Save your search and get notified when new inventory arrives.
Contact seller
Customize your budget
Est. max vehicle price based on your desired monthly budget (...% APR*. and ...% sales tax)
$...*
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
About your privacy: Cars.com is asking for your ZIP and credit rating because it helps us to make an educated guess at your sales tax and loan interest. These two factors can greatly change your monthly payment.
New and used
2026 Ford Maverick trucks
for sale
near
Red Hook, NY
28 matches
Be the first to know!
Est.
$400
/mo*
- Down Payment
- $0
- Net trade-in value
- $0
- Months
- 72
- APR
- 7.0%
- Sales tax
- 0.0%
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
New
2026 Ford Maverick Lobo Standard
$38,085
MSRP $38,485
Romeo Ford of Kingston
Vehicle information
Ext. color: Velocity Blue
Int. color: Black Onyx
Drivetrain: All-wheel Drive
MPG:
21-30
Fuel type: Gasoline
Transmission: 7-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26054
VIN: 3FTCW8TA4TRA24207
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats
Reviews
Romeo Ford of Kingston review
Can’t say enough fine words about the team at Romeo.
Can’t say enough fine words about the team at Romeo. Super helpful with the purchase of our Bronco. Honest, reliable and patient. Thanks!
2026 Ford Maverick Lobo Standard review
Hybrid model gets great mileage.
Hybrid model gets great mileage. Car is quiet and comfortable especially for a truck. Lariat package has nice options a very versatile small truck and great value.
New
2026 Ford Maverick XL
$33,220
MSRP $33,220
Romeo Ford of Kingston
Vehicle information
Ext. color: Velocity Blue
Int. color: Black Onyx
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Hybrid
Transmission: Automatic
Engine: 2.5L I4 16V MPFI DOHC Hybrid
Stock #: 26140
VIN: 3FTTW8B3XTRA44352
Features
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Reviews
Romeo Ford of Kingston review
Purchased a new F350 from these folks worked with
Purchased a new F350 from these folks worked with Jonah,Sean and Steve. Couldn't have been easier, im 2.5 hours away, nice experience and I would recommend these folks to anyone, thanks guys !!
Vehicle information
Ext. color: Oxford White
Int. color: Navy Pier
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Gasoline
Transmission: 8-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26F049
VIN: 3FTTW8JA8TRA10068
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Reviews
Ruge's Automotive Inc. review
Great service.
Great service. Great new location. No noisy highway traffic. The 4 lower upholstered 4 chairs were very popular.
New
2026 Ford Maverick Lobo High
$43,080
MSRP $43,980
Romeo Ford of Kingston
Vehicle information
Ext. color: Space White Metallic
Int. color: Black Onyx
Drivetrain: All-wheel Drive
MPG:
21-30
Fuel type: Gasoline
Transmission: 7-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26088
VIN: 3FTCW8PA5TRA36103
Features
Convenience:
Adaptive Cruise Control, Heated Steering Wheel, Keyless Start, Navigation System
Entertainment:
Apple CarPlay®, Bluetooth®, Premium Sound System, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Sunroof/Moonroof, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Seating:
Leather Seats
Reviews
Romeo Ford of Kingston review
Words can’t express how my daughters and l were treated
Words can’t express how my daughters and l were treated when we walked into the building. I would like to think my brother Joe recommending me to go look for a car at Romao Ford. We were seated in the waiting area where they had the snacks along with coffee and water. Trarjin introduced himself and walked out to look at the vehicle of my choice. One thing l liked what he stated “when you pick a vehicle out let it be to your liking not ours.” Trae is an outstanding sales person and Steve worked his magic to get me into the vehicle l truly wanted. If you need a vehicle stop into this dealership listed above and ask for these 2 men. Thank you guys!
New
2026 Ford Maverick XLT
$37,770
MSRP $38,670
Romeo Ford of Kingston
Vehicle information
Ext. color: Shadow Black
Int. color: Navy Pier
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Gasoline
Transmission: 8-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26049
VIN: 3FTTW8JA1TRA19873
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Reviews
Romeo Ford of Kingston review
Great experience buying a new van for my fleet at Romeo
Great experience buying a new van for my fleet at Romeo Ford! Patrick and Steven did an excellent job and were very knowledgeable and helpful during the process (made quick and easy!!)
