New cars for sale near Fitchburg, WI

Samantha was incredibly polite, knowledgeable, and efficient! She listened to my wants and desires and lead me right to the vehicle I was wanting. She did not try to oversell me which is extremely important to me. She earned my trust and business! I’m not sure I’ll ever buy a vehicle from somebody else ever again! I’d recommend her to anybody! Thank you for being awesome!

Once again, we are extremely happy with our repeat business with Jeremy Weathers and Boucher VW. They never let us down.

I highly recommend skipping other Mazda dealers in the area and visiting Gordie Boucher Mazda of Janesville. I made the drive down from Madison and couldn’t be happier with my experience buying a new car. They truly make you feel like your business and time is valuable to them. As a salesman, Ron was fantastic to work with. The car I wanted was at another location and they quickly coordinated delivery in only a few hours. He was with me from start to finish ensuring that all my questions were answered and concerns were addressed. Everyone was friendly and seemed genuinely invested in making the sale go smoothly. I scheduled the installation of some accessories and the service manager came into the showroom to introduce themselves and congratulate me on the purchase. There were so many small touches from everyone throughout the buying process that I can’t say enough good things about! I don’t really leave reviews, but when my expectations are exceeded I do feel the need to spread the word. If you’re in the Madison area, I can assure you that Janesville is worth the drive!

Just bought a 2002 Mazda 626 LX. Had DJ as my salesman and he was great. He was informative about the cars he showed me and picked the perfect car for my budget and the situation I was using it for. Came and looked at a car on a saturday, filled out the paper work on monday, and drove away with it on tuesday. Gave me a good price for the car and trade in, and even agreed to give me a new radio deck for my car so i could have a aux port for no extra cost.

While I did not end up purchasing a vehicle here (I was in the market for a Subaru). I would absolutely recommend them. They let me know when one of the cars I was interested in sold since I was driving from out of town. They also were very up front with pricing options and financing options. I worked mainly with Cameron and Eric. If you’re in the market for a VW car I would absolutely recommended making your purchase here.

We had a fledgling salesperson who was very nice but did not have much if any knowledge about Subaru vehicles. He never offered us to take a test drive nor did he share anything about features in the Outback. Luckily we already own a Forester so we had more working knowledge of Subaru vehicles than the salesperson. The salesperson?s support staff did keep us apprised of progress of the sale along the way.

I have had a 21, 23 and now a 25 Subaru Forester Premium and over the years they have gotten better. I didn’t think I would like the large screen but now after two weeks of driving it, I’m loving it. It is a safe and reliable vehicle for small families and seniors like me.

Very professional dealership. Jeremiah was wonderful to work for and not pushy towards the sale. I bough a used vehicle but it was in nearly perfect condition. Will definately be looking to purchase antoher jeep from them.

I like the interior of the car it has a nice finish, the outside is very nice. I think this is a very compatible car for anyone !

Very friendly staff and helped us out with all questions we had. Easy to work with. Clean facility and easy to find our way around. Very accommodating for us and our kids while we picked out a vehicle

I have bought 4 vehicles from Russ Darrow, three from this dealership. You can’t beat them anywhere else! They are fair and truly listen to your needs.

This dealership is the best, we buy all our vehicles, personal and business. in my recent experience, my car battery died at work. Called the dealership, they came to my work and gave it a jump, followed me to the dealership and installed a new battery. The whole process from the time I called to the time I left the dealership was just under 1 hour. Highly Recommend!

A little expensive, but comfortable, quiet, smooth ride. Great performance out of the 6.2L and better than expected fuel economy in the low 20s. Outstanding interior and good looking exterior, especially in the Downpour Metallic color. I don’t have 700 miles on it yet and have owned it for 3 weeks. Therefore, I can’t pass judgement yet on the reliability, but so far I am very satisfied. This replaced an 8 year old Ford F150 that served me quite well with only a couple of issues in the 100,000 plus miles.

I used John Bridgman to buy a used Accord. The transaction was actually rather enjoyable. I was apprehensive buying from a dealer other than Honda but quickly realized that these people are fair to deal with. The dealer finance rep treated me good too. He explained the optional warranty and it makes a lot of sense to me so I am covered for the power train stuff until I hit 125,000 miles. That'll take me years. I endorse John.

This is my third Hyundai Palisade in 4 years. I just love the car and every model change has been an pressive improvement. I have never had a car where everyone that has gotten into it has said WOW! This is beautiful and very functional. then when they hear wha the cost was and shown more of the features, they are so impressed they are asking for the dealer's name.

We have been doing business with Frank Boucher since 2016 and we are always treated with kindness and respect. They have always met our needs for us and our family, as well as, quick service. Not to mention their excellent customer service and support. The only place we purchase or trade in our cars. Highly recommended so stop in and check them out!

Not pushy. Listened to our needs. Patiently explained features. Willing to negotiate. Had one glitch but they were able to clear it up to our satisfaction.

