Audi's DVR-Focused TT Ads

Audi launched a new television ad campaign yesterday for its TT coupe and roadster that features a slew of .02-second-long video shots that, when viewed normally, go by in a flash. The commercial then asks you to rewind to see what the heck you just missed.

It’s an intriguing idea considering Audi’s target audience is likely to be watching TV on a DVR. You can check out the ad here. Now, the big question we have for our savvy readers is this: If you use a DVR, don’t you just skip all the commercials anyway?

Sometimes you might fast-forward past a commercial that catches your eye and go back, but it looks like no one will be able to even catch a glimpse of the Audi ad at all. We’ll have to wait and see if it has its desired effect.

This ad is part of Audi’s new campaign, “Truth in Engineering.” Not exactly “The Ultimate Driving Machine,” is it? Don’t these car companies get it? Wouldn’t something like “Style and Substance” resonate more, or even at all? What would your Audi tagline be?