on site to view the vehicle personally. All in all we spent about 15 minutes of communication and filling out paperwork on our own off-site that Christine provided for us. She scheduled a time after our working hours to come to Greenville and finalize the purchase of the vehicle. We came the same day immediately after leaving our workplaces, arrived to our tentative waiting for us along with Christine. Took a test drive, returned to Fairway, signed the final paperwork, went over additional coverage options, and left with our new vehicle in time to drive back before rush hour traffic shutdown 85. As things sometimes slip through the cracks or were unavoidable coincidences, we noticed an issue with the spare key and rear defrost window the next morning. We reached out to Christine and she immediately tackled the issue, showed care for our concern, and we were scheduled within the week for it to be taken care of. Because I strongly believe in credit being deserved where it is due, this review covers every aspect of our experience with Fairway Ford through this process and its individual department’s contributions. Upon arrival at the service center on a busy Friday morning I was immediately welcomed, Sales and Service were in obvious communication to ensure a smooth visit yet again, which was a breath of fresh air since often times separate departments within the same company have no communication and can feels like a completely different organization. Service Advisor Gordon quickly checked our vehicle in and satisfied any other questions I had. I did not know how long it might take for their technicians to diagnose the rear defroster issue and I am familiar with the key fob diagnostics and programming taking a while (of no fault of theirs) due to mandatory lockouts by the antitheft system to aid in preventing someone from stealing your vehicle, so I took an Uber to Woodruff Road (we don’t live in Greenville) to look around and do some shopping. Again to my surprise, Service Advisor Gordon called me about an hour or two later to inform me our vehicle was ready. Fairway Ford actually provided a shuttle back to the dealership from my location which just kept adding cherries on top. All of our issues were addressed and back home I went. This experience spoiled us to now expect every purchase to be this pleasurable, efficient, and easy. Fairway Ford is the true full service experience done right. Thank you Christine, thank you Gordon, and thank you Fairway Ford for my wife’s new vehicle and the pleasurable experience! We will be coming back for more.

We had a fantastic experience with Fairway Ford. My wife found a listing for a full size Bronco in the exact color and performance package she was looking for in their inventory. We reached out through their website and we were promptly contacted by their sales staff, specifically Christine. They were perfectly accommodating considering both my wife and I were busy throughout the day and not in the same location to be able to discuss options together easily. Somehow Christine and Fairway Ford still made the process seamless and effortless. Christine took a video tour of the vehicle for us and checked for obvious issues, smells, etc. since we were not on site to view the vehicle personally. All in all we spent about 15 minutes of communication and filling out paperwork on our own off-site that Christine provided for us. She scheduled a time after our working hours to come to Greenville and finalize the purchase of the vehicle. We came the same day immediately after leaving our workplaces, arrived to our tentative waiting for us along with Christine. Took a test drive, returned to Fairway, signed the final paperwork, went over additional coverage options, and left with our new vehicle in time to drive back before rush hour traffic shutdown 85. As things sometimes slip through the cracks or were unavoidable coincidences, we noticed an issue with the spare key and rear defrost window the next morning. We reached out to Christine and she immediately tackled the issue, showed care for our concern, and we were scheduled within the week for it to be taken care of. Because I strongly believe in credit being deserved where it is due, this review covers every aspect of our experience with Fairway Ford through this process and its individual department’s contributions. Upon arrival at the service center on a busy Friday morning I was immediately welcomed, Sales and Service were in obvious communication to ensure a smooth visit yet again, which was a breath of fresh air since often times separate departments within the same company have no communication and can feels like a completely different organization. Service Advisor Gordon quickly checked our vehicle in and satisfied any other questions I had. I did not know how long it might take for their technicians to diagnose the rear defroster issue and I am familiar with the key fob diagnostics and programming taking a while (of no fault of theirs) due to mandatory lockouts by the antitheft system to aid in preventing someone from stealing your vehicle, so I took an Uber to Woodruff Road (we don’t live in Greenville) to look around and do some shopping. Again to my surprise, Service Advisor Gordon called me about an hour or two later to inform me our vehicle was ready. Fairway Ford actually provided a shuttle back to the dealership from my location which just kept adding cherries on top. All of our issues were addressed and back home I went. This experience spoiled us to now expect every purchase to be this pleasurable, efficient, and easy. Fairway Ford is the true full service experience done right. Thank you Christine, thank you Gordon, and thank you Fairway Ford for my wife’s new vehicle and the pleasurable experience! We will be coming back for more.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

It’s wonderful to hear you found the exact Ford Bronco you wanted and that our staff made the remote purchase straightforward. We’re pleased the sales and service teams worked together to resolve the spare key and defrost concerns quickly and get you back on the road. Congratulations on your new Bronco and thank you for sharing your experience!

