Kia Forte, Updated Sorento to Debut at L.A. Auto Show
Kia sales executive Tom Loveless told reporters in Detroit on Wednesday that both updated cars will go on sale early next year — and five more new or updated Kia models will follow. In total, Kia will release seven new or updated cars in 2013, Automotive News reports. “We are going to have a very, very busy auto show circuit,” Loveless told reporters.
Seven cars in such a short period may seem like a torrid pace, but Kia has done it before. The brand introduced or redesigned half a dozen cars between the 2009 and 2011 model years, though one — the thirsty Borrego SUV — flopped. Expect a big marketing push for the new crop: The Detroit Free Press reports Kia will have a commercial in the next Super Bowl.
The Forte hasn’t been one of Kia’s best-sellers, but the Sorento was the brand’s most popular car in 2011. Its sales are down 12% through August, however, dropping the car to third place behind the Soul and Optima. All indications are the Optima will top Kia’s podium for 2012 — and we can see why. So set your clocks for late November, Kia fans. The U.S. auto-show circuit kicks off with the media preview Nov. 28 and 29 at this year’s L.A. Auto Show.
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