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Serra Chevrolet

(943 reviews)

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(943 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Serra Chevrolet from DealerRater.

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I have gotten 3 brand new cars from Serra CHEVROLET and I have had trouble with all 3 the 1st one was a transmission issue kept my car 3 months the 2 one was the air stop working they said the part was on back order so I up graded to the next trim level now the 3 one air has the Sam issues as the first but they can't fix because I had into long they socks not a great company to deal with the sales reps and service write were the best but chev needs to fix the issues fast instead of making the person pay for something that they new about

I have gotten 3 brand new cars from Serra CHEVROLET and I have had trouble with all 3 the 1st one was a transmission issue kept my car 3 months the 2 one was the air stop working they said the part was on back order so I up graded to the next trim level now the 3 one air has the Sam issues as the first but they can't fix because I had into long they socks not a great company to deal with the sales reps and service write were the best but chev needs to fix the issues fast instead of making the person pay for something that they new about

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
2.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you for taking the time to share your feedback, Herbert. We understand your concerns regarding the repeated vehicle issues you’ve experienced with your Chevrolet purchases at Serra Chevrolet, including transmission and air system concerns. Our team aims to provide support and clear guidance throughout both the sales and service processes. Please contact us directly so we can better understand each of your visits and review the details with you. We are committed to improving consistency in vehicle repairs, strengthening service outcomes, and supporting a better long-term ownership experience for our customers. Sincerely, The Serra Chevrolet Birmingham Team

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The buying process from start to finish was enjoyable. The process was efficient and the people were pleasant and professional. Our Salesperson (Luz) was great from beginning to end. The finance/business experience was efficient and well laid out to me.

The buying process from start to finish was enjoyable. The process was efficient and the people were pleasant and professional. Our Salesperson (Luz) was great from beginning to end. The finance/business experience was efficient and well laid out to me.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
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Dealer response

Thank you for your wonderful review, Craig! We're glad to hear that your buying process at Serra Chevrolet Birmingham was enjoyable and efficient. It's fantastic to know that Luz provided you with great service throughout your experience. We appreciate your feedback and look forward to welcoming you back for your next visit! Sincerely, The Serra Chevrolet Birmingham Team

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I am writing to express my disappointment with the service I received at Serra Chevrolet. Approximately two and a half weeks ago, I notified my sales representative of my travel plans to arrive at the dealership on Saturday morning from Atlanta via Greyhound bus. However, upon arrival, I was redirected to another representative who requested that I reiterate my information. Despite informing him that my details were already on file and arrangements had been made to hold a check for my down payment for 21 days, I was told that the dealership's policy was to hold checks for only 7 days, contradicting our initial agreement. I had provided a starter check with my routing and account numbers, authorizing them to process it. Unfortunately, the experience was marred by miscommunication and inefficiency, ultimately requiring me to return to Atlanta via Greyhound bus. I was left feeling frustrated and dissatisfied. I would not recommend Serra Chevrolet to potential customers. Fortunately, I subsequently found a 2017 Chevrolet 1500 Silverado double cab, and the dealer in Atlanta approved my financing application without issue regarding the holding of my check for the down payment.

I am writing to express my disappointment with the service I received at Serra Chevrolet. Approximately two and a half weeks ago, I notified my sales representative of my travel plans to arrive at the dealership on Saturday morning from Atlanta via Greyhound bus. However, upon arrival, I was redirected to another representative who requested that I reiterate my information. Despite informing him that my details were already on file and arrangements had been made to hold a check for my down payment for 21 days, I was told that the dealership's policy was to hold checks for only 7 days, contradicting our initial agreement. I had provided a starter check with my routing and account numbers, authorizing them to process it. Unfortunately, the experience was marred by miscommunication and inefficiency, ultimately requiring me to return to Atlanta via Greyhound bus. I was left feeling frustrated and dissatisfied. I would not recommend Serra Chevrolet to potential customers. Fortunately, I subsequently found a 2017 Chevrolet 1500 Silverado double cab, and the dealer in Atlanta approved my financing application without issue regarding the holding of my check for the down payment.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
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Dealer response

Thank you for sharing your experience with us, Theopolus. We understand your frustration regarding the miscommunication and the issues surrounding your down payment at Serra Chevrolet Birmingham. It’s important for us to provide clarity and efficiency in our processes. We appreciate your feedback and would like to invite you to contact us directly to discuss your experience further. Your insights help us improve our services, and we value your input. Thank you for bringing this to our attention. Sincerely, The Serra Chevrolet Birmingham Team

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I LOVE my Serra Chevrolet. The work is ALWAYS done well..they take care of BOTH of my cars. The Staff is EXCEPTIONAL.. Professional yet down to earth. I never have a long wait, the accuracy of the service I need and get is always on point. THANK YOU ALL!!

