Rhinelander Auto Group

(892 reviews)
1935 N. STEVENS STREET, RHINELANDER, WI 54501
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

Inventory

See all 316 vehicles from this dealership.

Incentives

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

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Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed
See all service & repair info

Meet our employees

Tarsie Goes headshot
Tarsie Goes
Marketing
(0 reviews)
Tim Nordby headshot
Tim Nordby
GSM
(0 reviews)

Reviews

(892 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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Friendly, honest sales team made the purchasing process

March 2, 2026
By Brad K on DealerRater

Friendly, honest sales team made the purchasing process quick and stress-free. Never felt pressured and got a great deal on my 4Runner!

Friendly, honest sales team made the purchasing process

March 2, 2026
By Brad K on DealerRater

Friendly, honest sales team made the purchasing process quick and stress-free. Never felt pressured and got a great deal on my 4Runner!

Rating breakdown (out of 5):
  • Customer service —
  • Buying process —
  • Quality of repair —
  • Overall facilities —
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
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Rylander GMC group Weatherford oil change or for any

March 1, 2026
By Lawrence Jankowski from Saint Germain,Wi

Rylander GMC group Weatherford oil change or for any repairs is always been fantastic and helpful! Thank you for being there for all of our needs

Rylander GMC group Weatherford oil change or for any

March 1, 2026
By Lawrence Jankowski from Saint Germain,Wi

Rylander GMC group Weatherford oil change or for any repairs is always been fantastic and helpful! Thank you for being there for all of our needs

Rating breakdown (out of 5):
  • Customer service —
  • Buying process —
  • Quality of repair —
  • Overall facilities —
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Outstanding service.

March 1, 2026
By Hpiotrow on DealerRater

Outstanding service. Knowledge technicians and everything automated with text updates and videos. Informed of opportunities but no upselling pressure on repairing additional items. Been utilizing this store for years and they mention continuity of managers which illustrates a great place to work and the customer service reflects in the people and the service. WOW.

Outstanding service.

March 1, 2026
By Hpiotrow on DealerRater

Outstanding service. Knowledge technicians and everything automated with text updates and videos. Informed of opportunities but no upselling pressure on repairing additional items. Been utilizing this store for years and they mention continuity of managers which illustrates a great place to work and the customer service reflects in the people and the service. WOW.

Rating breakdown (out of 5):
  • Customer service —
  • Buying process —
  • Quality of repair —
  • Overall facilities —
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
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Lance was a excellent sales person.

February 28, 2026
By Shawn from Mattoon, WI

Lance was a excellent sales person. Very knowledgeable and friendly. He got my daughter a great deal on a trade in and she was quite happy. Thanks.

Lance was a excellent sales person.

February 28, 2026
By Shawn from Mattoon, WI

Lance was a excellent sales person. Very knowledgeable and friendly. He got my daughter a great deal on a trade in and she was quite happy. Thanks.

Rating breakdown (out of 5):
  • Customer service —
  • Buying process —
  • Quality of repair —
  • Overall facilities —
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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February 28, 2026 Kaden Huber was an excellent sales

February 28, 2026
By Gonzo Casas from Crandon Wi.

February 28, 2026 Kaden Huber was an excellent sales person. Very knowledgeable and friendly. It was a pleasure doing business with him I would highly recommend Rhinelander GMC Thanks. Gonzo Casas

February 28, 2026 Kaden Huber was an excellent sales

February 28, 2026
By Gonzo Casas from Crandon Wi.

February 28, 2026 Kaden Huber was an excellent sales person. Very knowledgeable and friendly. It was a pleasure doing business with him I would highly recommend Rhinelander GMC Thanks. Gonzo Casas

Rating breakdown (out of 5):
  • Customer service —
  • Buying process —
  • Quality of repair —
  • Overall facilities —
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Great experience!

February 28, 2026
By Tom Hamel from WI

Great experience! Nick and Kyle were great to us! Highly recommend going here to buy your next car or truck.

Great experience!

February 28, 2026
By Tom Hamel from WI

Great experience! Nick and Kyle were great to us! Highly recommend going here to buy your next car or truck.

