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Hansel BMW

(578 reviews)
Visit Hansel BMW
Sales hours: 9:00am to 7:00pm
Service hours: 7:30am to 5:30pm
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Sales Service
Monday 9:00am–7:00pm 7:30am–5:30pm
Tuesday 9:00am–7:00pm 7:30am–5:30pm
Wednesday 9:00am–7:00pm 7:30am–5:30pm
Thursday 9:00am–7:00pm 7:30am–5:30pm
Friday 9:00am–7:00pm 7:30am–5:30pm
Saturday 9:00am–7:00pm Closed
Sunday 10:00am–6:00pm Closed
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2024 consumer dealer award

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New (707) 703-1360 (707) 703-1360
Used (866) 930-5641 (866) 930-5641
Service (888) 703-4243 (888) 703-4243

Inventory

See all 89 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since June 2024.
The Hansel family has been in the transportation industry since the automobile was born. We are a family-owned dealership group operating in North Bay California. Representing 13 brands with 7 locations in the towns of Santa Rosa and Petaluma we can be sure to find the right vehicle for you! We also offer a wide variety of purchase options extended warranty and vehicle care packages. Visit us in the beautiful Wine Country!
Serving Sonoma County for over 50 years!

Service center

Phone number (888) 703-4243

Service hours

Monday
7:30am–5:30pm
Tuesday
7:30am–5:30pm
Wednesday
7:30am–5:30pm
Thursday
7:30am–5:30pm
Friday
7:30am–5:30pm
Saturday
Closed
Sunday
Closed

Meet our employees

Reviews

(578 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Hansel BMW from DealerRater.

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The beginning of the end was with a part that I was told

The beginning of the end was with a part that I was told would ". . . be here tomorrow." It wasn't. Again and again. It went downhill from there, with varying "truths." Then it was time for the annual service appointment. I was told that I need new tires. I called them on this statement because three of my tires have fewer than 7000 miles on them and one tire was less than three months old. I got an interesting, quasi-apologetic response. The less-than-truthful tire story was repeated in my annual check-up, for which I paid nearly a thousand dollars. I reminded the client services person that we'd already been through this and that the "training" that was done to solve the "you need new tires" problem obviously hadn't worked. Before I drove off the lot on this service, the engine light came on. After trying for about two weeks to reach a human by phone, I finally got a person who was not welcoming, to say the very least. At my appointment, my estimate to see why the check engine light was on after a complete check-up was $270. This, of course, was in addition to the amount I paid in which they told me all was well except . . . yes, that I need new tires. The very clever person who spotted the not-noticed/caught problem was - I hope you're sitting down. because I hadn't "tightened the gas cap until it clicked." I am not a weight lifter, but my hearing is fine. I HEARD the cap click when I closed it. $270. This is the last part I will be playing in this fiasco. I've had more than enough, starting with my first visit for service some years ago and ending with this last. I have found an honest firm for my next and all remaining service on my car. And when I need new tires, OR a new car I'll be getting them elsewhere.

The beginning of the end was with a part that I was told

The beginning of the end was with a part that I was told would ". . . be here tomorrow." It wasn't. Again and again. It went downhill from there, with varying "truths." Then it was time for the annual service appointment. I was told that I need new tires. I called them on this statement because three of my tires have fewer than 7000 miles on them and one tire was less than three months old. I got an interesting, quasi-apologetic response. The less-than-truthful tire story was repeated in my annual check-up, for which I paid nearly a thousand dollars. I reminded the client services person that we'd already been through this and that the "training" that was done to solve the "you need new tires" problem obviously hadn't worked. Before I drove off the lot on this service, the engine light came on. After trying for about two weeks to reach a human by phone, I finally got a person who was not welcoming, to say the very least. At my appointment, my estimate to see why the check engine light was on after a complete check-up was $270. This, of course, was in addition to the amount I paid in which they told me all was well except . . . yes, that I need new tires. The very clever person who spotted the not-noticed/caught problem was - I hope you're sitting down. because I hadn't "tightened the gas cap until it clicked." I am not a weight lifter, but my hearing is fine. I HEARD the cap click when I closed it. $270. This is the last part I will be playing in this fiasco. I've had more than enough, starting with my first visit for service some years ago and ending with this last. I have found an honest firm for my next and all remaining service on my car. And when I need new tires, OR a new car I'll be getting them elsewhere.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Ginger, I apologize for the difficulty and any frustration you had. Your particular BMW is aggressive on tires, but I completely understand how you may have been surprised at 7000 miles. Please reach out to me if I can help in any way. Diana B., CX Mgr. 707-523-0727

