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Van Bortel Ford

(1,100 reviews)
Visit Van Bortel Ford
Sales hours: 9:00am to 7:00pm
Service hours: 6:30am to 8:00pm
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Sales Service
Monday 9:00am–7:00pm 6:30am–8:00pm
Tuesday 9:00am–7:00pm 6:30am–8:00pm
Wednesday 9:00am–7:00pm 6:30am–8:00pm
Thursday 9:00am–7:00pm 6:30am–8:00pm
Friday 9:00am–6:00pm 6:30am–8:00pm
Saturday 9:00am–5:00pm 6:30am–8:00pm
Sunday Closed Closed
2020 consumer dealer award
View 1 awards
2020 consumer dealer award

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New (888) 205-2689 (888) 205-2689
Used (866) 334-5078 (866) 334-5078
Service (585) 670-6848 (585) 670-6848

Inventory

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About our dealership

This seller has been on Cars.com since September 2022.
Welcome to Van Bortel Ford! Located in East Rochester NY Van Bortel Ford is Rochester's #1 Ford Dealership and proud to be a 12-Time Winner of the Ford President's Award for providing extraordinary customer experiences. From the moment you walk into our showroom you'll know our commitment to Customer Service is second to none. We strive to make your experience with Van Bortel Ford a good one for the life of your vehicle. Whether you need to Purchase Finance or Service a New or Pre-Owned Ford you've come to the right place.

Service center

Phone number (585) 670-6848

Service hours

Monday
6:30am–8:00pm
Tuesday
6:30am–8:00pm
Wednesday
6:30am–8:00pm
Thursday
6:30am–8:00pm
Friday
6:30am–8:00pm
Saturday
6:30am–8:00pm
Sunday
Closed

Meet our employees

Reviews

(1,100 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Van Bortel Ford from DealerRater.

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Going back to a Ford after a 3 year lease with a

Going back to a Ford after a 3 year lease with a different brand was made very easy with Van Bortel Ford. The only issue was getting an inspection on a lease return from the 3rd party. There was a F150 on the lot with all the options we wanted. And the tech guy Yan broke down all the thing of ma jigs & gadgets so an older person understands. Thank you to the Kitty family for making us feel like we’re part of it.

Going back to a Ford after a 3 year lease with a

Going back to a Ford after a 3 year lease with a different brand was made very easy with Van Bortel Ford. The only issue was getting an inspection on a lease return from the 3rd party. There was a F150 on the lot with all the options we wanted. And the tech guy Yan broke down all the thing of ma jigs & gadgets so an older person understands. Thank you to the Kitty family for making us feel like we’re part of it.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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Fourth new vehicle I've ordered through this dealership,

Fourth new vehicle I've ordered through this dealership, and each time there was never any high pressure, hidden costs/fees, or misleading pricing. Sales staff is always friendly and very helpful. Communication from Claxton was timely. Get all my servicing done there. Highly recommend.

Fourth new vehicle I've ordered through this dealership,

Fourth new vehicle I've ordered through this dealership, and each time there was never any high pressure, hidden costs/fees, or misleading pricing. Sales staff is always friendly and very helpful. Communication from Claxton was timely. Get all my servicing done there. Highly recommend.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
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The best service department.

The best service department. Want a brake job on a Saturday with no appointment? Got it. Any brand. Faster and better than the actual dealers of the cars we own.

The best service department.

The best service department. Want a brake job on a Saturday with no appointment? Got it. Any brand. Faster and better than the actual dealers of the cars we own.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
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Great experience buying a car at this dealership.

Great experience buying a car at this dealership. Very friendly salespeople and quick service. Very satisfied customer. Thanks

Great experience buying a car at this dealership.

