Reviews
Scheduled a routine Oil Change and Tire Rotation at
Scheduled a routine Oil Change and Tire Rotation at Varsity Lincoln in Novi MI. My Service Advisor, Brandon Sobiesiak was absolutely Friendly, Courteous and most of all truly Professional!! Took Excellent care of me as a long time Customer and an Owner of yet another Lincoln vehicle purchased from Varsity Lincoln. Made suggestions for future maintenance plans on my Vehicle. Very Helpful. Definitely pleased with experience from being greeted by staff, to Brandon's assistance to checking out with Tracey. Car was washed and brought up promptly by Excellent Porter staff. Very Please with experience!! Highly recommended Dealership!!
Scheduled a routine Oil Change and Tire Rotation at
Scheduled a routine Oil Change and Tire Rotation at Varsity Lincoln in Novi MI. My Service Advisor, Brandon Sobiesiak was absolutely Friendly, Courteous and most of all truly Professional!! Took Excellent care of me as a long time Customer and an Owner of yet another Lincoln vehicle purchased from Varsity Lincoln. Made suggestions for future maintenance plans on my Vehicle. Very Helpful. Definitely pleased with experience from being greeted by staff, to Brandon's assistance to checking out with Tracey. Car was washed and brought up promptly by Excellent Porter staff. Very Please with experience!! Highly recommended Dealership!!
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- Overall experience 5.0
- Does recommend this dealer
- Shopped for a used car
Thank you so much for your thoughtful and detailed review! We’re thrilled to hear that your routine service visit went so smoothly and that Brandon provided the friendly, courteous, and professional care you’ve come to expect at Varsity Lincoln. We truly appreciate your continued loyalty and are grateful to have you as part of the Varsity family. It's wonderful to know that Tracey and our porter staff also made a great impression and helped complete a seamless experience.
Varsity Lincoln service advisor was rude and
Varsity Lincoln service advisor was rude and disrespectful from onset of pulling in. 2020 Expedition purchased at Varsity Ford. She acted like she was doing us a favor by seeing us. Asked repeatedly if we had been at Varsity Lincoln prior. We have purchased all our vehicles at Varsity Ford and Varsity Lincoln, but she saw the Ford badging and immediately treated us as second class customers. A very poor first impression from a customer perspective. The correspondence after that was ok via text messages only. Would I return to this dealer for service ( No Way ). Varsity should treat all customers with respect and courtesy. Didn’t see that from the service dept. While waiting listened to another advisor complain about customers to other advisors. A pathetic way to treat customers spending 70k and upwards for a vehicle. The face of Lincoln and Ford was not presented during this visit. They have a sign that states # 1 for 25 years, not what we experienced. After the initial meeting , others in the dealership were professional and courteous. I will not go back and will be contacting Lincoln and Ford customer service.
Varsity Lincoln service advisor was rude and
Varsity Lincoln service advisor was rude and disrespectful from onset of pulling in. 2020 Expedition purchased at Varsity Ford. She acted like she was doing us a favor by seeing us. Asked repeatedly if we had been at Varsity Lincoln prior. We have purchased all our vehicles at Varsity Ford and Varsity Lincoln, but she saw the Ford badging and immediately treated us as second class customers. A very poor first impression from a customer perspective. The correspondence after that was ok via text messages only. Would I return to this dealer for service ( No Way ). Varsity should treat all customers with respect and courtesy. Didn’t see that from the service dept. While waiting listened to another advisor complain about customers to other advisors. A pathetic way to treat customers spending 70k and upwards for a vehicle. The face of Lincoln and Ford was not presented during this visit. They have a sign that states # 1 for 25 years, not what we experienced. After the initial meeting , others in the dealership were professional and courteous. I will not go back and will be contacting Lincoln and Ford customer service.
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- Quality of repair —
- Overall facilities —
- Overall experience 3.0
- Does not recommend this dealer
- Came in for service or repair
We’re very sorry to hear about your experience and appreciate your feedback. This is not the level of service we aim to provide. Please reach out to Pat Steven, Service Manager, at 248-866-4269 so we can address this directly and work to make it right.
Have been with this dealership thru 7 Cars.
Have been with this dealership thru 7 Cars. My sales person John Trahearn Is the best. He takes great care of me In that he makes sure I receive the best deal. If I need service they take care of it with being courteous and Helpful.
Have been with this dealership thru 7 Cars.
Have been with this dealership thru 7 Cars. My sales person John Trahearn Is the best. He takes great care of me In that he makes sure I receive the best deal. If I need service they take care of it with being courteous and Helpful.
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- Buying process —
- Quality of repair —
- Overall facilities —
- Overall experience 5.0
- Does recommend this dealer
- Shopped for a new car
- Did make a purchase
Thank you so much, Ronny! We truly appreciate your loyalty through seven vehicles—what an incredible journey! We're thrilled to hear that John has consistently delivered great care and made sure you always received the best deal. It means a lot to know that our service team has also met your expectations with courtesy and helpfulness. We're honored to have you as part of the Varsity family and look forward to continuing to serve you for many years to come!
