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Imperial Ford

(1,442 reviews)
Visit Imperial Ford
Sales hours: 9:00am to 6:00pm
Service hours: 7:30am to 5:00pm
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Sales Service
Monday 9:00am–9:00pm 7:30am–6:00pm
Tuesday 9:00am–9:00pm 7:30am–6:00pm
Wednesday 9:00am–9:00pm 7:30am–6:00pm
Thursday 9:00am–9:00pm 7:30am–6:00pm
Friday 9:00am–6:00pm 7:30am–6:00pm
Saturday 9:00am–6:00pm 7:30am–5:00pm
Sunday 12:00pm–6:00pm Closed
2022 state dealer award
View 7 awards
2022 state dealer award
2023 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award
New (508) 286-6870 (508) 286-6870
Used (508) 286-6949 (508) 286-6949
Service (508) 286-6946 (508) 286-6946

Reviews

(1,442 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Imperial Ford from DealerRater.

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Easy Experience

The employees at Imperial are always kind and funny. Mike Peters was kind and patient with me during the experience. He made a trip to the car dealership, something that can often be stressful and often take all day, short, sweet and painless. Something that is not easily found. He made sure that I new what I was buying and comfortable with my choice. He didn't push a product on me that I would later regret and told me everything I needed to know about the car and more. Truly a salesman worth going to.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.

Great experience, Shawn, Al and Mike

Right from the start, there was no pressure. Imperial's dealerships are beautiful and the staff aims to please. While waiting for our new vehicle to be detailed, they provided lunch at their diner which was delicious. Shawn Goulet was our salesman, and he was great, even answering my calls on his day off. Sales managers Al and Mike were very personable and fair. I had a small issue and Al took care of it, no questions asked. I am very satisfied with the purchase of our Corvette and would not hesitate to return for future purchases.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Dear Matt: Thank you for your business and for taking the time to share your kind words about Shawn Gouetand your experience at Imperial Ford. Shawn and the entire staff here at Imperiasl truly appreciate it. Sincerely, Mike Penner General Manager Imperial Cars Imperial Ford, Chevy, Chrysler-Dodge-Ram-Jeep The best compliment we can receive is a referral. I hope you will refer your family, friends, colleagues,and acquaintances to us.

Purchase of 2013 Ford Explorer

I recently purchased a 2013 Ford Explorer and worked with Paul Prsybylek. This was our first experience with a dealership and Paul surpassed our expections. He answered all of my many questions and was so pleasant to work with. He went above and beyond by delivering my vehicle to my home and even offering to pick it up at my workplace and take it back to the dealership to have the windshield replaced and the inspection done. He then brought it back to me so it wouldn't interfere with my work schedule. I was extremely happy with the service that Paul provided and will absolutely refer him to anyone that I know looking for a vehicle!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Dear Kristen Bjork: Thank you for your business and for taking the time to share your kind words about Paul Przybylek and your experience at Imperial Ford. Paul and the entire staff here at Imperial truly appreciate it. Sincerely,' Mike Penner General Manager Imperial Cars Imperial Ford, Chevy, Chrysler-Dodge-Ram-Jeep The best compliment we can receive is a referral. I hope you will refer your family, friends, colleagues, and acquaintances to us.

Talking with Richard Borrelli was great. Will be back.

Richard Borrelli was very helpful in telling me what my truck needed fixed and what needs to be done in the future. Good to talk to about what should be done next time I'm there. It was good that he let me thank the technician that performed the service on my truck.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.

Bought a new car

This is the second car I bought from David Bertulli at Imperial Ford. My friends and family have also purchased cars from him at Imperial. He made the experience easy and fast. He listened to everything I wanted in a car. He explained everything to me about what I was getting. Kim in the finance office was very pleasant and helpful. The dealership is beautiful and everyone there is pleasant. I will continue to buy my cars from David at Imperial and will refer people there.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.

Great Serivce Experience

I brought my Mustang in for service work and a recall notice. Work was performed quickly and professionally. They also called me with suggested repair items including brakes (they were making noise so I knew I needed them) and only did the work I approved without pressuring me to get the other items done that I didn't want to do. Donald was courteous every time we spoke, from dropping my car off, each time on the phone, and picking up at the end of the day. I always have a good experience when servicing my car here.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
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Sales & Service

We recently purchased a Ford F150 from Imperial. Our salesman Jon, was great, be sure to ask for him if you looking for a new Ford. The service department did a great job with our recent oil change and tire rotation. The price was fantastic and it was done a very timely manner. I would highly recommend Imperial Cars.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.

Recall and More

Having recently purchased my F150 I was a bit dismayed that I received a field service action notice for a Throttle Body issue so soon. Having read the content of the field service action, it was clearly a preventative action, and necessary. Being from the old school (don’t fix it if it isn’t broke), I was concerned with taking the truck in, as this truck is running perfectly. Frank Best and his team were great. They assured me they had their hands around the issue, and they would get right on it. Well, Frank wasn’t lying. The truck was completed in short order, and because it was right in front of the waiting room window, I got to see the Technician is action. It’s always comforting to see someone treat your truck like their own. The Technician was efficient, and through, and even noticed that the truck need some additional service which I had missed. The free truck wash, is always a plus. I’d like to thank Frank and the technician (didn’t get his name) for the great, friendly, and professional service.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.

Service Department

It was a pleasure, bringing my vehicle in for servicing. Frank and Don always take good care of me. When you walk in,It's like family

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Dear Grayling Wallace: Thank you for your business and for taking the time to share your kind words about Frank and Don and your experience at Imperial Ford. The entire staff here at Imperial truly appreciate it. Sincerely, Mike Penner General Manager Impeiral Cars Imperial Ford Chevy,Chrysler, Dodge-Ram-Jeep The best compliment we can receive is a referral. I hope you will refer your family, friends, colleagues, and acquaintances to us.

Poor Business Practices

Sales Manager Mike DiMella is why car salesmen get a bad rap. They do not honor the pricing they show on their website and instead blame you that you didn't read the fine print. They show a price in bold red font and even show you how much off MSRP it is, in my case it was over 11k. The fine print he mentioned is in very light font at the very bottom of the page. Very poor business practice and Mike couldn't be more proud of how they do business.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hello Mr. Alarie, I wanted to respond to your concerns about our website pricing. We follow the same pricing practice that the manufacturers use to display their pricing and include all applicable rebates and current incentives as well as our Imperial Trade Assistance Bonus. It is our best effort to convey our actual cost after the application of all applicable rebates. We include a disclaimer that is readily visible on our websites that states the inclusion of these special offers. We’re sorry that you felt the pricing was misleading or the disclaimer was too small. We do send our vehicles out to a wide variety of listing websites and some may minimize the disclaimer. Our philosophy is not to sell a vehicle but to earn a customer’s business by providing them with an outstanding buying experience. I am sorry that we fell short in delivering this experience to you. If you do want to give us another chance, we would welcome the opportunity to earn your business. Sincerely, Michael Penner General Manager Imperial Cars Ford - Chevrolet - Chrysler, Dodge, Jeep, RAM