New
2026 Ford Maverick XLT
$36,590
MSRP $36,590
Romeo Ford of Kingston
Vehicle information
Ext. color: Space White Metallic
Int. color: Navy Pier
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Hybrid
Transmission: Automatic
Engine: 2.5L I4 16V MPFI DOHC Hybrid
Stock #: 26126
VIN: 3FTTW8J36TRA53731
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Reviews
Romeo Ford of Kingston review
I just purchased a GMC truck from Romeo Ford.
I just purchased a GMC truck from Romeo Ford. The salesman I had was Patrick. He was not pushy at all and took his time going over everything on the vehicle with me. I definitely would recommend him to buy from. I had a little problem with my truck they got me right in and fixed it right away. Also the finance guy Steve was also a pleasure to work with!
New
2026 Ford Maverick Lobo Standard
$37,585
MSRP $38,485
$400 price drop
Romeo Ford of Kingston
Vehicle information
Ext. color: Carbonized Gray Metallic
Int. color: Black Onyx
Drivetrain: All-wheel Drive
MPG:
21-30
Fuel type: Gasoline
Transmission: 7-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26087
VIN: 3FTCW8TA3TRA40091
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Rear Cross Traffic Alert, Stability Control
Seating:
Leather Seats
New
2026 Ford Maverick XL
$33,070
MSRP $33,070
Romeo Ford of Kingston
Vehicle information
Ext. color: Oxford White
Int. color: Black Onyx
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Hybrid
Transmission: Automatic
Engine: 2.5L I4 16V MPFI DOHC Hybrid
Stock #: 26125
VIN: 3FTTW8B3XTRA48837
Features
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
New
2026 Ford Maverick XL
$33,070
MSRP $33,070
Romeo Ford of Kingston
Vehicle information
Ext. color: Shadow Black
Int. color: Black Onyx
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Hybrid
Transmission: Automatic
Engine: 2.5L I4 16V MPFI DOHC Hybrid
Stock #: 26124
VIN: 3FTTW8B38TRA47749
Features
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
New
2026 Ford Maverick XL
$33,750
MSRP $33,750
Romeo Ford of Kingston
Vehicle information
Ext. color: Oxford White
Int. color: Black Onyx
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Hybrid
Transmission: Automatic
Engine: 2.5L I4 16V MPFI DOHC Hybrid
Stock #: 26152
VIN: 3FTTW8B34TRA44055
Features
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Vehicle information
Ext. color: Ruby Red Metallic Tinted Clearcoat
Int. color: Navy Pier
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Gasoline
Transmission: 8-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26F075
VIN: 3FTTW8JA1TRA47852
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Reviews
Ruge's Automotive Inc. review
Jordan was so helpful.
Jordan was so helpful. He helped me choose a car with no pressure. Took very great care of me and my Son. Big bonus. Amy handled the all the paperwork so I understood it all. I would definitely recommend that any one from anywhere choose Ruges. It was very worth my drive from Long Island. I would drive back for all maintenance . Thanks to you all I am very Happy. See you next time I am in the area.
New
2026 Ford Maverick Lobo High
$42,965
MSRP $43,865
Romeo Ford of Kingston
Vehicle information
Ext. color: Space White Metallic
Int. color: Black Onyx
Drivetrain: All-wheel Drive
MPG:
21-30
Fuel type: Gasoline
Transmission: 7-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26040
VIN: 3FTCW8PA2TRA09764
Features
Convenience:
Adaptive Cruise Control, Heated Steering Wheel, Keyless Start, Navigation System
Entertainment:
Apple CarPlay®, Bluetooth®, Premium Sound System, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Sunroof/Moonroof, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Seating:
Leather Seats
New
2026 Ford Maverick XLT
$34,275
MSRP $34,775
Romeo Ford of Kingston
Vehicle information
Ext. color: Oxford White
Int. color: Navy Pier
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Gasoline
Transmission: 8-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26171
VIN: 3FTTW8JA2TRA54311
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Vehicle information
Ext. color: Ruby Red Metallic Tinted Clearcoat
Int. color: Black Onyx
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Gasoline
Transmission: 8-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26F085
VIN: 3FTTW8SA8TRA51394
Features
Convenience:
Adaptive Cruise Control, Heated Steering Wheel, Keyless Start, Navigation System, Remote Start
Entertainment:
Apple CarPlay®, Bluetooth®, Premium Sound System, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Seating:
Leather Seats
Reviews
Ruge's Automotive Inc. review
This is my 5th Outback with Sam Rigolino At
This is my 5th Outback with Sam Rigolino At Ruge's---A++---Getting a vehicle with Sam is always easy and comfortable for me.
