Hansel BMW

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(32 reviews)
Visit Hansel BMW
Sales hours: 10:00am to 6:00pm
Service hours:
View all hours
Service Sales
Monday 7:30am–5:30pm 9:00am–7:00pm
Tuesday 7:30am–5:30pm 9:00am–7:00pm
Wednesday 7:30am–5:30pm 9:00am–7:00pm
Thursday 7:30am–5:30pm 9:00am–7:00pm
Friday 7:30am–5:30pm 9:00am–7:00pm
Saturday Closed 9:00am–7:00pm
Sunday Closed 10:00am–6:00pm
New (707) 331-1698 (707) 331-1698
Used (707) 596-5565 (707) 596-5565
Service (707) 284-0802 (707) 284-0802


See all 58 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since November 2019.
The Hansel family has been in the transportation industry since the automobile was born. We are a family-owned dealership group operating in North Bay California. Representing 13 brands with 7 locations in the towns of Santa Rosa and Petaluma we can be sure to find the right vehicle for you! We also offer a wide variety of purchase options extended warranty and vehicle care packages. Visit us in the beautiful Wine Country!
Serving Sonoma County for over 50 years!

Service center

Phone number (707) 284-0802

Service hours



(32 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews.

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Horrible customer service.

Horrible customer service. My sister and I showed up excited to look at cars. We parked and walked onto the lot and it was very quiet. At first I thought they were closed. We walked around and eventually made our way inside. Not once did anyone come and say hello or bother asking if we needed any help. They looked at us and then continued on with whatever they were doing, which was talking to each other. No sense of what good customer service should be. I would never recommend this place!!


They are nice there and they treat you well, but I just...

They are nice there and they treat you well, but I just got charged $220 for a brake fluid exchange, something I could’ve done myself in 20 minutes. Absolutely outrageous fees there


Outrageous prices

They are nice there and they treat you well, but I just got charged $220 for a brake fluid exchange, something I could’ve done myself in 20 minutes. Absolutely outrageous fees there



The guys in the parts department are doing a great job! Thanks for answering your phone and continuing to offer delivery service and excellent customer service!


unauthorized charges and threatening me for court

The experience buying the car itself is not difference from others. Probably a 3 star experience. However after sales drama is the reason I’m here. I got a ~$75k vehicle from Hansel bmw, you’d thought they should at least treat you with respect, if not like a valued customer. After I paid them exact amount of money shown in the contract between me and bmw financial service, I’m clean with the dealership. No I’m wrong, I was sent to their collection department due to a payment they made ‘ for me’ that never authorized by me, not even informed me until 10 days they ‘made the payment’ — a phone call ask when I want to give them my credit card number to pay them back. I thought this gotta be a scam, right? I mean, no authorization, no receipt-soft not hard copy, no invoice, no letter. I talked to bmw financial service who is the rightful owner of the leased vehicle also the only authority that I agreed to make payments to, and they tell me clear and loud: I don’t not owe anybody else anything, including Hansel bmw. Just A phone call asking for my credit card number. Shawn, their general sales manager is this bullying Yet interesting Figure make phone calls asking for credit card numbers, then send to collection. As a matter of fact, you still owe me a check, which your finance guy Ben promised to send and said’ we will not cheat you as a dealership for a few hundred bucks’ Hansel’s logic is, they don’t need your approval as long as they do things they think is good for you. They can pay your $10000 loan for you without your knowledge and then send you to prison because now you owe them. Next time when you in for service, we will replace your engine for you without your knowledge because they think it’s ‘good for you’.


Incompetence and Indifference

On January 15, 2018 my wife and I leased a 2017 BMW i3 REx from Hansel BMW of Santa Rosa. In California, this vehicle qualifies for Clean Air Vehicle Decals, which allows use of the HOV lane. This is a huge benefit of driving an i3 for us given that we commute 120 miles round-trip everyday from Napa to San Francisco for work. When we signed our lease agreement, we were told by Hansel BMW that the application for the Decals for our vehicle had been submitted to DMV "several weeks" prior and that they should be arriving any day. Over the course of the next several weeks, we continually followed-up with Hansel BMW to determine the status of the Decals. Sometimes when we called or emailed, they responded, sometimes they simply did not. When they did respond, they continually told us 'we checked with our person who handles this and no Decals for your vehicle have arrived.' After 8 weeks of this same scenario playing out over-and-over, we wrote an email explaining the situation and our frustration, being sure to include multiple people listed as responsible for Hansel BMW of Santa Rosa on the distribution. This included Justin Hansel and Henry Hansel. Only then did we get a response, this time from Lorenzo Serrano. On March 9, Lorenzo called to let us know that since the 19th (we presume of February) Hansel BWM has known that the DMV kicked the application for the Decals back to the dealership due to the vehicle being registered to my wife and I in the interim. Lorenzo said the dealer now needed to reapply for the Decals (why this didn't happen back on the 19th is beyond me) and we'd have to wait another approximately 10 weeks to receive them. That would bring the total wait time for the Decals to nearly 20 weeks. When pressed as to why the re-application didn't happen long ago and why Hansel BMW of Santa Rosa didn't disclose the delay to us despite our repeated inquiries, we were simply told "there's nothing we can do." When you go with a brand like BMW, you expect a certain level of customer service and customer experience from beginning to end. Hansel BMW of Santa Rosa, based on our experience, is completely incapable of delivering on the promise that the BMW brand stands for. If you got this far, thank you. Now go read the Yelp reviews on this dealer and you will see more about how they handle their customers and customer service. It is not good.


Great Experience

Kai Fuller was and continues to be very helpful with all my questions about our new BMW.His initial meeting with me answered all my questions at the time and subsequent new ones have been answered over the phone.


Andrew Wood is an awesome salesman

Andrew has great personality, and easy to make friends with him! Highly recommended to buy cars from Andrew, he will give you the best price and wonderful service throughout the Saling process! I didn't not only gain my lovely car, but also made one more friends!


Great sales and service.

We truly appreciate the sales team at Hansel BMW of Santa Rosa. We purchased a BMW i3 and everyone went beyond the gold star. The finance person David is kind easy to understand and a wiz at his job. Everyone made our sale great. To say the least the i3 is an unbelievable machine, we just love it. This is our sixth purchase from the Hansel group of auto sales. My first BMW and it was the ultimate premium Expierence.


Great Orientation on using our X1 from Kai Fuller

Kai was amazing in showing my husband and I how to use all the features of our 2017 BMW X1. He was extremely friendly,professional, clear, concise and we are enjoying all the features on our car.

Read all 32 reviews