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Victory Ford

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (211 reviews)
Sales hours: 8:00am to 5:30pm
Service hours: 7:30am to 5:30pm
View all hours
Sales Service
Monday 8:00am–8:00pm 7:30am–5:30pm
Tuesday 8:00am–5:30pm 7:30am–5:30pm
Wednesday 8:00am–5:30pm 7:30am–5:30pm
Thursday 8:00am–8:00pm 7:30am–5:30pm
Friday 8:00am–5:30pm 7:30am–5:30pm
Saturday 8:00am–3:00pm 7:30am–12:00pm
Sunday Closed Closed

About our dealership

Five Time Ford President's Award Winner!

Our top priority is to exceed your expectations and help you select your new vehicle of your choice in the easiest manner possible.

Our professional sales staff will listen to you provide you with the information you ask for and treat you with the respect you deserve.

So whether it's professionalism price selection service or parts you'll always get our best effort to exceed your expectations and make certain you leave Victory Ford completely satisfied!

VICTORY FORD IS THE DEALERSHIP YOU'LL SEND YOUR FRIENDS TO! December is TRUCK MONTH at Victory Ford! Get ..

Service center

Phone number (563) 230-2111

Service hours

Monday
7:30am–5:30pm
Tuesday
7:30am–5:30pm
Wednesday
7:30am–5:30pm
Thursday
7:30am–5:30pm
Friday
7:30am–5:30pm
Saturday
7:30am–12:00pm
Sunday
Closed

Reviews

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (211 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Victory Ford from DealerRater.

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Buyer Beware – My Experience with Victory Ford Dyersville

Buyer Beware – My Experience with Victory Ford Dyersville (Brown’s Family of Dealerships) I dealt with staff across multiple Brown’s Family dealerships — and not one experience was positive. I purchased a used Cadillac CT6 from Victory Ford Dyersville, trusting their advertised claims that vehicles are thoroughly inspected and backed by a reputable dealer. That trust, in my experience, was quickly broken. Right after leaving the lot, I noticed major drivability issues. When I reported this, they initially said to “drive it and see if I can deal with it,” with vague promises they “might tear into it.” That teardown never happened. I later found the repair would’ve cost nearly $13,000 out of pocket. Before they'd even agree to help, I had to spend $256 at a separate shop for diagnostics, a transmission reset, and relearn. I reported back that the issue persisted and was ignored — until I pushed harder and shared documentation. Only then did they agree to look into it, but communication remained poor. Many texts went unanswered. Updates were minimal. I was left in the dark. I asked for a copy of their initial inspection report multiple times — I never received it. That lack of transparency made me question whether a real inspection was done at all. When I returned for the vehicle, I waited on their lot with no communication. It was eventually brought back with dash warning lights on. No explanation. At 4:30 PM on a Friday — knowing I had a long trip — I had to scramble to patch a tire that should’ve been handled before delivery. I felt completely dismissed. I lost use of the vehicle for five days. No loaner, no rental, no timeline. Even after multiple requests, they still haven’t told me what work they actually did. I also had to pay out of pocket for a tire patch, diagnostics, wipers, and a performance air filter — hundreds spent on top of a car I couldn’t safely drive. Eventually, they agreed to buy the car back. But even that was a hassle. I was told to wait two days for someone to sign the check. When I went to the bank — as I had told them I would — I learned the check wasn’t signed. No one came to fix it that day. I lost more time from work. If a check signature is overlooked, what else was missed? The only way I could receive my refund was by signing a document stating they didn’t have to buy the car back and could reference the agreement in responses to reviews. While they’re within their rights, I personally felt pressured into silence — even though, in my view, they sold me a car with serious issues that should’ve been caught. That document referenced “100% Customer Satisfaction.” Yet I still lost over $500, not to mention my time and energy. That promise felt hollow to me. Throughout all of this, I felt I was treated rudely and dismissively when raising concerns. In my experience, the higher I escalated the issue, the worse the treatment became. I have text records and phone recordings to back up everything here. Was I upset? Yes — because I felt misled, ignored, and forced to fight just to be heard. If you’re comfortable risking a car with unresolved issues — and dealing with resistance when something goes wrong — maybe this place works for you. I urge others to carefully read through the reviews. Many of the positive ones, in my observation, came after repairs — not during the sales process. I wish I had noticed that sooner. Bottom line: This was, without a doubt, the most stressful, expensive, and time-consuming vehicle purchase I’ve ever made. In my experience, image and liability mattered more to them than making things right. If your time, money, and peace of mind matter to you — think twice.