New
2026 Ford Maverick XLT
$34,450
MSRP $34,950
Romeo Ford of Kingston
Vehicle information
Ext. color: Oxford White
Int. color: Navy Pier
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Gasoline
Transmission: 8-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26187
VIN: 3FTTW8JA0TRA49026
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Vehicle information
Ext. color: Ruby Red Metallic Tinted Clearcoat
Int. color: Navy Pier
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Hybrid
Transmission: Automatic
Engine: 2.5L I4 16V MPFI DOHC Hybrid
Stock #: 26F087
VIN: 3FTTW8J30TRA44538
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Reviews
Ruge's Automotive Inc. review
Great experience at Ruge’s!
Great experience at Ruge’s! They made the process easy and were very helpful from start to finish
New
2026 Ford Maverick XLT
$35,325
MSRP $35,825
Romeo Ford of Kingston
Vehicle information
Ext. color: Carbonized Gray Metallic
Int. color: Navy Pier
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Gasoline
Transmission: 8-Speed Automatic
Engine: 2.0L I4 16V GDI DOHC Turbo
Stock #: 26114SSS
VIN: 3FTTW8JA9TRA05901
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
New
2026 Ford Maverick XL
$34,015
MSRP $34,015
Romeo Ford of Kingston
Vehicle information
Ext. color: Carbonized Gray Metallic
Int. color: Black Onyx
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Hybrid
Transmission: Automatic
Engine: 2.5L I4 16V MPFI DOHC Hybrid
Stock #: 26185
VIN: 3FTTW8B34TRA45416
Features
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Vehicle information
Ext. color: Ruby Red Metallic Tinted Clearcoat
Int. color: Navy Pier
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Hybrid
Transmission: Automatic
Engine: 2.5L I4 16V MPFI DOHC Hybrid
Stock #: 26F088
VIN: 3FTTW8J36TRA53342
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
Reviews
Ruge's Automotive Inc. review
Exelente Personal, Amables, y Dispuestos ayudarte ,
Exelente Personal, Amables, y Dispuestos ayudarte , atentos, y siempre dando las mejores opciones para ti. Mil Gracias
Vehicle information
Ext. color: Ruby Red Metallic Tinted Clearcoat
Int. color: Navy Pier
Drivetrain: All-wheel Drive
MPG:
40-34
Fuel type: Hybrid
Transmission: Automatic
Engine: 2.5L I4 16V MPFI DOHC Hybrid
Stock #: 26F089
VIN: 3FTTW8J37TRA45329
Features
Convenience:
Keyless Start
Entertainment:
Apple CarPlay®, Bluetooth®, Satellite Radio, USB Port
Exterior:
Alloy Wheels, Tow Hitch
Safety:
Backup Camera, Brake Assist, Lane Departure Warning, Stability Control
-
Prev - 1
- 2
-
Next
About the 2026 Ford Maverick
XL shown (base trim).
- Seating
- 5
- Door count
- 4
- Drivetrain
- Front-wheel drive
- Combined MPG
- 38
- Transmission
- CVT Transmission
- Engine
- 191.0-hp, 2.5-liter, 4 Cylinder Engine (Gas/Electric Hybrid)
How much does the 2026 Ford Maverick cost?
The 2026 Ford Maverick price depends on trim level and optional features. Prices typically start at $28,145 and go as high as $41,425 for fully loaded models.
What is the MPG of the 2026 Ford Maverick?
The 2026 Ford Maverick offers up to 42 MPG in city driving and 35 MPG on the highway for a combined rating of 38 MPG.
These figures are based on EPA mileage ratings and are for comparison purposes only. The actual mileage will vary depending on the selected vehicle trim, driving conditions, driving habits, vehicle maintenance, and other factors.
What are some similar vehicles and competitors of the 2026 Ford Maverick?
The 2026 Ford Maverick compares to and/or competes against the following vehicles:
Is the 2026 Ford Maverick reliable?
The 2026 Ford Maverick has an average reliability rating of 5 out of 5 according to Cars.com consumers. Find real-world reliability insights within consumer reviews from 2026 Maverick owners.
Is the 2026 Ford Maverick a good truck?
Below are the Cars.com consumer ratings for the 2026 Ford Maverick.