I come from a long line of Hondas and Toyotas but my new 2026 Palisade Calligraphy is the best driving vehicle I have purchased to date. My previous vehicle was a 2019 Toyota 4Runner and I can tell a very noticeable improvement in power (which really wasn’t even that important to me). It has the most beautiful, sleek, and innovative interior and drives and rides unbelievably smooth.

Can't recommend this dealership enough. Everything from my salesperson (David) to paperwork was great. Very professional and understanding. If you're looking for a Toyota, look no further!

Just got a new 2025 Tacoma SR5 in the blue slush color. I love my new Taco and Temecula Toyota gave me a smoking deal on lt. I looked around at some other trucks. The Jeep Gladiator was kind of nice but they are having major problems with them. The Nissan frontier is a nice looking truck, but you don’t see many on the road. There must be a reason for that. lol. Ford was not willing to deal on the F150 price. I’ve had a few Toyotas and Lexus and they run for ever with no problems.

Just purchased a Sante Fe Hybrid from Boucher in Janesville. The entire process of trading in our vehicle, picking up the new vehicle, and follow up support has been excellent. Cayden was just great to work with. Very professional in his approach with us. Nice people to work with in this dealership.

After speaking with the General Manager, Jeff Mazer, it wasn't the dealership so much as it was the finance manager (who is no longer employed there). While this practice was done, it was NOT the dealership that employed the tactic. The dealership took measures to rectify the situation by terminating the employee and sending a check for the whole amount of the protection plan ($3,250) to my lien holder. It took some work and yes, I am still a bit butt hurt, but I will continue to be a customer here.

Last November I drove my 2018 Outback Premium (which I loved) to the local dealer to test drive a 2025 Limited XT and get the complimentary $50 Visa card they were promoting at the time, and ended up driving back in the new XT. Following are my impressions after 10 months of ownership. We're big fans of Subaru's safety tech. My wife's car is a 2023 Forester, and the Reverse Automatic Braking has saved her from at least one accident. Her previous car was a 2021 Hyundai Tucson, and its reverse sensors seemed like they never worked. If safety is a priority, you won't find many manufacturers that beat Subaru (same for their all wheel drive system). The newer generation EyeSight system is superior to the 2018's. I would commonly turn off the Pre-Collision Braking on the 2018 (which was easy with the physical switch unlike the virtual switch accessible only through the head unit on the 2025) since I found it to be oversensitive when I was following someone making a right turn. The 2018 would prematurely brake which I feared could lead to being rear ended. My 2025 does not have the same issue, and while it has given me a blinking/beeping warning in the dash display in similar situations, it has not started actually braking like the 2018. For me, I have found I only get warnings from the car when my driving actually warrants it. The extra power of the 2.4L turbo (XT) was a big selling point, although I feel it's not mated to the CVT as well as the non-turbo 2.5L. There is noticeable throttle lag with the XT which you have to get used to, but man, it really moves after that momentary lag. I never found my 2018 non-turbo to be underpowered, but I definitely love the extra punch of the turbo. One of my biggest hesitancies with the 2025 was all the touchscreen buttons/menus of the head unit, but the joy of driving the car has softened my annoyance. Since I don't feel the need to shut off any safety features, I never have to look for them in the head unit menus. When I start the car, I only turn off the auto start/stop with the dedicated button at the bottom of the screen and wait the usual 20-30 seconds for the head unit to fully boot up giving the turbo/engine time to get lubricated before I put her into drive. I'm a big fan of wireless Android Auto and have found it to be very stable (and much better than the wireless dongles I tried with the 2018). I use the automatic climate control 99% of the time, so I don't miss the physical buttons and knobs in the dash (all I need are temperature up/down which ARE physical buttons). It's a great cruising vehicle with a great ride, and I look forward to packing the family inside for extended road trips. I'm happy we have the last year of the "wagon" generation of Outbacks and plan to keep it for many enjoyable miles.

Our sales person, Mike, went above and beyond to assure that we were very satisfied with our purchase. And we really enjoy our new ride. I highly recommend this dealership!

We were loyal Subaru owners previously but were forced to look at other car makers when the 2025 forester had problems and recalls. The 2025 Mazda cx-5 was the most similar car, with no recalls or issues. We were pleased with the price and ready availability, made the jump from Subaru and haven't looked back. We owned several Subaru's previously and never had any issues with them - our most recent was fifteen years old. As retirees, the new safety features like the backup screen and warnings for blind spots are terrific. I just hope the Mazda proves to be as problem-free. Also, the Mazda CX-5 was highly rated by our insurance co. and lowered the cost of our insuring our new car.

I've been looking at Aviators since 2021. After getting screwed around by several other dealers, one phone call to John Newman and I had my Aviator within 2 months.

Bought this truck new. I’ve put 3500 miles on it and it rides really comfortably. I went from an AT4 with dead lifters to this. I love this truck and I have not towed with it but the max I’m towing is 6,000 so that should not be an issue.

Great sales person. Very knowledgeable and direct, no games. Quick transaction, found the truck we were looking for and it was ready the next day. Will definitely go back.