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Rhinelander Auto Group

(931 reviews)
Visit Rhinelander Auto Group
Sales hours: 8:00am to 7:00pm
Service hours: 7:00am to 6:00pm
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Sales Service
Monday 8:00am–7:00pm 7:00am–6:00pm
Tuesday 8:00am–7:00pm 7:00am–6:00pm
Wednesday 8:00am–7:00pm 7:00am–6:00pm
Thursday 8:00am–7:00pm 7:00am–6:00pm
Friday 8:00am–7:00pm 7:00am–6:00pm
Saturday 8:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 state dealer award
View 3 awards
2026 state dealer award 2026 state dealer award
2026 consumer dealer award

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New (715) 804-4110 (715) 804-4110
Used (715) 804-4209 (715) 804-4209
Service (715) 804-4160 (715) 804-4160

Inventory

See all 321 vehicles from this dealership.

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About our dealership

This seller has been on Cars.com since January 2011.
I'm Dan Towne owner of Rhinelander Auto Group. In my 15+ years in this business I've heard one thing over and over again from customers. "The most unpleasant part of buying a new vehicle is negotiating!" At Rhinelander Auto Group we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle. With that in mind we do things differently here.

Rhinelander Auto Group proudly serves Northern Wisconsin with a full line of General Motors vehicles from GMC, Chevrolet and Cadillac. From brand new Cadillacs to used pickups for the farm, we've got you covered!
To be so effective that we are able to be helpful to others

Service center

Phone number (715) 804-4160

Service hours

Monday
7:00am–6:00pm
Tuesday
7:00am–6:00pm
Wednesday
7:00am–6:00pm
Thursday
7:00am–6:00pm
Friday
7:00am–6:00pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(931 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Rhinelander Auto Group from DealerRater.

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Great dealer to deal with.

Great dealer to deal with. Service department and staff very friendly and knowledgeable.. Always have had good service Thanks Mark Z

Great dealer to deal with.

Great dealer to deal with. Service department and staff very friendly and knowledgeable.. Always have had good service Thanks Mark Z

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
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I worked with Scott Brass he was so informative and was a

I worked with Scott Brass he was so informative and was a great help with all our questions on the vehicle. I've never bought a used car but was reassured your dealership stands by their vehicles and prices. I got a great deal ...

I worked with Scott Brass he was so informative and was a

I worked with Scott Brass he was so informative and was a great help with all our questions on the vehicle. I've never bought a used car but was reassured your dealership stands by their vehicles and prices. I got a great deal ...

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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The service was excellent!

The service was excellent!!! On time, informative, and a great personal connection with the service manager. The best we have experienced here and at any other dealership!

The service was excellent!

The service was excellent!!! On time, informative, and a great personal connection with the service manager. The best we have experienced here and at any other dealership!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

We are very happy to have provided you with such a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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The staff is very efficient and friendly.

The staff is very efficient and friendly. It only took a bit over a half hour to change the oil, full inspection and rotate the tires. Great job guys!

The staff is very efficient and friendly.

The staff is very efficient and friendly. It only took a bit over a half hour to change the oil, full inspection and rotate the tires. Great job guys!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Keith, we are very happy to have provided you with such a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

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People I deal with are very friendly and tell me what

People I deal with are very friendly and tell me what should be done and when. Always pleasant to work with.

People I deal with are very friendly and tell me what

People I deal with are very friendly and tell me what should be done and when. Always pleasant to work with.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
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Excellent visit.

Excellent visit. Had the parking brake serviced on my 2020 Chevy 2500 diesel. Also had dampener yoke replaced. Turns out that yoke was under warranty. Thanks to Joe for doing the research on that issue. Much appreciated. Very pleasant visit.

Excellent visit.

Excellent visit. Had the parking brake serviced on my 2020 Chevy 2500 diesel. Also had dampener yoke replaced. Turns out that yoke was under warranty. Thanks to Joe for doing the research on that issue. Much appreciated. Very pleasant visit.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you for the great review! We’re glad everything went smoothly with the parking brake service and yoke replacement. Joe will be happy to hear your kind words—we’re always glad when we can help our customers take advantage of warranty coverage.

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The service manager and technician was able to resolve

The service manager and technician was able to resolve the problems quickly and were very helpful explaining what was done. Thank-you for the courtesy transportation so I could get lunch. I'll be back.

The service manager and technician was able to resolve

The service manager and technician was able to resolve the problems quickly and were very helpful explaining what was done. Thank-you for the courtesy transportation so I could get lunch. I'll be back.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for the great review! We’re glad our service team could resolve the issue quickly and clearly explain the work that was done. We’re also happy the courtesy transportation made your visit more convenient.

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Very happy with all of the service and getting through

Very happy with all of the service and getting through all the paperwork and computer

Very happy with all of the service and getting through

Very happy with all of the service and getting through all the paperwork and computer

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We appreciate your feedback! Making the entire process smooth and easy is always our goal.

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Everyone made buying my first car a breeze!

Everyone made buying my first car a breeze! Professional and so helpful, I would definitely recommend getting a vehicle through them!

Everyone made buying my first car a breeze!

Everyone made buying my first car a breeze! Professional and so helpful, I would definitely recommend getting a vehicle through them!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Elly, we really appreciate your positive review! Feel free to reach out to us if you need anything. Have a wonderful day.

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By far the best car buying experience I’ve ever had in my

By far the best car buying experience I’ve ever had in my life. Sales staff are non-commission, so they’re incentivized to actually get you into the best vehicle for you. It makes no difference to them if it’s a $100,000 car or a $3,000 one. They have a non negotiation policy, and when you check their prices, they actually do price things more than reasonably. They’re extremely low pressure, and you don’t have to sit there for hours and hours. I actually was in and out in about 1.5hrs with a CPO purchase and financing done in house. Honestly, there’s a very good reason this is the highest rated dealer in the area with repeat customers traveling hours to buy from them again. Do yourself a favor and purchase here. Hats off to my sales rep Braiden and his finance manager as well. Friendly, not pushy; good guys.

By far the best car buying experience I’ve ever had in my

By far the best car buying experience I’ve ever had in my life. Sales staff are non-commission, so they’re incentivized to actually get you into the best vehicle for you. It makes no difference to them if it’s a $100,000 car or a $3,000 one. They have a non negotiation policy, and when you check their prices, they actually do price things more than reasonably. They’re extremely low pressure, and you don’t have to sit there for hours and hours. I actually was in and out in about 1.5hrs with a CPO purchase and financing done in house. Honestly, there’s a very good reason this is the highest rated dealer in the area with repeat customers traveling hours to buy from them again. Do yourself a favor and purchase here. Hats off to my sales rep Braiden and his finance manager as well. Friendly, not pushy; good guys.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for the incredible review! We’re honored to hear this was the best car-buying experience you’ve had. We’re glad Braiden and our finance team made the process quick, friendly, and pressure-free. We truly appreciate your support—enjoy your CPO vehicle!

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