I purchased a 2025 Lincoln Nautilus, my sales specialist
I purchased a 2025 Lincoln Nautilus, my sales specialist was Sam Jamoua and this was the 2nd purchase with Sam. Sam is the best, from start to finish he makes sure that you are completely satisfied. The entire team at Varsity Lincoln is top notch, from Jere Law the General Manager, Dan Rank the General Sales Manager, to Stephen Elzein the Business Manager, all of whom made sure our visit was more than satisfactory. I live in Saginaw Mi and will drive the 80+ miles to this dealership because my wife and I have never been treated better as customers. When service is due on the Nautilus we will driver to Novi to have them service the vehicle. Varsity Lincoln makes us feel like we are their only customer and our satisfaction is so important to them. Tom and Jodie Kerby
I purchased a 2025 Lincoln Nautilus, my sales specialist
I purchased a 2025 Lincoln Nautilus, my sales specialist was Sam Jamoua and this was the 2nd purchase with Sam. Sam is the best, from start to finish he makes sure that you are completely satisfied. The entire team at Varsity Lincoln is top notch, from Jere Law the General Manager, Dan Rank the General Sales Manager, to Stephen Elzein the Business Manager, all of whom made sure our visit was more than satisfactory. I live in Saginaw Mi and will drive the 80+ miles to this dealership because my wife and I have never been treated better as customers. When service is due on the Nautilus we will driver to Novi to have them service the vehicle. Varsity Lincoln makes us feel like we are their only customer and our satisfaction is so important to them. Tom and Jodie Kerby
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- Buying process —
- Quality of repair —
- Overall facilities —
- Overall experience 5.0
- Does recommend this dealer
- Shopped for a new car
- Did make a purchase
Tom & Jodie, Thank you so much for your kind words and continued loyalty! We’re honored that you chose Varsity Lincoln again, and we’re thrilled to hear that Sam—and the entire team including Jere, Dan, and Stephen—made your experience exceptional from start to finish. It means a great deal that you’re willing to travel from Saginaw to work with us. Knowing that you and your wife feel valued and well taken care of is exactly what we strive for. We look forward to seeing you again when your Nautilus is due for service—until then, enjoy every mile in your new Lincoln!
I purchased a 2025 Lincoln Nautilus, my sales specialist
I purchased a 2025 Lincoln Nautilus, my sales specialist was Sam Jamoua and this was the 2nd purchase with Sam. Sam is the best, from start to finish he makes sure that you are completely satisfied. The entire team at Varsity Lincoln is top notch, from Jere Law the General Manager, Dan Rank the General Sales Manager, to Stephen Elzein the Business Manager, all of whom made sure our visit was more than satisfactory. I live in Saginaw Mi and will drive the 80+ miles to this dealership because my wife and I have never been treated better as customers. When service is due on the Nautilus we will driver to Novi to have them service the vehicle. Varsity Lincoln makes us feel like we are their only customer and our satisfaction is so important to them. Tom and Jodie Kerby
I purchased a 2025 Lincoln Nautilus, my sales specialist
I purchased a 2025 Lincoln Nautilus, my sales specialist was Sam Jamoua and this was the 2nd purchase with Sam. Sam is the best, from start to finish he makes sure that you are completely satisfied. The entire team at Varsity Lincoln is top notch, from Jere Law the General Manager, Dan Rank the General Sales Manager, to Stephen Elzein the Business Manager, all of whom made sure our visit was more than satisfactory. I live in Saginaw Mi and will drive the 80+ miles to this dealership because my wife and I have never been treated better as customers. When service is due on the Nautilus we will driver to Novi to have them service the vehicle. Varsity Lincoln makes us feel like we are their only customer and our satisfaction is so important to them. Tom and Jodie Kerby
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- Buying process —
- Quality of repair —
- Overall facilities —
- Overall experience 5.0
- Does recommend this dealer
- Shopped for a new car
Tom & Jodie, Thank you so much for your kind words and continued loyalty! We’re honored that you chose Varsity Lincoln again, and we’re thrilled to hear that Sam—and the entire team including Jere, Dan, and Stephen—made your experience exceptional from start to finish. It means a great deal that you’re willing to travel from Saginaw to work with us. Knowing that you and your wife feel valued and well taken care of is exactly what we strive for. We look forward to seeing you again when your Nautilus is due for service—until then, enjoy every mile in your new Lincoln!
We recently had Varsity repair the damages to our Corsair
We recently had Varsity repair the damages to our Corsair that were the result of a fender bender. We couldn’t be more pleased. The price was right, they finished the work right on schedule and when we picked up the car it was like we were driving a brand new vehicle. They did a great job cleaning it up, inside and out.
We recently had Varsity repair the damages to our Corsair
We recently had Varsity repair the damages to our Corsair that were the result of a fender bender. We couldn’t be more pleased. The price was right, they finished the work right on schedule and when we picked up the car it was like we were driving a brand new vehicle. They did a great job cleaning it up, inside and out.