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Luke G was friendly and knowledgeable about the selling and buying process. He was very sweet and even went to buy me a little birthday cake when he gassed our new to us car. I would send anyone to Fairway to purchase a new or used vehicle. Everyone we were in contact with had a friendly attitude at both the Ford and Subaru dealerships.Last but not least, our family is very pleased with our transactions, selling our old vehicle and buying our newer vehicle was the best experience we have ever had at a dealership. Our new car is very reliable and in excellent condition.

Luke G was friendly and knowledgeable about the selling and buying process. He was very sweet and even went to buy me a little birthday cake when he gassed our new to us car. I would send anyone to Fairway to purchase a new or used vehicle. Everyone we were in contact with had a friendly attitude at both the Ford and Subaru dealerships.Last but not least, our family is very pleased with our transactions, selling our old vehicle and buying our newer vehicle was the best experience we have ever had at a dealership. Our new car is very reliable and in excellent condition.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your positive experience selling your old vehicle and purchasing a used Nissan. We’re delighted our team provided friendly guidance throughout and even helped arrange a birthday cake celebration when you picked up the car. It’s wonderful to know your Nissan remains reliable and you would recommend us to others.

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My “getting older” MKX has been serviced at Fairway since its purchase. Service has always been great. The staff are considerate and keep you up to date on what is happening.

My “getting older” MKX has been serviced at Fairway since its purchase. Service has always been great. The staff are considerate and keep you up to date on what is happening.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

It’s wonderful to hear that our team’s considerate approach and timely updates have kept your Lincoln MKX running smoothly over the years. We appreciate your trust in our service and look forward to assisting you with future maintenance.

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This review is not a reflection of our salesperson. Luke was excellent. He was attentive, knowledgeable, and clearly committed to great customer service. When we were browsing the lot, he even made the effort to quickly catch up with us, which we really appreciated. The overall dealership experience, however, needs improvement. On the day of pickup, several employees were sitting on their phones, and no one acknowledged or offered assistance. I stood in the middle of the showroom for about 20 minutes waiting for Luke. While I understood his delay since he communicated about traffic, being completely ignored for that long was disappointing, especially on a busy Saturday. The buying process itself was quick and efficient, taking less than an hour to finalize. But the lack of attentiveness from the rest of the staff stood out. When I asked if anyone had seen Luke, there was confusion, which added to the impression of disorganization. Luke made the experience worthwhile, but the dealership as a whole could improve its customer engagement.

This review is not a reflection of our salesperson. Luke was excellent. He was attentive, knowledgeable, and clearly committed to great customer service. When we were browsing the lot, he even made the effort to quickly catch up with us, which we really appreciated. The overall dealership experience, however, needs improvement. On the day of pickup, several employees were sitting on their phones, and no one acknowledged or offered assistance. I stood in the middle of the showroom for about 20 minutes waiting for Luke. While I understood his delay since he communicated about traffic, being completely ignored for that long was disappointing, especially on a busy Saturday. The buying process itself was quick and efficient, taking less than an hour to finalize. But the lack of attentiveness from the rest of the staff stood out. When I asked if anyone had seen Luke, there was confusion, which added to the impression of disorganization. Luke made the experience worthwhile, but the dealership as a whole could improve its customer engagement.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Show full review

I went to buy a used vehicle, and it was the most painful process they could possibly make it. It took an hour and a half just to get paper work started for the vehicle, then they tried to sell me a warranty that would have doubled the price of the vehicle. Went and got a check from my bank, and when I came back to drop it off, they acted like they had no clue who I was. On top of that, my vehicle had not been serviced since it had been there, so I waited 3 days for it to be ready. The day after I bought the car, I got a call from someone who told me I needed to come sign the check. This wouldn't be a huge deal, but I had asked when I dropped the check off if I needed to sign it, and I was told no. I went to the dealership the day after they called me, under the impression my car would be ready for me (I had talked to my salesman and he said it was). I got to the dealership, and not only was the car not ready, but they had locked my check up, and couldn't unlock the safe, so I had drove to the dealership for nothing. The only positives is that they made it right by filling up my tank for driving up there again, and they delivered my car and the check for me to sign as I work full time and wouldn't have had the time to get my car until the next week. My salesman was nice and helpful, but with all these issues and clear communication issues, I honestly wouldn't come here again.