Buyer Beware – My Experience with Victory Ford Dyersville

Buyer Beware – My Experience with Victory Ford Dyersville (Brown’s Family of Dealerships) I dealt with staff across multiple Brown’s Family dealerships — and not one experience was positive. I purchased a used Cadillac CT6 from Victory Ford Dyersville, trusting their advertised claims that vehicles are thoroughly inspected and backed by a reputable dealer. That trust, in my experience, was quickly broken. Right after leaving the lot, I noticed major drivability issues. When I reported this, they initially said to “drive it and see if I can deal with it,” with vague promises they “might tear into it.” That teardown never happened. I later found the repair would’ve cost nearly $13,000 out of pocket. Before they'd even agree to help, I had to spend $256 at a separate shop for diagnostics, a transmission reset, and relearn. I reported back that the issue persisted and was ignored — until I pushed harder and shared documentation. Only then did they agree to look into it, but communication remained poor. Many texts went unanswered. Updates were minimal. I was left in the dark. I asked for a copy of their initial inspection report multiple times — I never received it. That lack of transparency made me question whether a real inspection was done at all. When I returned for the vehicle, I waited on their lot with no communication. It was eventually brought back with dash warning lights on. No explanation. At 4:30 PM on a Friday — knowing I had a long trip — I had to scramble to patch a tire that should’ve been handled before delivery. I felt completely dismissed. I lost use of the vehicle for five days. No loaner, no rental, no timeline. Even after multiple requests, they still haven’t told me what work they actually did. I also had to pay out of pocket for a tire patch, diagnostics, wipers, and a performance air filter — hundreds spent on top of a car I couldn’t safely drive. Eventually, they agreed to buy the car back. But even that was a hassle. I was told to wait two days for someone to sign the check. When I went to the bank — as I had told them I would — I learned the check wasn’t signed. No one came to fix it that day. I lost more time from work. If a check signature is overlooked, what else was missed? The only way I could receive my refund was by signing a document stating they didn’t have to buy the car back and could reference the agreement in responses to reviews. While they’re within their rights, I personally felt pressured into silence — even though, in my view, they sold me a car with serious issues that should’ve been caught. That document referenced “100% Customer Satisfaction.” Yet I still lost over $500, not to mention my time and energy. That promise felt hollow to me. Throughout all of this, I felt I was treated rudely and dismissively when raising concerns. In my experience, the higher I escalated the issue, the worse the treatment became. I have text records and phone recordings to back up everything here. Was I upset? Yes — because I felt misled, ignored, and forced to fight just to be heard. If you’re comfortable risking a car with unresolved issues — and dealing with resistance when something goes wrong — maybe this place works for you. I urge others to carefully read through the reviews. Many of the positive ones, in my observation, came after repairs — not during the sales process. I wish I had noticed that sooner. Bottom line: This was, without a doubt, the most stressful, expensive, and time-consuming vehicle purchase I’ve ever made. In my experience, image and liability mattered more to them than making things right. If your time, money, and peace of mind matter to you — think twice.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
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I bought my truck from victory following a terrible

I bought my truck from victory following a terrible accident. We came to a deal very easily and at the end there is a “we owe you” portion where they state what they will complete on the vehicle to finish their obligation. We are over a month later and the salesman won’t return a call or text. They owe me a fixed dent, cracked windshield and come to find out they concealed a destroyed rear end and put brakes in without putting in a parking brake. THEN they tried to backtrack and pretend they had nothing to do with that service. These people are all sales and no service

I bought my truck from victory following a terrible

I bought my truck from victory following a terrible accident. We came to a deal very easily and at the end there is a “we owe you” portion where they state what they will complete on the vehicle to finish their obligation. We are over a month later and the salesman won’t return a call or text. They owe me a fixed dent, cracked windshield and come to find out they concealed a destroyed rear end and put brakes in without putting in a parking brake. THEN they tried to backtrack and pretend they had nothing to do with that service. These people are all sales and no service

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
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Spent alot of time just waiting.

Spent alot of time just waiting. Buying a car shouldn't take hours once the numbers are agreed upon.

Spent alot of time just waiting.

Spent alot of time just waiting. Buying a car shouldn't take hours once the numbers are agreed upon.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 3.0
  • Does not recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for the feedback. We would like more information - and our management would like to reach out to you personally. what is the best day/time for a call? And what is the best number to reach you? Please let us know.

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Joe Thein and company

All the people working at Victory Ford were professional, helpful and patient. Joe Thein was an especially good salesman, talking us through all of the electronic features of our new Edge. I would feel very comfortable going back to him for help, as a person can only take in and retain so much information before their brain clicks off . . . Thank you, Victory Ford!

