Skip to main content

Fields BMW Lakeland

(792 reviews)
Sales hours: 9:00am to 5:00pm
Service hours: 8:00am to 2:00pm
View all hours
Sales Service
Monday 9:00am–8:00pm 7:30am–6:00pm
Tuesday 9:00am–8:00pm 7:30am–6:00pm
Wednesday 9:00am–8:00pm 7:30am–6:00pm
Thursday 9:00am–8:00pm 7:30am–6:00pm
Friday 9:00am–6:00pm 7:30am–6:00pm
Saturday 9:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2024 consumer dealer award
View 2 awards
2024 consumer dealer award 2016 consumer dealer award

Inventory

  • No photo available
    BMW Certified
    2026 BMW X5
    5,443 mi.
    Not Priced
  • No photo available
    BMW Certified
    2026 BMW X5
    6,910 mi.
    Not Priced
  • No photo available
    BMW Certified
    2026 BMW X7
    4,913 mi.
    Not Priced
  • No photo available
    BMW Certified
    2026 BMW M340
    7,441 mi.
    $59,995
  • No photo available
    BMW Certified
    2024 BMW X5
    28,629 mi.
    $49,995
See all 45 vehicles from this dealership.

Meet our employees

Reviews

(792 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Fields BMW Lakeland from DealerRater.

Want to share your experience with this dealership?

Write a review

5/5 Stars ⭐️ – Beyond Exceptional Service! If you want to experience a dealership that truly knows how to take care of and spoil their customers, Fields BMW Lakeland is the only place to go. I just want them to know how much I truly appreciate the outstanding service they provide. This business consistently goes above and beyond, and their team represents the absolute gold standard of care. I recently brought my vehicle in for service, and Brian and Oscar made the entire process flawless. As a parent with kids, managing daily routines without a vehicle is incredibly stressful. Brian stepped in immediately and took care of absolutely everything, making sure I had reliable transportation lined up. All I had to do was show up and pick up my loaner car—he took all the worry off my shoulders, which meant the world to me. When it came time to pick up my own vehicle, I was completely blown away. Not only did they complete the service perfectly, but they detailed the car so beautifully that it looked completely showroom-ready. A special thank you as well to the receptionist, Layla, who was so welcoming and helpful when I returned the loaner and picked up my keys 10/14/26. What sets this dealership apart is their absolute honesty. They treat you with respect and never try to take advantage of you, which is hard to find and means everything to me. Brian goes above and beyond to give the absolute best customer care possible. Because of this experience, I am definitely going to be purchasing my next vehicle from Fields BMW Lakeland—especially if Brian is still there! Thank you all so much for your hard work and for always making sure your customers are completely taken care of!

5/5 Stars ⭐️ – Beyond Exceptional Service! If you want to experience a dealership that truly knows how to take care of and spoil their customers, Fields BMW Lakeland is the only place to go. I just want them to know how much I truly appreciate the outstanding service they provide. This business consistently goes above and beyond, and their team represents the absolute gold standard of care. I recently brought my vehicle in for service, and Brian and Oscar made the entire process flawless. As a parent with kids, managing daily routines without a vehicle is incredibly stressful. Brian stepped in immediately and took care of absolutely everything, making sure I had reliable transportation lined up. All I had to do was show up and pick up my loaner car—he took all the worry off my shoulders, which meant the world to me. When it came time to pick up my own vehicle, I was completely blown away. Not only did they complete the service perfectly, but they detailed the car so beautifully that it looked completely showroom-ready. A special thank you as well to the receptionist, Layla, who was so welcoming and helpful when I returned the loaner and picked up my keys 10/14/26. What sets this dealership apart is their absolute honesty. They treat you with respect and never try to take advantage of you, which is hard to find and means everything to me. Brian goes above and beyond to give the absolute best customer care possible. Because of this experience, I am definitely going to be purchasing my next vehicle from Fields BMW Lakeland—especially if Brian is still there! Thank you all so much for your hard work and for always making sure your customers are completely taken care of!

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for your thoughtful review. We're delighted to hear Brian, Oscar, and Layla provided outstanding service at Fields BMW Lakeland. Your kind words mean a lot to our team, and we look forward to assisting you in the future. Safe travels!

