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Varsity Lincoln

(1,951 reviews)
Visit Varsity Lincoln
Sales hours: 9:00am to 6:00pm
Service hours: 8:00am to 6:00pm
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Sales Service
Monday 9:00am–6:00pm 8:00am–6:00pm
Tuesday 9:00am–6:00pm 8:00am–6:00pm
Wednesday 9:00am–6:00pm 8:00am–6:00pm
Thursday 9:00am–6:00pm 8:00am–6:00pm
Friday 9:00am–6:00pm 9:00am–6:00pm
Saturday 9:00am–3:00pm 9:00am–2:00pm
Sunday Closed Closed
2025 state dealer award
View 7 awards
2025 state dealer award 2024 state dealer award 2023 state dealer award
2026 consumer dealer award 2025 consumer dealer award 2024 consumer dealer award 2023 consumer dealer award

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New (888) 483-8827 (888) 483-8827
Used (888) 484-3952 (888) 484-3952
Service (888) 659-4023 (888) 659-4023

Inventory

See all 510 vehicles from this dealership.

Incentives

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About our dealership

This seller has been on Cars.com since April 2024.
Varsity Lincoln is proud to say that we have been awarded the prestigious President's Award for Customer Satisfaction the highest honor that Ford Motor Corporation awards its dealers. It is YOU our valued customers who make us number one. Our commitment to you extends beyond the initial sale - we guarantee quality service for the entire time you own your vehicle.
#1 Lincoln Dealer in the Nation since 1997

Service center

Phone number (888) 659-4023

Service hours

Monday
8:00am–6:00pm
Tuesday
8:00am–6:00pm
Wednesday
8:00am–6:00pm
Thursday
8:00am–6:00pm
Friday
9:00am–6:00pm
Saturday
9:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,951 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Varsity Lincoln from DealerRater.

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Professional and fair! Jere, the general manager, went above and beyond. Delivered my car to my home and even brought us dinner! Then sent me Lincoln scents after the deal was closed. Would highly recommend buying a car here!

Professional and fair! Jere, the general manager, went above and beyond. Delivered my car to my home and even brought us dinner! Then sent me Lincoln scents after the deal was closed. Would highly recommend buying a car here!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you for the wonderful review, Ranelle! We're thrilled to hear that Jere went above and beyond to make your experience so memorable. From delivery to the thoughtful extras, it’s great to know everything exceeded your expectations. We truly appreciate your recommendation and look forward to serving you again!

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Didn't go look at it I'm not interested in a Bentley but they did respond

Didn't go look at it I'm not interested in a Bentley but they did respond

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
Worked with:
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Dealer response

We appreciate your review, Steve. While the Bentley wasn’t what you were looking for, it’s great to hear our responsiveness stood out. We’re here if you ever need assistance in the future!

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outstanding, professional, good communication throughout the experience. all star interaction. will definitely recommend to others

outstanding, professional, good communication throughout the experience. all star interaction. will definitely recommend to others

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you for the fantastic feedback, Jim! We’re glad to hear you had an outstanding experience and that our team’s professionalism and communication made a difference. We truly appreciate your recommendation!

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I am very happy with my experience. I walked in late on a Wednesday and had my new lease at a great price Friday. He was very honest and straightforward with me which I appreciated. He was also very nice and polite, and made sure to walk me through my new car in great timing.

I am very happy with my experience. I walked in late on a Wednesday and had my new lease at a great price Friday. He was very honest and straightforward with me which I appreciated. He was also very nice and polite, and made sure to walk me through my new car in great timing.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Savanna, we truly appreciate your kind words! It’s awesome to hear your experience was both efficient and enjoyable. We’re glad our team made the process clear and comfortable from start to finish—congratulations on your new vehicle!

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Sam was awesome!! He was so helpful. Listened to what we were looking for and explained everything to us. Was a great experience! Thank you Sam!!

Sam was awesome!! He was so helpful. Listened to what we were looking for and explained everything to us. Was a great experience! Thank you Sam!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We appreciate you taking the time to leave such kind feedback, Marilyn! It’s wonderful to hear that Sam provided helpful guidance and made the process easy to understand. Thank you for choosing our team—we hope to see you again down the road!

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Excellent representation !!!! I highly recommend her services !! She looks for all available benefits for the best price outcome !!!