I LOVE my Serra Chevrolet. The work is ALWAYS done well..they take care of BOTH of my cars. The Staff is EXCEPTIONAL.. Professional yet down to earth. I never have a long wait, the accuracy of the service I need and get is always on point. THANK YOU ALL!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
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Dealer response

Thank you so much for your wonderful review, Audrey! We are thrilled to hear that you love your Serra Chevrolet and that our team has consistently provided exceptional service for both of your cars. Your kind words about our staff mean a lot to us, and we appreciate your trust in us. We look forward to taking care of your vehicles again in the future! Sincerely, The Serra Chevrolet Birmingham Team

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joe in parts is a great guy and awesome!!!! He is very knowledgeable with the parts for all of Serra's brands.

joe in parts is a great guy and awesome!!!! He is very knowledgeable with the parts for all of Serra's brands.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Thank you for your fantastic review of Serra Chevrolet Birmingham, Kayla! We're glad to hear that you had such a positive experience with our parts department. Joe truly is knowledgeable and dedicated to helping our customers. We appreciate your kind words and look forward to assisting you again in the future! Sincerely, The Serra Chevrolet Birmingham Team

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The first guy salesperson that I had tried to charge me $3,000 more. They end up firing him the second one on the second contract that I had to go sign. Try to charge me again more as soon as I sign that second contract that was $2,500 more than the asking price after being promised a warranty on engine and transmission. Come to find out she wouldn't give it to me. Didn't even make it home and the front differential went out and now they're no longer returning my phone calls

The first guy salesperson that I had tried to charge me $3,000 more. They end up firing him the second one on the second contract that I had to go sign. Try to charge me again more as soon as I sign that second contract that was $2,500 more than the asking price after being promised a warranty on engine and transmission. Come to find out she wouldn't give it to me. Didn't even make it home and the front differential went out and now they're no longer returning my phone calls

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
1.0
  • Does not recommend this dealer
  • Shopped for a used car
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Dealer response

Our team has acknowledged this review.

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I truly enjoyed working with the salesman. He went above and beyond his job to help me get in a vehicle.

I truly enjoyed working with the salesman. He went above and beyond his job to help me get in a vehicle.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for writing this fantastic review and giving our dealership such an excellent star rating! It's great to hear we were able to go above and beyond your expectations and provide you with a memorable experience. Feel free to call or stop by if there's anything else we can do for you. Sincerely, The Serra Chevrolet Birmingham Team

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Enjoyed getting my service with the Serra team. Great, friendly, and precise. Thanks Serra Team!

Enjoyed getting my service with the Serra team. Great, friendly, and precise. Thanks Serra Team!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

We can’t thank you enough for writing this awesome review for our dealership, Jessica! It was a pleasure to help you, and we look forward to doing so again. Sincerely, The Serra Chevrolet Birmingham Team

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I have been watching this particular vehicle for a few months. The process was relatively easy. My salesman was very great and professional. The financing was surprisingly quick considering my credit.

I have been watching this particular vehicle for a few months. The process was relatively easy. My salesman was very great and professional. The financing was surprisingly quick considering my credit.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We are so happy to hear that your recent visit went so well for you, Brian! We will let our team know about your experience and we hope you will reach out to us if you have any questions. Have a great day! Sincerely, The Serra Chevrolet Birmingham Team

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Good dealership. Matt helped me get the truck of my dreams. Everyone was super helpful.

Good dealership. Matt helped me get the truck of my dreams. Everyone was super helpful.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
4.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for leaving us this great review, Troy! We are very happy to hear that Matt could be so helpful to get the truck of your dreams. We look forward to seeing you back again in the future. Take care! Sincerely, The Serra Chevrolet Birmingham Team

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