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BMW of Sterling

(1,561 reviews)
Visit BMW of Sterling
Sales hours: 9:00am to 8:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 9:00am–8:00pm 7:00am–6:00pm
Tuesday 9:00am–8:00pm 7:00am–6:00pm
Wednesday 9:00am–8:00pm 7:00am–6:00pm
Thursday 9:00am–8:00pm 7:00am–6:00pm
Friday 9:00am–8:00pm 7:00am–6:00pm
Saturday 9:00am–6:00pm 8:30am–5:00pm
Sunday 12:00pm–5:00pm Closed
New (866) 735-8484 (866) 735-8484
Used (866) 785-6110 (866) 785-6110
Service (866) 760-1524 (866) 760-1524

Reviews

(1,561 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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Excellent attention to details on my purchase and I

Excellent attention to details on my purchase and I appreciate the professional of Felix Bighem.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Dealer response

Congratulations on your new ride! We'll be sure to share this with Felix Bighem and look forward to having you back at BMW of Sterling.

I recently purchased a 2026 BMW X3 M50i from Sterling

I recently purchased a 2026 BMW X3 M50i from Sterling BMW, and I couldn’t be happier with the experience. From start to finish, everything was handled with professionalism, transparency, and genuine care for the customer. I had my heart set on a very specific build, a black-on-black X3 M50i with the 21” M wheels and Sterling BMW had the exact vehicle I wanted in stock. Before even stepping into the dealership, I worked with Sepehr via phone and email. He was incredibly accommodating, responsive, and willing to work with me to get a deal done. We went back and forth on numbers, and to my surprise, we were able to reach a fantastic agreement before I even arrived in person. When I visited the dealership, the experience was just as smooth. Sepehr welcomed me, and we continued the negotiation face-to-face. What I really appreciated was the collaborative approach, instead of the usual high-pressure back-and-forth, it felt like we were working together to land on a fair, workable deal that made sense for both sides. The process was efficient, straightforward, and exceeded my expectations. Driving home in the exact X3 M50i I wanted, knowing I got an amazing deal, was the perfect ending to an already outstanding experience. If you’re in the market for a BMW, I highly recommend Sterling BMW, and ask for Sepehr. He made the entire buying process easy, enjoyable, and truly rewarding.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi Alberto, congratulations on your new 2026 BMW X3 M50i! We're delighted that Sepehr made the process smooth and enjoyable. Thank you for choosing BMW of Sterling and for sharing your experience. Safe travels!

Great customer service, very professional and polite.

Great customer service, very professional and polite. Highly recommend. I was able to get my service in time quickly

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

We are delighted to hear about your excellent experience with our team! Thank you for choosing BMW of Sterling and for sharing your recommendation. We hope to see you again down the road! Safe travels!

Excellent experience at the service center and

Excellent experience at the service center and attractive pricing when using the value service items.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi Steve, we're glad you had an excellent experience at BMW of Sterling's service center. We hope to see you again!

Great service every time.

Great service every time. Mauricio Cueva is the man depend on and he does not disappoint.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Chester, thank you for your kind words about Mauricio Cueva at BMW of Sterling. We look forward to having you back soon!

My advisor Julie Wharton was outstanding making my

My advisor Julie Wharton was outstanding making my customer experience and service delivery a good one

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi Rodger, we’re so grateful for your business and we will pass along your kind words to Julie. See you next time at BMW of Sterling!

Even though I experienced issues with the push

Even though I experienced issues with the push notifications related to my car's status, which prolonged my wait time, I had excellent service on my vehicle.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Willie, we're sorry about the setbacks with push notifications, but we’re glad our team provided you with excellent care. Take care from all of us at BMW of Sterling!

Assad is great.

Assad is great. Lucky to have him as an advisor. Been working with him for a couple of years.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi Robert, thank you for your kind words about Assad at BMW of Sterling. We look forward to seeing you again!

Fantastic service with a great lounge area, caring

Fantastic service with a great lounge area, caring service advisors, skilled technicians, and wonderful salespeople. Great care goes into taking care of not just our cars, but ourselves too.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

We are proud of all our teams here at BMW of Sterling, and it means a lot to hear that you appreciated their help. Thanks so much for being our customer! See you next time.

Serina was a great service advisor and went beyond in

Serina was a great service advisor and went beyond in customer satisfaction and very responsive and caring

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi Ali, thank you for sharing your awesome feedback about Serina! We will pass along your appreciation and we hope to work with you again in the future at BMW of Sterling.