Excellent representation !!!! I highly recommend her services !! She looks for all available benefits for the best price outcome !!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We greatly appreciate your kind words! Providing excellent representation and making sure our clients receive the best possible price and benefits is always the goal. Thank you for trusting us and for your recommendation!

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This place is WONDERFUL - Highly recommended. I live in Ohio and went to 3 different local dealerships and I could not get one of them to take me serious. I would call and no one would call me back. So I called Varsity Lincoln as they had a vehicle I feel in love with on the website. I called on Friday 1/2/26 and talked to Larry Porter. he was great and very nice to work with. I put a deposit down on the car so no one else could get it. We got up early Saturday morning and went to Michigan to look and pick up my vehicle. I met the owner Jere Law and was shocked at the kindness he gave me regarding my car. Trading in my car there was hard for me as it was my last connection with my dad and I was crying. The owner hugged me and told me my dad is always with me and he is in my heart. He also thanked me for driving 3 1/2 hours to his dealership and told me if I need anything to please let him know. I have never met any owners of any dealerships for any of the cars I have purchased. Jere, Larry and Steven (The Finance person) are very caring and wonderful people. If you want to be treated with respect and a human being please go to Varsity Lincoln, trust me you will not regret it. Barbara Nord from Ohio.

This place is WONDERFUL - Highly recommended. I live in Ohio and went to 3 different local dealerships and I could not get one of them to take me serious. I would call and no one would call me back. So I called Varsity Lincoln as they had a vehicle I feel in love with on the website. I called on Friday 1/2/26 and talked to Larry Porter. he was great and very nice to work with. I put a deposit down on the car so no one else could get it. We got up early Saturday morning and went to Michigan to look and pick up my vehicle. I met the owner Jere Law and was shocked at the kindness he gave me regarding my car. Trading in my car there was hard for me as it was my last connection with my dad and I was crying. The owner hugged me and told me my dad is always with me and he is in my heart. He also thanked me for driving 3 1/2 hours to his dealership and told me if I need anything to please let him know. I have never met any owners of any dealerships for any of the cars I have purchased. Jere, Larry and Steven (The Finance person) are very caring and wonderful people. If you want to be treated with respect and a human being please go to Varsity Lincoln, trust me you will not regret it. Barbara Nord from Ohio.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Barbara, we are incredibly touched by your words! Buying and trading a vehicle can be emotional, and we’re grateful you allowed our team at Varsity Lincoln to walk through that moment with you. Larry, Steven, and Jere truly care about every guest who walks through our doors, and your experience reflects exactly what we strive for. Thank you for your recommendation and for making the journey from Ohio — it was a privilege serving you.

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My car went in for service yesterday, and I was able to pick it up today. Exemplary service and quick turnaround time :)-- professional and courteous staff also. Highly recommend!

My car went in for service yesterday, and I was able to pick it up today. Exemplary service and quick turnaround time :)-- professional and courteous staff also. Highly recommend!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

We love hearing this—thank you! It’s great to know our team delivered a fast turnaround along with the professional service you deserve. We appreciate your trust in us and your recommendation!

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This is a great service department!!They are kind and really make us feel like they care about us!! Cynthia Walton and Chris were amazing and helpful!! They make it happen with a smile!!! Thanks! Janice

This is a great service department!!They are kind and really make us feel like they care about us!! Cynthia Walton and Chris were amazing and helpful!! They make it happen with a smile!!! Thanks! Janice

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Dealer response

Thank you, Janice! We love hearing feedback like this. Cynthia and Chris do an amazing job, and we’re glad their kindness and dedication made your experience so positive!

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I purchased a car from Denise Baiardi at Varisity Lincoln in Novi, MI. and was more than satisfied with her knowledge and expertise. She worked with me during some family issues that I had to deal with and had everything ready when I arrived to pick up my car. On a scale of 1 to 10, she gets a 10! I would recommend her to any of my friends that might be interested in purchasing a new Lincoln.

I purchased a car from Denise Baiardi at Varisity Lincoln in Novi, MI. and was more than satisfied with her knowledge and expertise. She worked with me during some family issues that I had to deal with and had everything ready when I arrived to pick up my car. On a scale of 1 to 10, she gets a 10! I would recommend her to any of my friends that might be interested in purchasing a new Lincoln.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for your kind words and thoughtful review! We’re thrilled to hear that Denise provided such knowledgeable, supportive service and helped make your experience smooth during a challenging time. Congratulations on your new Lincoln, and we truly appreciate your recommendation!

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