Mall Car-Shopping
In a recent issue of Automotive News, the car-industry publication highlighted an Athens, Ga., Hyundai dealer who opened up a satellite showroom at the local mall. Early-morning mall walkers and others found the low-key approach of a mall showroom — there are no salesmen trying to get you to buy anything — a refreshing approach.
The dealer was just trying to find a way to get Hyundai’s name and low prices in front of buyers not accustomed to the brand, but we think this is a terrific idea for any brand out there. Is there a more natural location to get people with time on their hands in the mood to spend money? Or any location with more men looking for something to occupy their time? What do you think? Would you check out a car at your local mall?