Rating breakdown (out of 5):
  • Customer service —
  • Buying process —
  • Quality of repair —
  • Overall facilities —
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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I had a few issues upon delivery that Rhinelander GM made

February 28, 2026
By Jason Morley from Eagle River, WI

I had a few issues upon delivery that Rhinelander GM made right immediately! The lady in the office was so kind and great at her job! Hooked me up with a loaner vehicle along with working around my crazy schedule! The tect that did the vinyl work did an amazing job! Thank you for delivering an amazing truck! Keep up the great work!

I had a few issues upon delivery that Rhinelander GM made

February 28, 2026
By Jason Morley from Eagle River, WI

I had a few issues upon delivery that Rhinelander GM made right immediately! The lady in the office was so kind and great at her job! Hooked me up with a loaner vehicle along with working around my crazy schedule! The tect that did the vinyl work did an amazing job! Thank you for delivering an amazing truck! Keep up the great work!

Rating breakdown (out of 5):
  • Customer service —
  • Buying process —
  • Quality of repair —
  • Overall facilities —
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Scott and the whole team was amazing to work with, helped

February 27, 2026
By Katie from Laona, WI

Scott and the whole team was amazing to work with, helped me find a car in my budget. The whole process was quick and easy!

Scott and the whole team was amazing to work with, helped

February 27, 2026
By Katie from Laona, WI

Scott and the whole team was amazing to work with, helped me find a car in my budget. The whole process was quick and easy!

Rating breakdown (out of 5):
  • Customer service —
  • Buying process —
  • Quality of repair —
  • Overall facilities —
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
Worked with:
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I really enjoy going to get my vehicle serviced by the

February 27, 2026
By Sylvester Gray from Rhinelander Wi.

I really enjoy going to get my vehicle serviced by the guys at Rhinelander GM. Great work guys my next purchase will be here and there only.

I really enjoy going to get my vehicle serviced by the

February 27, 2026
By Sylvester Gray from Rhinelander Wi.

I really enjoy going to get my vehicle serviced by the guys at Rhinelander GM. Great work guys my next purchase will be here and there only.

Rating breakdown (out of 5):
  • Customer service —
  • Buying process —
  • Quality of repair —
  • Overall facilities —
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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RHINELANDER GM IS ABSOLUTELY AMAZING!

February 26, 2026
By Kim from Phillips, WI

RHINELANDER GM IS ABSOLUTELY AMAZING!!! THEY'RE ALWAYS ABLE TO DIAGNOSE, REPAIR/FIX & GET MY VEHICLE BACK TO ME ASAP WHICH I TRULY APPRECIATE!!! THEY ARE EXTREMELY KNOWLEDGEABLE & ALWAYS SO COURTEOUS & FRIENDLY!!! I ALSO WANT TO GIVE A QUICK SHOUT OUT TO "DAN THE SHUTTLE MAN" TOO!!! HE'S ALWAYS SO COURTEOUS & FRIENDLY TOO & READY & WILLING TO TAKE YOU WHEREVER YOU NEED/WANT TO GO & MAKES THE SHUTTLE SERVICE TRULY ENJOYABLE!!! THANK YOU AGAIN RHINELANDER GM!!! STAY AMAZING!!!

RHINELANDER GM IS ABSOLUTELY AMAZING!

February 26, 2026
By Kim from Phillips, WI

RHINELANDER GM IS ABSOLUTELY AMAZING!!! THEY'RE ALWAYS ABLE TO DIAGNOSE, REPAIR/FIX & GET MY VEHICLE BACK TO ME ASAP WHICH I TRULY APPRECIATE!!! THEY ARE EXTREMELY KNOWLEDGEABLE & ALWAYS SO COURTEOUS & FRIENDLY!!! I ALSO WANT TO GIVE A QUICK SHOUT OUT TO "DAN THE SHUTTLE MAN" TOO!!! HE'S ALWAYS SO COURTEOUS & FRIENDLY TOO & READY & WILLING TO TAKE YOU WHEREVER YOU NEED/WANT TO GO & MAKES THE SHUTTLE SERVICE TRULY ENJOYABLE!!! THANK YOU AGAIN RHINELANDER GM!!! STAY AMAZING!!!

Rating breakdown (out of 5):
  • Customer service —
  • Buying process —
  • Quality of repair —
  • Overall facilities —
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Thank you! We’re proud to provide knowledgeable, friendly service, and we’re so glad it shows. Dan will definitely appreciate the recognition for making the shuttle experience enjoyable. We’re grateful for your trust in Rhinelander GM!

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