Jaguar does not want consumers avoiding its cars because of high maintenance costs, and in order to dispel that (completely fair) notion, it will introduce “Jaguar Platinum Coverage.”
The new program offers a five-year/50,000-mile new-vehicle warranty, free scheduled maintenance and roadside assistance. It will also include free replacement of parts for basic wear and tear, including oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts. That’s a big difference from Jaguar’s last free maintenance program where owners were asked to pay for replacement parts. Jaguar killed the program in 2006, presumably because customers didn’t like paying for new brake pads and wiper blades.
The new program will start with the 2011 XJ sedan, which is slated to hit dealerships in May. The XF sedan and XK coupe will follow suit when the 2011 models debut in June, according to the automaker.