I went to buy a used vehicle, and it was the most painful process they could possibly make it. It took an hour and a half just to get paper work started for the vehicle, then they tried to sell me a warranty that would have doubled the price of the vehicle. Went and got a check from my bank, and when I came back to drop it off, they acted like they had no clue who I was. On top of that, my vehicle had not been serviced since it had been there, so I waited 3 days for it to be ready. The day after I bought the car, I got a call from someone who told me I needed to come sign the check. This wouldn't be a huge deal, but I had asked when I dropped the check off if I needed to sign it, and I was told no. I went to the dealership the day after they called me, under the impression my car would be ready for me (I had talked to my salesman and he said it was). I got to the dealership, and not only was the car not ready, but they had locked my check up, and couldn't unlock the safe, so I had drove to the dealership for nothing. The only positives is that they made it right by filling up my tank for driving up there again, and they delivered my car and the check for me to sign as I work full time and wouldn't have had the time to get my car until the next week. My salesman was nice and helpful, but with all these issues and clear communication issues, I honestly wouldn't come here again.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
2.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
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Everyone we met was kind and fair. Our Sales Associate, Luke, did a great job!

Everyone we met was kind and fair. Our Sales Associate, Luke, did a great job!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

It’s fantastic that everyone treated you kindly and fairly when you picked up your Honda Ridgeline. We’re happy to have made the process so smooth. Enjoy your Ridgeline, and feel free to reach out if you have any questions.

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I had an amazing experience at Fairway Ford, and I have to give a huge shoutout to Mr. Rick! I originally found the Bronco I wanted on their website and reached out by text. The communication was smooth from the very beginning—everything was handled through messaging, which made the process so easy and stress-free. I told them I wanted to test drive it, and when I say that drive was smooth… I was already impressed. When I arrived the next day, I was paired with Mr. Rick—and honestly, that was the best decision they could’ve made. Yes, this is his job, but what he gave me went far beyond customer service. The experience felt personal. He’s not just a great salesman—he’s an incredible person with an inspiring story. There was absolutely no pressure at any point. Mr. Rick gave me space when I needed to make a phone call and think things through. That meant a lot. Everything was done on my terms, and I truly felt respected throughout the entire process. What really stood out to me was his attention to detail. Before I even noticed anything, Mr. Rick caught an issue with the Ford Bronco I was purchasing. He immediately brought it to his manager and made sure it was fixed before I finalized everything. That level of care says everything. From start to finish, the entire team made this a smooth, no-pressure, top-notch experience. I’ll definitely be back when it’s time for my next vehicle. If you’re going to Fairway Ford—ask for Mr. Rick. Trust me.

I had an amazing experience at Fairway Ford, and I have to give a huge shoutout to Mr. Rick! I originally found the Bronco I wanted on their website and reached out by text. The communication was smooth from the very beginning—everything was handled through messaging, which made the process so easy and stress-free. I told them I wanted to test drive it, and when I say that drive was smooth… I was already impressed. When I arrived the next day, I was paired with Mr. Rick—and honestly, that was the best decision they could’ve made. Yes, this is his job, but what he gave me went far beyond customer service. The experience felt personal. He’s not just a great salesman—he’s an incredible person with an inspiring story. There was absolutely no pressure at any point. Mr. Rick gave me space when I needed to make a phone call and think things through. That meant a lot. Everything was done on my terms, and I truly felt respected throughout the entire process. What really stood out to me was his attention to detail. Before I even noticed anything, Mr. Rick caught an issue with the Ford Bronco I was purchasing. He immediately brought it to his manager and made sure it was fixed before I finalized everything. That level of care says everything. From start to finish, the entire team made this a smooth, no-pressure, top-notch experience. I’ll definitely be back when it’s time for my next vehicle. If you’re going to Fairway Ford—ask for Mr. Rick. Trust me.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing how our messaging and test drive process made your experience seamless. We’re glad our team’s careful attention to detail ensured your new Ford Bronco was ready without any hassle. We look forward to helping you again when it’s time for your next vehicle.

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I was very pleased with my salesperson, Wes Barnes. He was a great communicator and never pushy. Good inventory. Levi, the finance man, was also very sharp and helpful.

I was very pleased with my salesperson, Wes Barnes. He was a great communicator and never pushy. Good inventory. Levi, the finance man, was also very sharp and helpful.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We’re thrilled you enjoyed a pressure-free experience with our sales staff and found our inventory to your liking. Thank you for acknowledging the efforts of our sales and finance teams.

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Had a really great experience with Diego! I would buy again and again from him!

Had a really great experience with Diego! I would buy again and again from him!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

It’s fantastic to hear you’d choose us again for your next purchase. Thank you for sharing your feedback, and we look forward to working with you in the future.

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