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Hansel BMW

(589 reviews)
Visit Hansel BMW
Sales hours: 9:00am to 7:00pm
Service hours: 7:30am to 5:30pm
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Sales Service
Monday 9:00am–7:00pm 7:30am–5:30pm
Tuesday 9:00am–7:00pm 7:30am–5:30pm
Wednesday 9:00am–7:00pm 7:30am–5:30pm
Thursday 9:00am–7:00pm 7:30am–5:30pm
Friday 9:00am–7:00pm 7:30am–5:30pm
Saturday 9:00am–7:00pm Closed
Sunday 10:00am–6:00pm Closed
2024 consumer dealer award
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2024 consumer dealer award

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New (707) 703-1360 (707) 703-1360
Used (866) 930-5641 (866) 930-5641
Service (888) 703-4243 (888) 703-4243

Inventory

See all 129 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since June 2024.
The Hansel family has been in the transportation industry since the automobile was born. We are a family-owned dealership group operating in North Bay California. Representing 13 brands with 7 locations in the towns of Santa Rosa and Petaluma we can be sure to find the right vehicle for you! We also offer a wide variety of purchase options extended warranty and vehicle care packages. Visit us in the beautiful Wine Country!
Serving Sonoma County for over 50 years!

Service center

Phone number (888) 703-4243

Service hours

Monday
7:30am–5:30pm
Tuesday
7:30am–5:30pm
Wednesday
7:30am–5:30pm
Thursday
7:30am–5:30pm
Friday
7:30am–5:30pm
Saturday
Closed
Sunday
Closed

Meet our employees

Reviews

(589 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Hansel BMW from DealerRater.

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Do the right thing when no one is looking.

Do the right thing when no one is looking. Brought my 2022 5 series to the service department to have my lower seat bolster repaired under warranty. I was told this was regular wear and tear for a vehicle with 36,000 miles (still under warranty). I was not given any documentation for my visit except a 'we won't fix that under warranty and try to contact BMW. Pictures attached. BMW had the same response, no written response. I guess BMW doesn't like it when I give their employees a one star review on the 'how did we do' phone calls. I clean my seats as per the owners manual. I hand wash my vehicle weekly. I have a desk job where I wear slacks and occasionally jeans. This is not normal wear and tear and you know it. Here I am being a Karen, because the service department won't fight for their customers when they know BMW is in the wrong. That is if they even actually asked if it is covered under warranty. I'll spend my money elsewhere next time, this includes the two people I know who bought cars there in the last 12 months because I was telling them what a great dealership this was. Do better.

Do the right thing when no one is looking.

Do the right thing when no one is looking. Brought my 2022 5 series to the service department to have my lower seat bolster repaired under warranty. I was told this was regular wear and tear for a vehicle with 36,000 miles (still under warranty). I was not given any documentation for my visit except a 'we won't fix that under warranty and try to contact BMW. Pictures attached. BMW had the same response, no written response. I guess BMW doesn't like it when I give their employees a one star review on the 'how did we do' phone calls. I clean my seats as per the owners manual. I hand wash my vehicle weekly. I have a desk job where I wear slacks and occasionally jeans. This is not normal wear and tear and you know it. Here I am being a Karen, because the service department won't fight for their customers when they know BMW is in the wrong. That is if they even actually asked if it is covered under warranty. I'll spend my money elsewhere next time, this includes the two people I know who bought cars there in the last 12 months because I was telling them what a great dealership this was. Do better.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
  • Did make a purchase
Worked with:
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Very courteous and friendly.

Very courteous and friendly. Quality of work ,super. Limited access to writing what I want to write on this app🥶

Very courteous and friendly.

Very courteous and friendly. Quality of work ,super. Limited access to writing what I want to write on this app🥶

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

We appreciate the review. Thank you!

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Mike Allen is the best!

Mike Allen is the best! Car needed a ton of work and it was taken care of quickly. Highly recommend.

Mike Allen is the best!

Mike Allen is the best! Car needed a ton of work and it was taken care of quickly. Highly recommend.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

Thank you for your 5-star review! I'll be sure to share your feedback with Mike and the Team.

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I had an absolutely seamless and hassle-free experience

I had an absolutely seamless and hassle-free experience from start to finish. I was helped by Chilly and she was along side her manager Nate. Everything was handled efficiently and professionally, with clear communication and attention to detail throughout. I really appreciated how smooth the entire process was—it made things so much easier and more enjoyable.

I had an absolutely seamless and hassle-free experience

I had an absolutely seamless and hassle-free experience from start to finish. I was helped by Chilly and she was along side her manager Nate. Everything was handled efficiently and professionally, with clear communication and attention to detail throughout. I really appreciated how smooth the entire process was—it made things so much easier and more enjoyable.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
Worked with:
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Dealer response

Thank you, Jessica. Your feedback is appreciated. I'll be sure to share your kind review with Chilly and the team.

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Service was excellent.

Service was excellent. Mike Allen is the best! If service is defined as caring, Mike cares about the people he works with, the reputation of the dealership, the quality of service provided, and his customers. His communications are much appreciated. He reflects well on your business.

Service was excellent.

Service was excellent. Mike Allen is the best! If service is defined as caring, Mike cares about the people he works with, the reputation of the dealership, the quality of service provided, and his customers. His communications are much appreciated. He reflects well on your business.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

We couldn't agree more. Thank you for the 5-star review and mention of Mike.

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make sure you record or write down everything they say

make sure you record or write down everything they say before you purchase or lease. signed papers and then things were switched and backdated...crooked deal. BEWARE!

make sure you record or write down everything they say

make sure you record or write down everything they say before you purchase or lease. signed papers and then things were switched and backdated...crooked deal. BEWARE!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
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Dealer response

Gloria, if we need to review the paperwork with you again, we are happy to clarify any misunderstandings you may have.

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Lee is the Bomb!

Lee is the Bomb! Hooked a loaner car and Mike is a real pro! Love this place!

Lee is the Bomb!

Lee is the Bomb! Hooked a loaner car and Mike is a real pro! Love this place!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
Worked with:
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Dealer response

Thank you, Barry. Your review means a lot to us!

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Mike was AWESOME!

Mike was AWESOME! He got me in and out asap and helped me navigate to the parts store. Super helpful and super friendly. THANK YOU!!!

Mike was AWESOME!

Mike was AWESOME! He got me in and out asap and helped me navigate to the parts store. Super helpful and super friendly. THANK YOU!!!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you, Tyrone! We agree with you.

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Yikes for Mike!

Yikes for Mike!! Everyone else can take a hike (actually all were nice) He was awesome and I will ask for him again

Yikes for Mike!

Yikes for Mike!! Everyone else can take a hike (actually all were nice) He was awesome and I will ask for him again

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Thank you for the amazing review, and the fun shout-out to Mike!

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Service seems to have diminishedquite a bit recently.

Service seems to have diminishedquite a bit recently. In the past Mike Allen was great to work with. Knew the cars,warranties and had EMPATHY for the customers' concerns. Not sure if he's still there but the recent service interaction I had was not pleasant at all. Will now go elsewhere to get service.

Service seems to have diminishedquite a bit recently.

Service seems to have diminishedquite a bit recently. In the past Mike Allen was great to work with. Knew the cars,warranties and had EMPATHY for the customers' concerns. Not sure if he's still there but the recent service interaction I had was not pleasant at all. Will now go elsewhere to get service.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Sorry to hear we didn't meet your expectations, Jack. We care about your business and will take steps to improve your customer experience. Thank you, Diana B, CX Manager

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