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Varsity Lincoln

(1,934 reviews)
Visit Varsity Lincoln
Sales hours: 9:00am to 6:00pm
Service hours: 9:00am to 6:00pm
View all hours
Sales Service
Monday 9:00am–6:00pm 8:00am–6:00pm
Tuesday 9:00am–6:00pm 8:00am–6:00pm
Wednesday 9:00am–6:00pm 8:00am–6:00pm
Thursday 9:00am–6:00pm 8:00am–6:00pm
Friday 9:00am–6:00pm 9:00am–6:00pm
Saturday 9:00am–3:00pm 9:00am–2:00pm
Sunday Closed Closed
2025 state dealer award
View 6 awards
2025 state dealer award 2024 state dealer award 2023 state dealer award
2025 consumer dealer award 2024 consumer dealer award 2023 consumer dealer award
New (888) 483-8827 (888) 483-8827
Used (888) 484-3952 (888) 484-3952
Service (888) 659-4023 (888) 659-4023

Reviews

(1,934 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Varsity Lincoln from DealerRater.

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Personable and trusted Purchase Advisor

As i was walking through the lot, Mario stopped while he was on his way to grab lunch, put his car in park and helped me without ever hurrying me. He was informative, actually listened to me, and never made me feel pressured. The fact that there was no pressure is what made me call back the next day and complete the sale. Throughout the entire process he was responsive, thorough, and a man of his word. In addition, the entire dealership from financing to the service department did a great job and made me and my family feel welcome. I couldn't be happier with the whole experience and BTW, I love my new car.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you for your kind words, Kevin. Buying a vehicle should always be a no pressure experience and I'm so happy Mario was able to provide that type of service for you. That's the Varsity Lincoln difference. We greatly appreciate your business. We are so happy you love your new car!

Hybrid MKZ

smooth and enjoyable process, over the phone support and in person salesmen were both excellent

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you for your feedback and business, Meredith.

Best dealership in the state, hands down!

Mario was an excellent sales man! The best I've had in all of my years of car buying and I've been buying cars for a long time! I would recommend friends and family to Varsity Lincoln of Novi! Excellent customer service,buying experience , very nice lobby and atmosphere!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you for sharing, Raquel. We greatly appreciate your business.

Best Trade-In Value

The Varsity Lincoln Team, Jere Law, Steven Elzein, Ben Leece and Brittani Robinson, made my Lincoln MKT purchase easy and a real pleasure. Jere Law put the `icing on the cake? by giving me the highest Trade-In value for my Lincoln Town Car.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Exactly how it should be! We will let the Varsity team know of your kind feedback, hope you are enjoying your MKT! Thank you for your business.

My New Favorite Dealership!

From the time we arrived to our last handshake we were treated like family. We appreciate all the work that went into our deal and would come back there for our next car. Kudos to Michael Cash and Stephen!!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Dianne, thank you for sharing your experience with us. We will let mike and stephen know of your kind words. Thank you for your business.

Epic Out-of-state experience

I searched and dealt with many dealerships before, to my pleasure, working with Ben and the Varsity Crew. I bought my MKS and the process was very streamlined considering they were closing the deal in another state. I would absolutely buy another vehicle from Varsity. Well worth the the drive back!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

We are pleased to hear you came all the way from Colorado to do business with us! We hope you are enjoying your MKS. Thank you for your business and we look forward to future business with you!

Richard Laramore

have leased several cars, from varsity and am very happy with he service and the top notch salesman Barry H.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Thank you for sharing, Rich. We greatly appreciate your loyalty and business!

Best Dealership service in years.

I don't usually write reviews because I don't usually find exemplary service. I was ecstatic at what I found at Varsity's Used car division. I began by talking to their internet consultant Britni and advised her I wanted their friendliest and least pressure salesman to speak with. She laughed and advised everyone was friendly but sent me to Jim Montroy. Both people were exceptionally friendly and went out of their way to provide great service. While waiting for the inevitable paperwork, I found my son and I speaking to two others salesman, who again were great people. Nothing but rave reviews for the no-pressure, friendly people here.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Matt, its our number one priority to give you an experience you wont forget! We will relay your kind feedback with the Varsity team! Thank you for your business.

Long drive but worth it

I found the car online and then we drove 3 hours to drive them. Ben Leece brought out multiple cars for me to look at and drive. I feel we got a fair deal and good car. I would recommend this dealership. Linda Byrns called today to congratulate and thanks us for dealing with them. Nice touch

Rating breakdown (out of 5):
  • Customer service 4.0
  • Buying process 4.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Laura, we are so pleased to hear you came such a long way to do business with us! Thank you for your feed back and your business. We look forward to future service with you!

Ben Varsity Lincoln

Ben, knowledgeable and friendly, Please working with him

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you for sharing, Mike. We appreciate your business!