Rating breakdown (out of 5):
- Comfort
- 5.0
- Interior
- 5.0
- Performance
- 5.0
- Value
- 5.0
- Exterior
- 5.0
- Reliability
- 5.0
100% of drivers recommend this car
Rating breakdown (out of 5):
- Comfort
- 5.0
- Interior
- 5.0
- Performance
- 5.0
- Value
- 5.0
- Exterior
- 5.0
- Reliability
- 5.0
LARIAT (1 style)
| Style |
|---|
| LARIAT AWD SuperCrew |
| Inventory price |
| Starting at $38,090 |
| Combined MPG |
| 37 |
| Engine |
| 191.0-hp, 2.5-liter, 4 Cylinder Engine (Gas/Electric Hybrid) |
Lobo High (1 style)
| Style |
|---|
| Lobo High AWD SuperCrew |
| Inventory price |
| Starting at $41,425 |
| Combined MPG |
| 24 |
| Engine |
| 250.0-hp, 2.0-liter, 4 Cylinder Engine (Gasoline Fuel) |
Lobo Standard (1 style)
| Style |
|---|
| Lobo Standard AWD SuperCrew |
| Inventory price |
| Starting at $35,930 |
| Combined MPG |
| 24 |
| Engine |
| 250.0-hp, 2.0-liter, 4 Cylinder Engine (Gasoline Fuel) |
Tremor (1 style)
| Style |
|---|
| Tremor AWD SuperCrew |
| Inventory price |
| Starting at $40,645 |
| Combined MPG |
| 23 |
| Engine |
| 250.0-hp, 2.0-liter, 4 Cylinder Engine (Gasoline Fuel) |
XL (2 styles)
| Style | |
|---|---|
| XL FWD SuperCrew | XL AWD SuperCrew |
| Inventory price | |
| Starting at $28,145 | Starting at $28,145 |
| Combined MPG | |
| 38 | 37 |
| Engine | |
| 191.0-hp, 2.5-liter, 4 Cylinder Engine (Gas/Electric Hybrid) | 191.0-hp, 2.5-liter, 4 Cylinder Engine (Gas/Electric Hybrid) |
XLT (2 styles)
| Style | |
|---|---|
| XLT AWD SuperCrew | XLT FWD SuperCrew |
| Inventory price | |
| Starting at $30,645 | Starting at $30,645 |
| Combined MPG | |
| 37 | 38 |
| Engine | |
| 191.0-hp, 2.5-liter, 4 Cylinder Engine (Gas/Electric Hybrid) | 191.0-hp, 2.5-liter, 4 Cylinder Engine (Gas/Electric Hybrid) |
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
Research the 2026 Ford Maverick
2026 Ford Maverick by city
-
2026 Ford Maverick in Tivoli, NY
36 listings starting at $32,325
-
2026 Ford Maverick in Glasco, NY
28 listings starting at $32,660
-
2026 Ford Maverick in Clermont, NY
36 listings starting at $32,325
-
2026 Ford Maverick in Saugerties South, NY
36 listings starting at $32,325
-
2026 Ford Maverick in Lake Katrine, NY
28 listings starting at $32,660
-
2026 Ford Maverick in Milan, NY
28 listings starting at $32,660
-
2026 Ford Maverick in Rhinebeck, NY
28 listings starting at $32,660
-
2026 Ford Maverick in Ulster, NY
28 listings starting at $32,660
-
2026 Ford Maverick in Lincoln Park, NY
28 listings starting at $32,660
-
2026 Ford Maverick in Saugerties, NY
36 listings starting at $32,325
-
2026 Ford Maverick in Germantown, NY
36 listings starting at $32,325
-
2026 Ford Maverick in Kingston, NY
34 listings starting at $31,800
2026 Ford Maverick by cab style
- ${price_badge()}
- ${ami_badge()}
- ${battery_badge()}${ev_report_link()}
- ${hot_car_badge()}
- ${award_badge()}
- ${cpo_badge()}
${price_badge_description}
${ami_badge_description}
The EV Battery Rating is based on this vehicle's current expected range relative to the vehicles expected range when new. ${battery_badge_text}
This vehicle is certified pre-owned, backed by a manufacturer warranty, and typically undergoes a rigorous multi-point inspection to ensure quality and reliability.
This vehicle is currently in high demand given its competitive price, desirable features, and overall condition, and may have a higher chance of selling quickly.