2024 BMW M240

For 2024, Porsche takes the top spot for premium brands as well as the overall crown, with Mini taking the honors among mass-market brands.

This year’s study is based on responses from 99,144 buyers and lessees of new model-year 2024 vehicles, and respondents were surveyed 90 days after acquiring their vehicles.

While the Gran Coupe still offers three different interior trims with ambient lighting, that’s one fewer choice than buyers had in 2023. And the high-performance M2 coupe will be available in two new colors later in the year.