In the 1993 model year, and just about every year before that, the Dodge Ram truck lingered in obscurity.
Only 75,000 Ram pickups were sold in
'93, and 75 percent of those were equipped with diesel engines by owners interested in high mileage for heavy work. If you saw a Ram parked outside a country club, it probably carried a lawn-service sign on the door.
Then Chrysler Corp. gambled by
bringing out a redesigned Ram for '94, with a big, bad, bold 18-wheeler Freightliner-like front end to show that it could handle heavy work. But it was chock full of passenger-car amenities to show that on its off hours it could treat occupants to
leisure-time relaxation just like... Read More