BMW of Cincinnati North

They are very unprofessional and have very bad salesmanship here at BMW Cincinnati North. They don’t care about what you like and just hard sell the cars they need to get rid of. Here is my story: In January 2024 I went in and talked with one of their advisors Caleb Drury about my interests in ordering an M2. Told me it’s going to be a long wait and he instead tried to push me to an M440 or i4. Later he texted me and scheduled time with me to test drive an i4, and when I showed up at the scheduled time not only was he not there working that day, also no body was even aware that he scheduled a test drive with a customer. Finally another one of their sales associates Igor walked by and asked if I needed help. I told Igor about the appointment with Caleb. Igor straight up told me that Caleb has been slacking and was likely resigning soon and that’s probably the why he’s not showing up (but why would you bad mouth you own coworker in front of a customer?), and that there was no i4 for me to test drive but he could “probably” let me take a look at the i5 M60. So I told him my interests were actually more in the M2. Then he went and clicked on his computer, and told me I could put down a deposit and it will be a 12-18 month wait, or instead if I would be interested in an X2 (I mean I just told you I wanted an M2 and what made you think the X2 would be a great alternative?). I’m not sure if it was just these two individuals or this dealership overall but from my experience they were unprofessional and were not able to pay attention to or simply didn’t care about what I was looking for. A few weeks later I went to the other BMW dealership down on Steward Avenue instead and had a much much much better experience there. I was able to put down a deposit right away, spec’d everything out, and took delivery of my G87 M2 3 months later in June 2024.

Excellent customer service! No hassle! No haggling, Treated with respect, being a female that’s usually a deal breaker because car salesmen don’t treat women like they know anything. Kudos to your team and Brad!

I began my search online, and was interacting with a few different Dealerships. The difference in communication and interactions with BMW of Cincinnati (Brad Schultz) and the other dealerships was night and day. This was an extremely smooth process and I'm thrilled with my car and the service I received. Thanks again Brad!

A shout out for the splendid work by the Service Department! Service Manager Tim and Technician Jeremy did a GREAT job installing a radar detector for my recently purchased BMW. Their task was made more difficult, as locating a “switched” circuit on a modern day BMW is a significant challenge. They knew it was important to me, they persevered, and I’m thrilled! This is a great service department, with Service Advisor Kaitlin keeping track of the progress! ….also, the buying experience from Sales Manager Ed and Client Advisor Igor was wonderful! (full disclosure: have purchased four new BMWs from Ed over the years – the man is a legend!)

After driving nothing but Lexus for 30 plus years, Brad made the move to BMW so easy! No pressure, just a patient guy waiting on me to work through the emotion of trading in a car that I love for one that I will love even more! No pressure, just kindness and knowledge to share. 100% recommend!

Always a pleasure visiting BMW Cincinnati North and our Sales Associate Matt Tucker. He was on top of reaching out and offering us the end of year promotions allowing us to get into a new X3 early. Matt worked hard and delivered. Drove out with our new car. Not a bad Saturday afternoon! Thanks Matt!

I met Brad when I wasn’t ready to purchase, and he was patient and answered all my questions even knowing I wasn’t buying. When I was ready to purchase I reached out to him because I appreciate that kind of interaction, especially as a female. Words can’t express how great he was! The whole buying experience was the BEST I have ever had! Then, when we were waiting to complete the purchase so many other associates who weren’t even involved interacted with us and were so kind. They weren’t involved in the sale, they were just good people who loved their jobs, and it showed. Going forward the benefits to having anything serviced are amazing, and I am confident I will be taken care of. My husband is already considering BMW from this dealership for his next purchase, and I would absolutely recommend this dealership to anyone. I can’t imagine straying from BMW or this dealership when considering future purchases.

This dealerships was kind and got me what I needed without a lot of the run around toying and hassle of most other dealerships it was actually a pleasant experience.

Tired of dealers like this that add xx mandatory fees for protection packages, nitrogen filled tires, LoJack, ceramic windshield, etc. All these should be OPTIONS not requirements. They should also (some do, most don’t), disclose the amount of the fee and what it’s for on their listing which is wrong, unethical, shady and possibly illegal. What’s ridiculous is if I choose the buy it now option on their website NO FEE shows up for a protection package .

Brad and team are very responsive, knowledgeable and easy to deal with. Very efficient process to buy new vehicle and trade existing one. Would recommend this team for future purchases.