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- Buying process —
- Quality of repair —
- Overall facilities —
- Overall experience 5.0
- Does recommend this dealer
- Came in for service or repair
Thank you so much for sharing your experience! We’re thrilled to hear that you’re pleased with the repair work on your Corsair. It’s always our goal to deliver top-quality service, fair pricing, and timely repairs—and we’re glad we could make your vehicle feel like new again. We’ll be sure to pass along your kind words to the team. Don’t hesitate to reach out if there’s anything else we can do for you in the future!
I have been dealing with Varsity for many years, have
I have been dealing with Varsity for many years, have always had great service. Brandon Sobleslak was very kind to an old lady. Made me feel comfortable, thank you Brandon and Pat Stevens.
I have been dealing with Varsity for many years, have
I have been dealing with Varsity for many years, have always had great service. Brandon Sobleslak was very kind to an old lady. Made me feel comfortable, thank you Brandon and Pat Stevens.
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- Buying process —
- Quality of repair —
- Overall facilities —
- Overall experience 5.0
- Does recommend this dealer
- Came in for service or repair
- Did not make a purchase
Hi Mary, Thank you so much for your kind words and for being a loyal Varsity customer over the years! We're thrilled to hear that Brandon and Pat made you feel comfortable and well taken care of—it's exactly the experience we strive to provide. We'll be sure to pass along your appreciation to both of them. We look forward to serving you again in the future!
24 years purchasing from, and servicing at Varsity
24 years purchasing from, and servicing at Varsity Lincoln. and they have always provided excellent service. From sales to service and support staff, there mission is to satisfy their customers.
24 years purchasing from, and servicing at Varsity
24 years purchasing from, and servicing at Varsity Lincoln. and they have always provided excellent service. From sales to service and support staff, there mission is to satisfy their customers.
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- Buying process —
- Quality of repair —
- Overall facilities —
- Overall experience 5.0
- Does recommend this dealer
- Shopped for a new car
Jon, Thank you so much for your continued loyalty over the past 24 years! We're truly honored to have earned your trust time and again. It's our mission to provide exceptional service at every step, and knowing that we've met your expectations means everything to us. We look forward to continuing to serve you for many more years to come!
This is my second purchase of a used vehicle from Varsity
This is my second purchase of a used vehicle from Varsity Lincoln, so after 12 years, it was time of me to purchase a new vehicle even though my first car could probably last a few more years. My salesperson was Conor and I came in and test drove the vehicle on a Thursday evening and was able to drive off the lot on Saturday. During the time the staff was very professional and courtesy and Jere the general manager was welcoming to my little person who tagged along. My overall experience was great from beginning to the end and I will be returning for all vehicle needs in the future and will be referring.
This is my second purchase of a used vehicle from Varsity
This is my second purchase of a used vehicle from Varsity Lincoln, so after 12 years, it was time of me to purchase a new vehicle even though my first car could probably last a few more years. My salesperson was Conor and I came in and test drove the vehicle on a Thursday evening and was able to drive off the lot on Saturday. During the time the staff was very professional and courtesy and Jere the general manager was welcoming to my little person who tagged along. My overall experience was great from beginning to the end and I will be returning for all vehicle needs in the future and will be referring.
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- Buying process —
- Quality of repair —
- Overall facilities —
- Overall experience 5.0
- Does recommend this dealer
- Shopped for a used car
Hi Ayana, Thank you so much for your continued trust in Varsity Lincoln—it means the world to us that you came back for your second vehicle! We're thrilled to hear that Conor and the team made the process smooth and welcoming, and that Jere was able to make your little one feel right at home too. We’re honored to have been part of this next chapter with you and look forward to helping with all your future vehicle needs. Your referrals and loyalty are truly appreciated!
Purchased a Ford Edge from Sam Jamoua and I couldn't be
Purchased a Ford Edge from Sam Jamoua and I couldn't be more pleased with the level of service and attention I received at Varsity Lincoln. Sam made sure every detail was covered and that I was completely satisfied from start to finish. Also, thank you to Jere Law and Stephen Elzein for finalizing everything, quickly and thoroughly.
Purchased a Ford Edge from Sam Jamoua and I couldn't be
Purchased a Ford Edge from Sam Jamoua and I couldn't be more pleased with the level of service and attention I received at Varsity Lincoln. Sam made sure every detail was covered and that I was completely satisfied from start to finish. Also, thank you to Jere Law and Stephen Elzein for finalizing everything, quickly and thoroughly.
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- Quality of repair —
- Overall facilities —
- Overall experience 5.0
- Does recommend this dealer
- Shopped for a used car
- Did make a purchase
Bob, thank you! We're so excited to hear how happy you are with your new Ford Edge. Sam, Jere, and Stephen will be thrilled to know they made your experience such a positive one. Enjoy your new ride — we’re grateful for your business and look forward to seeing you again in the future!