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Gage the salesperson was a bit overzealous, Ernesto, the

Gage the salesperson was a bit overzealous, Ernesto, the sales manager, was a bit more believable. The car was beautiful but imperfect in that the wheels were badly scuffed. The CarFax was outdated. I don’t need a car, so I can afford to be picky.

Gage the salesperson was a bit overzealous, Ernesto, the

Gage the salesperson was a bit overzealous, Ernesto, the sales manager, was a bit more believable. The car was beautiful but imperfect in that the wheels were badly scuffed. The CarFax was outdated. I don’t need a car, so I can afford to be picky.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
Worked with:
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Dealer response

Thank you, Robert. I'll share your experience with Gage and his manager, Ernie. Please give me a call if I can help you in any way. Diana B., CX Manager, Hansel Auto Group 707-523-0727

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Service person, was on top of the necessary repairs and

Service person, was on top of the necessary repairs and services under the Warrantee. Very smart and friendly..

Service person, was on top of the necessary repairs and

Service person, was on top of the necessary repairs and services under the Warrantee. Very smart and friendly..

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your experience.

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Competent, on-time service with thorough explanation of

Competent, on-time service with thorough explanation of service tech’s view of vehicle, efficient and thoroughly detailed pre and post-service plan of operation by service manager. Facility is clean, well lighted and comfortable.

Competent, on-time service with thorough explanation of

Competent, on-time service with thorough explanation of service tech’s view of vehicle, efficient and thoroughly detailed pre and post-service plan of operation by service manager. Facility is clean, well lighted and comfortable.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
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I was surprised that the payoff amount ($61000) was so

I was surprised that the payoff amount ($61000) was so much higher than the sale price on the windshield ($21999) What would it be without finance fees? I would like to pay it off now!! (707) 312-6004

I was surprised that the payoff amount ($61000) was so

I was surprised that the payoff amount ($61000) was so much higher than the sale price on the windshield ($21999) What would it be without finance fees? I would like to pay it off now!! (707) 312-6004

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Finance has called you and left a message.

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Very helpful, very professional and his job.

Very helpful, very professional and his job. He goes out of his way. To satisfy the customer.

Very helpful, very professional and his job.

Very helpful, very professional and his job. He goes out of his way. To satisfy the customer.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for taking the time to provide a 5-star review. We appreciate you.

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Excellent from start to finish.

Excellent from start to finish. Andrew answered all of our questions and made the process go quite smoothly. Great follow up also. Will recommend Hansel to others

Excellent from start to finish.

Excellent from start to finish. Andrew answered all of our questions and made the process go quite smoothly. Great follow up also. Will recommend Hansel to others

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you! Your review means a lot to us.

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Absolutely fantastic!

Absolutely fantastic! Emma was very welcoming, friendly, understood my needs, acted very professional, she worked with me, and she offered the car I wanted at the price I negotiated. I couldn't be happier! Thank you a lot, Emma!

Absolutely fantastic!

Absolutely fantastic! Emma was very welcoming, friendly, understood my needs, acted very professional, she worked with me, and she offered the car I wanted at the price I negotiated. I couldn't be happier! Thank you a lot, Emma!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

That is great to hear! It means a lot knowing you had a great experience.

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Terrific staff and sales team that go the extra mile to

Terrific staff and sales team that go the extra mile to ensure your satisfaction at every touch point.

Terrific staff and sales team that go the extra mile to

Terrific staff and sales team that go the extra mile to ensure your satisfaction at every touch point.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

That is wonderful to hear Matt. Thank you!

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Professionalism throught the whole service interval

Professionalism throught the whole service interval people were pleasant and accomadating the whole visto was fine

Professionalism throught the whole service interval

Professionalism throught the whole service interval people were pleasant and accomadating the whole visto was fine

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you!

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