Great experience buying a car at this dealership. Very friendly salespeople and quick service. Very satisfied customer. Thanks

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
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I just took delivery of my new 2026 Ford Ranger, and once

I just took delivery of my new 2026 Ford Ranger, and once again, Kitty and her team proved why I refuse to shop anywhere else. I have bought every single car I have ever owned from Kitty Van Bortel, and the experience is always the same: honest, respectful, and completely transparent. ​There are no games and no pressure—just a fair price and a team that actually cares about their customers. From the simple ordering process to the thorough walkthrough of the new truck's technology, the level of service is unmatched. If you want to take the stress out of buying a vehicle, go see Kitty. There’s a reason I’ve been a loyal customer for life.

I just took delivery of my new 2026 Ford Ranger, and once

I just took delivery of my new 2026 Ford Ranger, and once again, Kitty and her team proved why I refuse to shop anywhere else. I have bought every single car I have ever owned from Kitty Van Bortel, and the experience is always the same: honest, respectful, and completely transparent. ​There are no games and no pressure—just a fair price and a team that actually cares about their customers. From the simple ordering process to the thorough walkthrough of the new truck's technology, the level of service is unmatched. If you want to take the stress out of buying a vehicle, go see Kitty. There’s a reason I’ve been a loyal customer for life.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
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Friendly and helpful staff Excellent price no

Friendly and helpful staff Excellent price no surprises Has a great inventory Totally upfront on their website and in person Best Ford Dealer in the area

Friendly and helpful staff Excellent price no

Friendly and helpful staff Excellent price no surprises Has a great inventory Totally upfront on their website and in person Best Ford Dealer in the area

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for the outstanding review! We’re thrilled to hear that you found our staff friendly and helpful, our pricing straightforward with no surprises, and our inventory impressive. Being recognized as totally upfront both online and in person means a lot to us. Hearing that you consider us the best Ford dealer in the area truly makes our day. We appreciate your support and look forward to serving you again!

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Brought my Bronco in for oil change and NYS inspection.

Brought my Bronco in for oil change and NYS inspection. All complete in under 3 hours. They provided transportation back home and picked me up to get my car. Perfect.

Brought my Bronco in for oil change and NYS inspection.

Brought my Bronco in for oil change and NYS inspection. All complete in under 3 hours. They provided transportation back home and picked me up to get my car. Perfect.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for the great review! We’re glad to hear your Bronco’s oil change and NYS inspection were completed so quickly. Providing transportation to and from the dealership is just one of the ways we aim to make service as convenient as possible. We’re happy everything went perfectly for you and appreciate you taking the time to share your experience. We look forward to seeing you next time!

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Great honest and upfront.

Great honest and upfront. Steve made car buying easy and comfortable. Will definitely recommend to my family and friends.

Great honest and upfront.

Great honest and upfront. Steve made car buying easy and comfortable. Will definitely recommend to my family and friends.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
Worked with:
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Dealer response

Thank you so much for the wonderful review! We’re thrilled to hear that Steve made your car‑buying experience easy and comfortable. Providing honest, upfront service is something we take great pride in. We truly appreciate your recommendation and look forward to helping your family and friends whenever they’re ready!

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The Quick Lane team always does a great job.

The Quick Lane team always does a great job. They are friendly and fast. They are my go to tire shop.

The Quick Lane team always does a great job.

The Quick Lane team always does a great job. They are friendly and fast. They are my go to tire shop.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

Thank you for the great review! We’re glad to hear our Quick Lane team consistently delivers friendly and fast service. Knowing we’re your go‑to tire shop truly means a lot to us. We appreciate your support and look forward to seeing you again!

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Great experience with the VanBortel service team.

Great experience with the VanBortel service team. Had a new battery installed and the price was great and it was installed quickly. Friendly service staff

Great experience with the VanBortel service team.

Great experience with the VanBortel service team. Had a new battery installed and the price was great and it was installed quickly. Friendly service staff

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

Thank you for the great review! We’re happy to hear you had such a positive experience with the Van Bortel service team. It’s wonderful to know your new battery was installed quickly and at a great price. Our service staff takes pride in being friendly and efficient, and we truly appreciate you taking the time to share your feedback. We look forward to helping you again!

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