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Serra Toyota

(3,715 reviews)
Visit Serra Toyota
Sales hours: 9:00am to 7:30pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 9:00am–7:30pm 7:00am–6:00pm
Tuesday 9:00am–7:30pm 7:00am–6:00pm
Wednesday 9:00am–7:30pm 7:00am–6:00pm
Thursday 9:00am–7:30pm 7:00am–6:00pm
Friday 9:00am–7:30pm 7:00am–6:00pm
Saturday 9:00am–7:00pm 7:00am–3:00pm
Sunday Closed Closed
2024 state dealer award View 17 awards
2024 state dealer award 2023 state dealer award 2022 state dealer award 2020 state dealer award 2019 state dealer award 2018 state dealer award 2017 state dealer award 2016 state dealer award
2024 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award
New (205) 727-9172 (205) 727-9172
Used (205) 304-0114 (205) 304-0114
Service (205) 352-4508 (205) 352-4508

Reviews

(3,715 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Serra Toyota from DealerRater.

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Well I have had a great opportunity to work many hours.

Well I have had a great opportunity to work many hours. And I needed a reliable vehicle. It happened to be a Camry.It was a salvaged car, but it never stopped working. When it needed service it was always available at Serra.

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  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
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0 people out of 0 found this review helpful.
Dealer response

It's much appreciated to hear about your reliable experience with our Camry and the always available service at Serra Toyota Birmingham. Your trust in us is highly valued. Safe travels!

Very friendly and helpful staff.

Very friendly and helpful staff. Made purchasing the vehicle easy. I would recommend and refer friends as well as family.

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  • Overall experience 5.0
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  • Shopped for a new car
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Dealer response

We appreciate your high praise for Serra Toyota Birmingham. It's good to hear that our team was able to assist with your vehicle purchase. Thank you for recommending us to others.

Great experience overall.

Great experience overall. Very knowledgeable employees and surplus selection of vehicles. Would recommend to anyone.

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  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We appreciate your kind words and recommendation. It's good to hear that our knowledgeable staff and selection at Serra Toyota Birmingham met your expectations.

Always Excellent service and did not have a long wait

Always Excellent service and did not have a long wait time! I like how they send a video of car being inspected

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  • Overall experience 5.0
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Great service and customer care.

Great service and customer care. We’ve always worked with Eric when we’ve gone in for car service and he is fantastic; highly recommend working with him.

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  • Overall experience 5.0
  • Does recommend this dealer
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0 people out of 0 found this review helpful.

My salesman Matt was amazing!

My salesman Matt was amazing! Very polite and knowledgeable. Do wish service could get on board! Will definitely be back!

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  • Overall experience 5.0
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  • Shopped for a used car
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Dealer response

Thank you so much for the kind feedback and 5 stars. We are excited to know that our Sales Team was very polite, knowledgeable, and provided an amazing experience during your visit. We’re glad you came in, and we appreciate your business at Serra Toyota Birmingham.

The service department is exceptional!

The service department is exceptional! Friendly, fast, and thorough. We purchased our Toyota in 2014 from Serra and have used their service department ever since. Zero complaints!

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  • Overall experience 5.0
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Dealer response

Thank you for the favorable review. We are pleased that you had a positive experience with our Service Team here at Serra Toyota Birmingham. We appreciate your noting how you consistently receive fast, friendly, and thorough service for your Toyota vehicle. We value your business and welcome you back anytime.

Friendly courteous went out of their way to help us.

Friendly courteous went out of their way to help us. Salesman Yao was very helpful would do business with him aga

Rating breakdown (out of 5):
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  • Overall experience 5.0
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Dealer response

We are honored you took the time to leave us a five-star review. It makes us proud to know that our Sales Team was friendly and went out of their to help you during your visit. If you ever need future assistance, we are more than happy to help at Serra Toyota Birmingham.

The entire process was quick and painless, they even

The entire process was quick and painless, they even delivered the vehicle the same day. Everyone was so nice and helpful. Will definitely buy future vehicles from them.

Rating breakdown (out of 5):
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  • Overall experience 5.0
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  • Shopped for a new car
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0 people out of 0 found this review helpful.
Dealer response

Hello, it's good to know that the process was easy and enjoyable for you here at Serra Toyota Birmingham. Thank you for this positive recognition of our kind and helpful team, and please let us know if we can be of assistance to you in the future.

We have a deep appreciation for Toyota, particularly the

We have a deep appreciation for Toyota, particularly the Highlander model. This is our fourth Highlander, a 2017 Highlander XLE, which I purchased from Serra Toyota in August. My experience at Serra was mixed. Robert, in Sales, was excellent, and Gary, in Finance, was good. However, our initial experience with the car was somewhat disappointing. We had owned it for a relatively short time, having driven it only a handful of times before we identified an issue with the windshield wiper sensor. Unfortunately, there's a 30-day window for such concerns that we were not informed about, which led to some confusion. We were initially told that bringing the car in for this issue would incur no charge, but this turned out not to be the case. Consequently, my wife's trip to the dealership ended up being a waste of her time. Another issue we noticed was the absence of a plastic plate that typically covers the area where the drive belts are installed. During their used car inspection, they had replaced the drive belt and indicated as much on the records, but it seems this plate was either inadvertently omitted or had never been present. During this same visit, it was quite chilly, and the tire sensor light was illuminated. My wife, noticing this, asked if they could also inspect the tire pressure. Regrettably, this additional service was not provided either. In summary, while we remain loyal to Toyota and their products, our experience with this particular Toyota dealership wasn't entirely satisfactory. The main concern revolves around communication and clarity in their processes.

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  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Hello, Your feedback is greatly appreciated here at Serra Toyota Birmingham, as it helps us to improve the customer care we provide. I would like to have the chance to speak with you regarding the communication and clarity you received from our Service Team while inquiring about the needs of your new 2017 Toyota Highlander XLE. I ask that you reach out to me so that this matter can be further addressed. I hope to hear from you soon, Meghan Barnes Customer Relations Director (205) 838-4400