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Serra Toyota

(3,767 reviews)
Visit Serra Toyota
Sales hours: 8:00am to 8:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 8:00am–8:00pm 7:00am–6:00pm
Tuesday 8:00am–8:00pm 7:00am–6:00pm
Wednesday 8:00am–8:00pm 7:00am–6:00pm
Thursday 8:00am–8:00pm 7:00am–6:00pm
Friday 8:00am–8:00pm 7:00am–6:00pm
Saturday 8:00am–8:00pm 7:00am–3:00pm
Sunday Closed Closed
2024 state dealer award
View 17 awards
2024 state dealer award 2023 state dealer award 2022 state dealer award 2020 state dealer award 2019 state dealer award 2018 state dealer award 2017 state dealer award 2016 state dealer award
2024 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award
New (205) 727-9172 (205) 727-9172
Used (205) 304-0114 (205) 304-0114
Service (205) 352-4508 (205) 352-4508

Reviews

(3,767 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Serra Toyota from DealerRater.

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Ebtesam Sam at Serra Toyota gave me excellent service,

Ebtesam Sam at Serra Toyota gave me excellent service, was very knowledgeable and answered all my questions. She was very friendly and had the perfect attitude. I would absolutely do business with her again.

Rating breakdown (out of 5):
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  • Buying process
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for the 5-star rating. It's really encouraging to hear about your productive interaction with our staff at Serra Toyota Birmingham. We value your trust in us and look forward to serving you again soon.

I had a great experience at Serra Toyota as always Thank

I had a great experience at Serra Toyota as always Thank you see you next time

Rating breakdown (out of 5):
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We appreciate your positive feedback about Serra Toyota Birmingham. Looking forward to serve you in the future.

I would most definitely recommend this dealership to

I would most definitely recommend this dealership to others they work with what ever problem you have going on to get you in a car weather it's a new car or used one and if your needing a car Yao is your person to see.

Rating breakdown (out of 5):
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  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
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0 people out of 0 found this review helpful.
Dealer response

Thank you for your high rating and recommendation. It's always a pleasure to help our customers like you find the right car, new or used. We're also glad to hear about your positive experience with Yao at Serra Toyota Birmingham.

Serra Toyota is a great place and friendly people.

Serra Toyota is a great place and friendly people. Shaun has always been very polite

Rating breakdown (out of 5):
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  • Buying process
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

Appreciate your positive feedback about Serra Toyota Birmingham and the kind words about Shaun's politeness. Thank you.

Great service provider and he recommended other services

Great service provider and he recommended other services that will be needed in future. Also, did a great job on updating me on my service status.

Rating breakdown (out of 5):
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  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
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0 people out of 0 found this review helpful.
Dealer response

It sounds like you received excellent guidance and communication during your last visit to Serra Toyota Birmingham. It's crucial to know future needs for your vehicle, isn't it? Thank you for sharing and endorsing us so highly, we appreciate it immensely.

Interested in customer desire.

Interested in customer desire. Listens. No high pressure selling. Very patient. Attentive. Made multiple trips and decision changes they kept on working with us. We are repeat customers

Rating breakdown (out of 5):
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  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

Thank you for appreciating the patient and attentive service at Serra Toyota Birmingham. We value our repeat customers, like yourself, who give us the chance to constantly work together. Your satisfaction is always our priority.

Bruce Higgins provided a great experience on Thursday.

Bruce Higgins provided a great experience on Thursday. He is very personable and easy to talk with. I would highly recommend him. We wanted to trade in my vehicle was able to do so with minimal hassle. In love with my 2024 RAV4 Hybrid. Additional shout-out to Gary in finance, also very easy to talk to and explained everything very well! Always a great experience at this Dealership & Service Center.

Rating breakdown (out of 5):
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your positive experience with Bruce Higgins and Gary at Serra Toyota Birmingham. They strive to make every customer experience easy and catered to their needs. Enjoy the 2024 RAV4 Hybrid!

We had a wonderful experience buying our car!

We had a wonderful experience buying our car! Montel did such a great job, he was amazing. His twin brother Montrel was very helpful as well! And Joel did a great job with financing. It was the best experience, and we were done and back on the road for our vacation! Highly recommend them!

Rating breakdown (out of 5):
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  • Buying process
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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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We had a wonderful experience buying our car!

We had a wonderful experience buying our car! Montel did such a great job, he was amazing. His twin brother Montrel was very helpful as well! And Joel did a great job with financing. It was the best experience, and we were done and back on the road for our vacation! Highly recommend them!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.

Very nice sales lady.

Very nice sales lady. Very helpful explaining everything about the vehicle. I would definitely recommend Serra to anyone looking for a new vehicle.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We're glad you had a positive experience at Serra Toyota Birmingham and appreciated the explanations about your new vehicle. Thank you for recommending us to others.