Meet Pete Heutel

Buyer Beware: A Cautionary Tale! 🚗 I wanted to share my recent negative experience with Waterloo Sunset Ford to help others avoid the same frustration and deceptive sales practices. I purchased a new car from them at the end of last year, and when I was uncertain about going through with the purchase, the manager ‘sweetened the deal’ with a promise of free car washes for as long as I owned the vehicle. I didn’t get this agreement in writing because I mistakenly thought they were a trustworthy dealership. I didn’t take advantage of this offer until recently, when I went in to get a code for the car wash as directed at the time of purchase. To my surprise, they informed me that the policy had changed, and they would no longer provide that service. This was part of the deal when I bought the car, so changing it now feels unfair and fraudulent. The manager acknowledged that he had promised the car washes but said he couldn’t do anything because the decision came from his boss. I reached out to his boss as well, and he wouldn’t honor it either. While it may seem insignificant to argue over some car washes, it’s really about principles. I’m not asking for anything more or anything different than what was originally promised; I just want the dealership to keep its word. I hope saving a couple of dollars on car washes was worth tarnishing their reputation and losing a loyal Ford buyer. After posting about this incident on social media, I received at least two dozen comments or messages from people who reported that the same thing had happened to them at this dealership over the last five or six years. This is not an isolated event. They have been practicing this scam for several years now!

Absolute gem of an experience. Felt no pressure walking in the door and all questions were answered! Super laid back approach Everyone form sales to finance was spectacular to deal with! Clients for life!

They were very nice at the dealership John and Kyle really knew the car and explained everything to me

Nice & clean Waterloo Facility. Salesman John Reiss and Sales Manager Kyle Brewer are exceptional. Had a very bad experience buying a used car from the Sunset Hills Ford Dealership. The experience from the Waterloo Dearlship renewed our faith in Sunset Ford. We plan on being regular customers and because of the exceptional performance from the Waterloo Team we are planning to buy another new Ford very soon. Thank You !

Bought a new Ford Edge. Great experience, Very friendly and eager to please. Made sure I was comfortable with car and price.

This is the 5th vehicle I have purchased at Sunset. Picked out a 2023 expedition which had great end of year price. Worked with salesman Joe Hill who did a great job with all my questions and concerns and helped me set up the new car with my phone and FordPass. Kyle Brewer gave me a generous trade for my truck, and we made a seamless deal. This dealership is fair, honest, considerate, and helpful, everything you could ask for when buying a car. I won't go anywhere else.

We had an awesome experience buying a car through Sunset Ford of Waterloo. We weren't planning to buy a vehicle when we stepped on the lot but happened to find exactly what we were looking for at a price that was too good to pass up. Joe was great to work with. The whole staff there was top notch as well. Highly recommend!

Good people, good service, easy to talk to and willing to take the time to help the customer out.

Thank you Pete Heutel, Joe Hill and Perry Webb for making purchasing this car a possible. We appreciate everything that you have done. Thanks again Frank and Robin Curtis

Sunset is a great place to shop and do business. They will take care of you in every department.