Show full review

Amazing customer service and care team will definitely recommend them to everyone best service center in Florida

Amazing customer service and care team will definitely recommend them to everyone best service center in Florida

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
0 people out of 0 found this review helpful. Did you?
Yes No
Dealer response

Hi Joey, we’re glad you had an amazing experience with our team! Joey, thank you for recommending Fields BMW Lakeland Service Center.

Show full review

Nice dealership. Great service. Competitive pricing. Albert my service rep is very knowledgeable and great to work with.

Nice dealership. Great service. Competitive pricing. Albert my service rep is very knowledgeable and great to work with.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience with Albert and our team! We appreciate your business at Fields BMW Lakeland. See you next time!

Show full review

Oscar made my service visit easy and efficient. They clearly explained what work was needed, answered all my questions patiently, and had my car ready on time. Excellent customer service!

Oscar made my service visit easy and efficient. They clearly explained what work was needed, answered all my questions patiently, and had my car ready on time. Excellent customer service!

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience with us, Nick! We are happy to hear Oscar gave you such a seamless and thorough service visit. Your feedback means a lot to our team! -Fields BMW Lakeland Service Team

Show full review

Excellent service! Great lines of communication and returned my vehicle in a timely manner and sent a video from the service tech detailing everything that was performed on the vehicle!!

Excellent service! Great lines of communication and returned my vehicle in a timely manner and sent a video from the service tech detailing everything that was performed on the vehicle!!

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We're happy to hear the Fields BMW Lakeland Service Team kept you informed and got your vehicle back to you quickly! Thank you for sharing your experience with us. Safe travels!

Show full review

Great customer service; my vehicle stalled on me Fields BMW of Lakeland did a great job repairing it and Albert was always in communication with me. I appreciate all they did for me. Thank you so much.

Great customer service; my vehicle stalled on me Fields BMW of Lakeland did a great job repairing it and Albert was always in communication with me. I appreciate all they did for me. Thank you so much.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for your kind review! We are thrilled to hear that Albert provided excellent communication support throughout your whole experience. Safe travels from all of us at Fields BMW Lakeland!

Show full review

They were very attentive and kind during a unfortunate diagnosis. They were patient with me and explained how to move forward effectively.

They were very attentive and kind during a unfortunate diagnosis. They were patient with me and explained how to move forward effectively.

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Angela, we're so glad to hear you had a supportive experience during a tough time. Thank you for choosing Fields BMW Lakeland and for sharing your review!

Show full review

5/5 Stars - Exceptional Service from Oscar!I recently visited Fields BMW Lakeland and had an outstanding experience working with Oscar. From start to finish, he was professional, attentive, and incredibly knowledgeable. He took the time to answer all my questions and made the entire process seamless and stress-free. The customer service at this dealership is top-notch, but Oscar truly went above and beyond to ensure I was taken care of. I highly recommend asking for Oscar if you want a premium, hassle-free experience!

5/5 Stars - Exceptional Service from Oscar!I recently visited Fields BMW Lakeland and had an outstanding experience working with Oscar. From start to finish, he was professional, attentive, and incredibly knowledgeable. He took the time to answer all my questions and made the entire process seamless and stress-free. The customer service at this dealership is top-notch, but Oscar truly went above and beyond to ensure I was taken care of. I highly recommend asking for Oscar if you want a premium, hassle-free experience!

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

We love to hear it! Thank you for choosing Fields BMW Lakeland and highlighting Oscar's outstanding customer service. Safe travels!

Show full review

Excellent service, communication, and contact. They keep your informed and updated as to actions taking placee

Excellent service, communication, and contact. They keep your informed and updated as to actions taking placee

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for the glowing review of our team, Roger! We appreciate your business and hope to see you again at Fields BMW Lakeland!

Show full review

Great experience with the service department! Zack always does a fantastic job and I appreciate his honesty and integrity

Great experience with the service department! Zack always does a fantastic job and I appreciate his honesty and integrity

Rating breakdown (out of 5):
Customer service
—
Buying process
—
Quality of repair
—
Overall facilities
—
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hi Lanette, it's great to hear you had such a positive experience with Zack and our service team at Fields BMW Lakeland! We truly value your feedback and look forward to assisting you again! Safe travels!

Show full review
See all 792 reviews

Related searches near you