Joe Thein and company

All the people working at Victory Ford were professional, helpful and patient. Joe Thein was an especially good salesman, talking us through all of the electronic features of our new Edge. I would feel very comfortable going back to him for help, as a person can only take in and retain so much information before their brain clicks off . . . Thank you, Victory Ford!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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I have purchased all of my vehicles over the past 35

I have purchased all of my vehicles over the past 35 years from the Brown's family of dealerships and never ran into any issues until I started going to Victory Ford in Dyersville. I purchased a used car from them for my daughter and it lasted about a year and a half, which I wasn't too surprised by due to the high mileage on it when purchased. We went back to trade it in and they gave us $500 on trade in on another used vehicle, so far so good, although I thought they would at least give us $1500 trade in value like they do for there push, pull or drag. My daughter paid $9000 cash for the 2nd car and drove it for 60 days until the transmission went out on the interstate over 100 miles from home. I called the dealership and they told me that it was not under warranty, but if I could get it back to the dealership, they would take a look at it. I got it back to the dealership and we waited to hear back, after 9 weeks and many phone calls unreturned the dealership informed me that it would cost me $7000 to repair the vehicle, or they would give me $1500 trade in value on another lemon, I said no thank you, I will take my business elsewhere. We ended up taking the car to a different dealership that replaced the transmission for $1500, a far cry from the $7000 Victory wanted.

I have purchased all of my vehicles over the past 35

I have purchased all of my vehicles over the past 35 years from the Brown's family of dealerships and never ran into any issues until I started going to Victory Ford in Dyersville. I purchased a used car from them for my daughter and it lasted about a year and a half, which I wasn't too surprised by due to the high mileage on it when purchased. We went back to trade it in and they gave us $500 on trade in on another used vehicle, so far so good, although I thought they would at least give us $1500 trade in value like they do for there push, pull or drag. My daughter paid $9000 cash for the 2nd car and drove it for 60 days until the transmission went out on the interstate over 100 miles from home. I called the dealership and they told me that it was not under warranty, but if I could get it back to the dealership, they would take a look at it. I got it back to the dealership and we waited to hear back, after 9 weeks and many phone calls unreturned the dealership informed me that it would cost me $7000 to repair the vehicle, or they would give me $1500 trade in value on another lemon, I said no thank you, I will take my business elsewhere. We ended up taking the car to a different dealership that replaced the transmission for $1500, a far cry from the $7000 Victory wanted.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
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Friendly dealership

We purchased a used vehicle and worked with Joe T. and Mitch M. They kept their promise to have one item repaired on the car. They listened and explained with patience and made the car buying experience as pleasant as possible.

Friendly dealership

We purchased a used vehicle and worked with Joe T. and Mitch M. They kept their promise to have one item repaired on the car. They listened and explained with patience and made the car buying experience as pleasant as possible.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Family Values at Victory

We found the car we liked online at Victory and then noticed that they were having a push,pull and drag sale. They gave me the best price for my old car that had been running on her last leg a 2002 Ford Escape. But we bought a 2013 Ford Escape since we just love the old car we need to have a newer modle of the same. All of the sales personal were all very friendly and helpful. Our sales culsultant was Joe Theil and he was very down to earth and made us feel like we were one of the family there at Victory Ford. I would recomend buying a car there to anyone and I will continue to buy there myself. thanks

Family Values at Victory

We found the car we liked online at Victory and then noticed that they were having a push,pull and drag sale. They gave me the best price for my old car that had been running on her last leg a 2002 Ford Escape. But we bought a 2013 Ford Escape since we just love the old car we need to have a newer modle of the same. All of the sales personal were all very friendly and helpful. Our sales culsultant was Joe Theil and he was very down to earth and made us feel like we were one of the family there at Victory Ford. I would recomend buying a car there to anyone and I will continue to buy there myself. thanks

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 4.0
  • Quality of repair 4.0
  • Overall facilities 5.0
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Great Experience with Deric

Deric, thank you for the great car and exceptional customer service, I could not be happier with the overall process and experience! Thank you for everything!

Great Experience with Deric

Deric, thank you for the great car and exceptional customer service, I could not be happier with the overall process and experience! Thank you for everything!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Josh from Colesburg

Joe Thein hooked us up with a new Ford F-150 and made sure we got everything we were looking for and was very fair on our trade. He was helpful and great to work with through the process. On the finance end, Mitch made the process smooth and easy to understand. If you are looking for a new vehicle or to trade, we highly recommend giving Joe a call.

Josh from Colesburg

Joe Thein hooked us up with a new Ford F-150 and made sure we got everything we were looking for and was very fair on our trade. He was helpful and great to work with through the process. On the finance end, Mitch made the process smooth and easy to understand. If you are looking for a new vehicle or to trade, we highly recommend giving Joe a call.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Lies in their ads

Consistently lists vehicles to have features that they do not, thus wasting time. Bad business. They should not have to lie to get interest if their service and vehicles live up.

Lies in their ads

Consistently lists vehicles to have features that they do not, thus wasting time. Bad business. They should not have to lie to get interest if their service and vehicles live up.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

Sorry for the inconvenience Tyler - we make every effort to have our listings correct. In fact, the truck you were interested in is correct on our website. Unfortunately, we do not always have full control over the data feeds to 3rd party sites like Cars.com. We made effort to reach out to you too - via email with no response. rest assured - we have thousands of satisfied customers and will make every effort to make this situation right with you. What is the best way to contact you.

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